How much does it cost to shoot a corporate MG animated promotional film?

The first is a production cycle of corporate promotional videos.

How many days is the production cycle of enterprise propaganda film production? The following is analyzed by Wuxi Yichun Visual Bian Xiao:

1, the creative and planning stage generally takes 1-5 working days.

2. The communication planning stage is usually 1-5 working days.

3. Project implementation stage:

I. Shooting takes about 1-3 working days.

B, post-production takes 3- 15 working days, and samples can be provided.

4. Adjustment confirmation stage: generally 1-5 working days.

5. Finished product submission stage: 1-3 working days.

The normal completion of the whole project takes about 25 working days, and emergency production usually takes about 5- 10 working days.

Then there is the process and quotation of a corporate promotional film.

I can only mention your question here. Generally, the quotation is not fixed, and different requirements will have different prices. I'll give you an offer for Wuxi Yichun Visual Digital Technology Co., Ltd. to make a corporate promotional film. See for yourself.

1. Pre-planning content includes: creative planning, movie script and commentary of the whole movie. Low-priced corporate promotional videos have little or no creativity, and scripts and commentaries are only slightly processed according to the written materials provided by enterprises. On the contrary, the production of expensive corporate promotional films/feature films usually makes great efforts in the early stage. Although the movie hasn't come out yet, we can know the effect of the whole movie according to the previous work. The early stage is the soul of the whole film, because the whole middle and late stage is implemented around the guiding ideology of the early stage.

2. The mid-term content is shooting.

Deciding whether a corporate promotional film is expensive or cheap mainly depends on the differences in personnel and equipment used in shooting. For example, photographers are advanced, intermediate and even amateur. Then the commission of different cameras must be different. Furthermore, creative corporate promotional films/feature films even use professional directors (for example, Yahoo's advertisements are directed by Xiaogang Feng, and Zhang Yimou has directed many advertisements), and directors are also divided into national first-class directors, second-rate directors and third-rate or amateur directors. Sometimes, actors, production designers and other field staff are needed.

In addition, it is the difference in camera equipment. For example, there are different grades of camera equipment, such as digital DV, broadcast standard definition series (and standard definition series is divided into multiple models, and different models have different shooting effects), high definition series and even film machines. Because most of the equipment of film and television advertising companies are rented from equipment leasing companies, the rents of different models are different, so it can be seen directly from the price of the whole film. For example, a 10,000-yuan corporate promotional film/feature film advertising company will never shoot it for you with a standard-definition or high-definition machine. Generally speaking, it will use DVCAM, which is a digital or analog beta. Of course, this machine is out of date. There is also the use of auxiliary equipment for shooting, such as elevators, big rocker arms, studios and so on.

3. Post-production.

Post-production includes nonlinear editing, 2D and 3D animation, dubbing, screen color matching, music score and special effects synthesis. And every commodity here may cost you a lot of money.

Besides, editing is also editing. It can be divided into rough cutting and fine cutting. Whether the edited film is natural and smooth, the plot is vivid and the montage technique is skillful depends on the level of technicians.

In addition, the production of 2D and 3D animation is generally quoted by film and television companies according to the difficulty of 2D and 3D animation. The general quotation is several hundred to several thousand per second. Two-dimensional animation generally refers to flash, and three-dimensional animation generally refers to animation made by 3D and maya. Among them, the animation made by maya is more inclined to the real picture, so it is also the most expensive. For example, many animation special effects of Spider-Man, Finding Nemo and other blockbusters were made by Maya. Off topic, 1 sec =24 frames. That is, 24 frames in the film. Because every picture needs to be made, film and television companies usually quote by the second.

Dubbing, some are national first-class dubbing staff, some are general radio hosts, and some are foreign dubbing, so the prices are different. Film and television companies usually let you choose your favorite voice as an explanation.

Music refers to the arrangement of background music, the beginning and end of the film. High-demand soundtracks generally have their own original music, while general promotional videos are public music downloaded from the Internet. Original music costs money, and public music is free.

Screen color matching refers to the color debugging of the edited screen in order to make the tone of the whole film consistent. For example, the pictures of the Long March are generally "historical", while the advertising colors on TV pictures are generally bright to achieve visual impact and aesthetic artistic effect. Screen color matching is done once every frame (as mentioned above, 1 sec =24 frames), which is rather troublesome. Therefore, advertising companies with low requirements or low bids rarely do it.

Finally, talk about special effects synthesis. In fact, special effects synthesis is to combine animation, opening and closing, dubbing and sound effects into a real movie. This step is the last step in the production of promotional films/feature films for the whole enterprise. It is a concentrated expression of the overall effect. If the special effects are synthesized well, the whole movie will look more comfortable and impressive.

Therefore, the price of a corporate promotional film/feature film will vary according to the above production scale. For example, a promotional film or feature film of about 10,000 yuan may only be an explanation of the company introduction in the early stage, and the shooting may be a better DV camera than home DV, let alone a professional director and cameraman. The later stage is simple editing, and there is no good dubbing and special effects. In a word, you get what you pay. No one will do unprofitable business. Don't think that low prices are greedy and cheap, and buying can never be compared with selling!

1. Pre-planning content includes: creative planning, movie script and commentary of the whole movie. Low-priced corporate promotional videos have little or no creativity, and scripts and commentaries are only slightly processed according to the written materials provided by enterprises. On the contrary, the production of expensive corporate promotional films/feature films usually makes great efforts in the early stage. Although the movie hasn't come out yet, we can know the effect of the whole movie according to the previous work. The early stage is the soul of the whole film, because the whole middle and late stage is implemented around the guiding ideology of the early stage.

2. The mid-term content is shooting.

Deciding whether a corporate promotional film is expensive or cheap mainly depends on the differences in personnel and equipment used in shooting. For example, photographers are advanced, intermediate and even amateur. Then the commission of different cameras must be different. Furthermore, creative corporate promotional films/feature films even use professional directors (for example, Yahoo's advertisements are directed by Xiaogang Feng, and Zhang Yimou has directed many advertisements), and directors are also divided into national first-class directors, second-rate directors and third-rate or amateur directors. Sometimes, actors, production designers and other field staff are needed.

In addition, it is the difference in camera equipment. For example, there are different grades of camera equipment, such as digital DV, broadcast standard definition series (and standard definition series is divided into multiple models, and different models have different shooting effects), high definition series and even film machines. Because most of the equipment of film and television advertising companies are rented from equipment leasing companies, the rents of different models are different, so it can be seen directly from the price of the whole film. For example, a 10,000-yuan corporate promotional film/feature film advertising company will never shoot it for you with a standard-definition or high-definition machine. Generally speaking, it will use DVCAM, which is a digital or analog beta. Of course, this machine is out of date. There is also the use of auxiliary equipment for shooting, such as elevators, big rocker arms, studios and so on.

3. Post-production.

Post-production includes nonlinear editing, 2D and 3D animation, dubbing, screen color matching, music score and special effects synthesis. And every commodity here may cost you a lot of money.

Besides, editing is also editing. It can be divided into rough cutting and fine cutting. Whether the edited film is natural and smooth, the plot is vivid and the montage technique is skillful depends on the level of technicians.

In addition, the production of 2D and 3D animation is generally quoted by film and television companies according to the difficulty of 2D and 3D animation. The general quotation is several hundred to several thousand per second. Two-dimensional animation generally refers to flash, and three-dimensional animation generally refers to animation made by 3D and maya. Among them, the animation made by maya is more inclined to the real picture, so it is also the most expensive. For example, many animation special effects of Spider-Man, Finding Nemo and other blockbusters were made by Maya. Off topic, 1 sec =24 frames. That is, 24 frames in the film. Because every picture needs to be made, film and television companies usually quote by the second.

Dubbing, some are national first-class dubbing staff, some are general radio hosts, and some are foreign dubbing, so the prices are different. Film and television companies usually let you choose your favorite voice as an explanation.

Music refers to the arrangement of background music, the beginning and end of the film. High-demand soundtracks generally have their own original music, while general promotional videos are public music downloaded from the Internet. Original music costs money, and public music is free.

Screen color matching refers to the color debugging of the edited screen in order to make the tone of the whole film consistent. For example, the pictures of the Long March are generally "historical", while the advertising colors on TV pictures are generally bright to achieve visual impact and aesthetic artistic effect. Screen color matching is done once every frame (as mentioned above, 1 sec =24 frames), which is rather troublesome. Therefore, advertising companies with low requirements or low bids rarely do it.

Finally, talk about special effects synthesis. In fact, special effects synthesis is to combine animation, opening and closing, dubbing and sound effects into a real movie. This step is the last step in the production of promotional films/feature films for the whole enterprise. It is a concentrated expression of the overall effect. If the special effects are synthesized well, the whole movie will look more comfortable and impressive.

Therefore, the price of a corporate promotional film/feature film will vary according to the above production scale. For example, a promotional film or feature film of about 10,000 yuan may only be an explanation of the company introduction in the early stage, and the shooting may be a better DV camera than home DV, let alone a professional director and cameraman. The later stage is simple editing, and there is no good dubbing and special effects. In a word, you get what you pay. No one will do unprofitable business. Don't think that low prices are greedy and cheap, and buying can never be compared with selling!