Chongqing Auto Show held its breath and showed its strength.

On June 13, Chongqing Auto Show opened, which was the first offline activity of the automobile industry after the epidemic, and therefore attracted much attention. Wang Wei, head of Chongqing Auto Show Executive Company, said: "We have made full preparations in many aspects. The promotion of online marketing and offline activities to sales will be reassessed, which is the greatest value of this auto show. "

safety first

At present, the epidemic situation in COVID-19 is on the rise for the second time. As an exhibition with a high density of people, the organizers concentrated 200% of their energy. Real name+reservation+current limit ... A lot of work at Chongqing Auto Show opened the auto show in the post-epidemic period.

Wang Wei said: "We must strictly implement the national epidemic prevention laws and regulations, and we must resolutely implement the national epidemic prevention measures. On this basis, we need to ensure the professionalism of the auto show. The audience must register with their real names and make an online reservation in advance. At the same time, according to the peak length of tourists' stay, we divide the day into four periods, and the number of tourists in each period is limited to 654.38+00000. The exhibition hall area of Chongqing Auto Show in 2020 is about 65,438+10,000 square meters, and the capacity of 65,438+10,000 people is actually very low, but in order to ensure the safety of the audience, the current must be strictly limited. "

Improve the morale of the troops

The impact of the COVID-19 epidemic has dealt a huge blow to the economy, and had a huge negative impact on business operations and personal life. The organizers of the auto show can be described as painstaking and multi-pronged. Even if the construction cost is increased, they will try their best to give exhibitors and audiences a refreshing feeling, so as to boost morale and boost industry confidence.

During the exhibition, it was found that the balloon array was arranged at the main entrance of the auto show, and the audience rest area, children's play area and photography area were set up in the infield of the exhibition hall. The facilities for the integration of sound, light and electricity in the outfield are very complete, and the van has become a beautiful landscape.

In this regard, Wang Wei said: "The epidemic situation in COVID-19 has been effectively controlled, and all walks of life have responded to the call of the state and actively resumed work and production. Although we opened an exhibition hall less this time, the layout of the exhibition site has greatly increased, and the construction cost has increased by 30%. But from another point of view, auto show cooperation companies have increased their business volume and income; At the same time, people had to stay at home during the epidemic, and now they can finally come out to watch the auto show happily and feel the festive atmosphere. "

Stimulating consumption

Although specific measures such as peak shifting and current limiting objectively led to the decline in popularity of this year's Chongqing Auto Show, the organizers still made great efforts to plan ahead and make precise efforts to promote automobile consumption this year. It is understood that during the weekend of 20 19 Chongqing Auto Show, the maximum passenger flow per day reached 70,000, the overall passenger flow of the auto show reached 500,000, and the number of daily contracts signed during the auto show reached 4,000.

When asked about the measures taken at this year's Chongqing Auto Show, Wang Wei said: "In terms of time, we used to have seven days, but this year it has increased to nine days, which is equivalent to an extra weekend. On the one hand, it ensures that the audience can watch the exhibition at the wrong peak, on the other hand, it also enhances the value of the exhibition in promoting automobile sales. At the same time, as the ticket was purchased from real-name registration system, we negotiated with 80 brands and issued 1 0,000 yuan car purchase coupons to each audience. Moreover, consumers who buy cars on the spot will randomly provide 500~2000 yuan red envelopes. For trade-in users, the Chongqing Municipal Government also gives a replacement subsidy of 2,000 yuan, and consumers who buy cars during the auto show can get a maximum discount of 5,000 yuan. "

As the first auto show after the epidemic, Chongqing is fighting for breath. Wang Wei said: "In previous years, the turnover of Chongqing Auto Show accounted for about 65,438+00% of the annual sales, but that was the result of concentrated car purchases during the auto show after gathering customers three months before the auto show. Affected by the epidemic this year, manufacturers can only do activities online. Online activities are characterized by high density and popularity. However, as an offline activity, our auto show is more reliable and accurate because it is registered in real-name registration system. Although the auto show is not over yet, which is more conducive to automobile consumption, online marketing or offline activities? I believe that the industry will reassess, and our Chongqing Auto Show will be a good case. "

During the auto show, a salesperson at the scene told "car selection network": "Chongqing auto show has let us see the long-lost popularity. Although everyone wears a mask, they are all smiling. When we saw them, we were sincerely happy. "

Wang Wei said: "Consumers can get a coupon of up to 5,000 yuan when buying a car on the spot. Even if they don't buy a car, they can get a coupon. Everyone can eat hot pot together and fully release the consumption enthusiasm affected by the epidemic. "

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.