Photographic material spicy eyes

Recently, I saw a very interesting thing. I believe many people can guess seven or eight points just by looking at the title-a legendary mobile game endorsed by Jackie Chan became popular on WeChat, Tik Tok, Zhihu, Post Bar and other platforms. Still familiar with the formula, or the original taste, those years in the streets, the boiling point circulating after meals is now falling and then falling. While brushing my circle of friends, I saw my big brother selling a game seriously, and I secretly rejoiced: So your naughty big brother likes your shampoo? duang。 .

Of course, this is always a playful point of view, and such a spicy operation still drives me to explore the reasons behind it. So I visited the major post bars and Zhihu platforms, and appreciated the speculations of experts from all walks of life. Unfortunately, no one can stone hammer, because the entertainment circle is deep and deep, and it is said that the inside story is bigger than the Bermuda Triangle. Now let me present the speculations of various great gods, and everyone can choose at will. Don't believe it all, lest you be suspected of spreading rumors.

Guess one: there are big names behind mobile games, and no star in the industry dares to refuse.

This should be a typical conspiracy theory guess. Presumably this classmate should be Jackie Chan's iron fan. It is really puzzling to endorse such an image-destroying game. Besides, there have been several New Year films in recent years, and the possibility of financial shortage is not high. With Big Brother's character and morality-

According to media reports, Jackie Chan, whose net worth exceeds NT$ 9.8 billion (about RMB 2 billion), has spared no effort in public welfare undertakings. On one occasion, he announced that he would donate naked and would not leave any property to his son Fang Zuming.

The following is the number of charitable donations made by netizens to Jackie Chan and his Beijing Jackie Chan Charity Foundation in recent years.

Jackie Chan donated 6.5438+0.5 million yuan to fight SARS.

In 2003, Jackie Chan organized a charity performance against SARS, with a donation of 6.5438+0.5 million yuan.

Jackie Chan donated HK$ 500,000 to the tsunami-stricken areas in Southeast Asia.

At the beginning of 2005, Jackie Chan rushed to UNICEF headquarters and personally donated 500,000 Hong Kong dollars to the tsunami-stricken areas in Southeast Asia.

Jackie Chan flew to Sichuan earthquake-stricken area to visit the victims and donated100000 yuan to Sichuan earthquake-stricken area.

On May 12, 2008, 14: 28, an earthquake of magnitude 7.8 occurred in Wenchuan County, Sichuan Province, which shocked and worried the world, and people in the entertainment circle also gave generously. 13 On the afternoon of May 3rd, Yang Shoucheng, chairman of Emperor Entertainment Group, and Jackie Chan, an international superstar, came to the Ministry of Civil Affairs to jointly donate100000 yuan for disaster relief.

This is only part of the data, so people think that big brother must be an idol with social responsibility and responsibility, so we should have big brother's support in the game, dare not offend him, and give him a perfect image of an idol big brother.

Guess 2: I just want to make money. How can there be so many socially responsible stars?

This is the most criticized point of poorly-made star-shooting game advertisements. Without content, they have no sense of social responsibility and abuse their star aura to harvest the feelings of fans. These manufacturers also enjoy the fans brought by mass traffic, wrapped in bright candy paper for a piece of shit.

There are countless stars who talk about online games these years. Who can say that they don't pursue commercial profits at heart? Of course, this is understandable. After all, people have to make money to fill their stomachs. I remember a star once said: I speak for advertisements, and I always experience this product first. If I am sure that I will use it safely, I will recommend it to everyone, because I have to be worthy of trusting my fans. However, when there is no money in the pocket, I am afraid that the stomach is more important, and the image and everything can take a back seat.

Guess 3: it's all caused by modern marketing model, and the stars are just innocent.

A bosom friend named "Chang 'an" said: The spokesperson itself is just a symbol, a propaganda material, a reason for users to click in or give him a try. The feeling of the spokesperson itself is really unimportant, which is no different from the essence of endorsement of cola, endorsement of health care products and endorsement of app. The right spokesperson can also play a role in screening the audience. It's just that there are a lot of products whose spokespersons are not in place recently, and the manufacturers have invested a lot, and all channels have vigorously covered them, but the final effect is average and the promotion data has been significantly improved. Therefore, what kind of games and spokespersons are the key points. As for the feelings of the spokesperson, don't worry. They are no longer natural people when they speak, but the interests of the stars they represent.

The netizen "controlled" that there is no difference between endorsing a page tour and endorsing other products. There are three main aspects of annoyance.

1 is a way of publicity. Overwhelming magazines, web pages and small advertisements in front of videos are easy to arouse people's disgust;

2 is copywriting. The copywriting of the page tour pays attention to gimmicks and stimulates the eyes. What about netizens in Jason Wu? The post-90s beauty invested millions and so on. This kind of copywriting can not only disgust you, but also catch your eye at the same time, and some of them have the effect of brainwashing. If it can arouse your curiosity, so much the better.

Third, the content of the game is seriously inconsistent with the poster. Needless to say, if you really click on the small advertisement of page tour, you will know that they probably put all their energy into publicity.

It can be said that the attack point of page tour mainly comes from game companies, not stars. As for the star, he just takes money. As for what game companies write and do with his image, they actually have no right to interfere, which is a sideline.

Of course, you can say that stars should not take this endorsement. First of all, this is a commercial activity, and stars are also restricted by brokerage companies to some extent. Secondly, stars are also people. When faced with trivial efforts and high returns, how many will refuse? Chen Jiang, Ying and Zhang Yiying. But how many people like them?

Some people will worry about the impact on the public image, which is probably the main contradiction and the secondary contradiction. Historically, people have been evaluated 50-50, with more than 50% being good people and less than 50% being sinners. Even the shooting of these advertisements accounts for less than 10%.

Jay Chou, an epoch-making singer and singer.

Philanthropist Louis Koo, whose Mandarin is not standard and his signature is casual, is handsome to the sky.

Lin Zicong? This fat man seems to have been with master Xing. It's silly to shoot some advertisements for page surfing now.

That's about it.

For Jay Chou, Bo Huang, Louis Koo and others, this influence is too small or even negligible. Even if someone uses this as a black spot to hack them, countless passers-by and fans will defend them. He doesn't care about Lin Zicong and AB. One is that he is no longer famous, and the other is that he has embarked on this road.

Personally, I tend to speculate that it is not very important whether a celebrity is for money. After all, it is people's own choice. As long as the profit-seeking behavior in commercial society is within a reasonable range, there is no fault. There is really no need to criticize anyone from the moral high ground. Socialist society pays attention to harmony. You may not like others, but we can only restrain our behavior. As for other speculations such as "speculation supported by big bosses in the industry", it is only for entertainment after dinner, so don't believe it!

Finally, I want to end with a short story in The Analects of Confucius: Zi Gong, a disciple of Confucius, traveled abroad and saw a slave of Lu, so he redeemed him at his own expense. According to the regulations of Lu at that time, the people of Lu were enslaved abroad, and anyone who could spend money to redeem them could go to Lu for ransom. However, the redeemer in Zigong refused to accept the ransom repaid by the state, which was a much-told story in Shandong. The Zigong Redeemer refused to ask for the bonus due according to law. Confucius hated it, saying: No one came to redeem the Lu people from now on.