On the shooting skills of enterprise news pictures

On the shooting skills of enterprise news pictures

First, the important role of corporate news photos for enterprises

1. corporate news photos are an important means to strengthen internal publicity. Corporate propaganda work is to spread corporate culture to employees, so that more employees in the enterprise can fully understand corporate culture and give employees a sense of belonging. Using news pictures to show the production and operation, cultural and sports activities, skill competitions, etc. of enterprises can produce more visual impact than simply using text reports. Because photos can reflect a lot of information more intuitively and truly, and at the same time, they can make different employees have different imaginations. Therefore, news pictures are a very important form of enterprise propaganda work.

2. News photos are important materials to record the development of enterprises. News photos of enterprises can record the production and public relations of enterprises and are important historical materials for the development of enterprises. Through these photos, we can more vividly preserve the development process of enterprises and provide important reference information for major decisions of enterprises.

News photos are an effective way to educate employees. The display of photos not only enriches the corporate culture atmosphere, but also lets employees know their own production and life, and encourages them to actively produce and love life. At the same time, the display of outstanding people and products can also make employees deeply educated after browsing, so that it is of great significance to strictly control the quality and do their jobs well.

Second, taking good corporate news photos should be carried out from the following aspects.

1. Taking corporate news photos should be planned and organized. Organized and planned shooting can better show the objective facts to readers, highlight the theme, attract readers and guide public opinion, thus producing good publicity effects. Before shooting, we must first find the corporate news points, understand the current concerns of employees, and combine the corporate news points to clarify the theme of corporate news photos. Secondly, it is analysis and research. After defining the shooting theme, it is necessary to deeply analyze the corporate news materials, understand what to shoot, how to shoot, and what details should be paid attention to in shooting, so as to clarify the starting point of shooting. Especially for some major meetings or events, it is necessary to step on the spot in advance, collect relevant information, anticipate the shooting angle and content, and make corresponding preparations. The biggest difference between corporate news photos and other news photos is that it contains a lot of information that readers can read at a glance, generally referring to events, time, results, places, reasons and people, that is, the six elements of news. For example, when taking photos of large-scale events or conferences, photographers will focus on the rostrum to take photos, thus directly capturing the event logo or related attendees. Through these two points, the elements of news can be reflected. Therefore, when shooting corporate news scenes, photographers should consider how to obtain the most abundant relevant information within a limited framework.

2. Pay attention to the expression of true feelings. Another important feature of corporate news photos is authenticity, which requires not only the accuracy and truthfulness of the corporate news facts reported by them, but also the fidelity and credibility of the corporate news images displayed by them. No matter how important the content of a corporate news photo is, if the image is distorted, it will lose its vitality and appeal.

What is the expressive force of photos and images, that is, the ability to express the main body of corporate news, in short, the ability to clearly reflect the authenticity of corporate news scenery. For example, when shooting indoors, if the flash is simply flashed on the front, the main body will be illuminated and the surrounding objects will be dark, which will seriously destroy the atmosphere of real light on the scene. Therefore, in order to truly show the atmosphere of the indoor environment, it is best to use the natural light of the scene to shoot indoors.

In order to ensure the authenticity of its image, it depends not only on photography technology, but also on the investigation and study of corporate news image. Because the basic feature of corporate news photography is the scene image of news, we should pay attention to not only the facts of corporate news, but also the image of corporate news when shooting, so as to ensure the authenticity of its reported facts and the authenticity of its image. In the process of shooting, photographers should go deep into the scene, carefully observe and study the news scenes and news figures to be shot repeatedly, understand and master the changing law of activities in time, so as to eliminate the false and retain the true, and choose typical instantaneous images with the most essential characteristics to express. Among them, when shooting characters, we should show the real feelings of characters in specific corporate news occasions, while when shooting real objects, we should try our best to show the real environmental atmosphere in corporate news scenes. Generally speaking, when shooting, we should focus on the eyes of the main characters, pay attention to the positive reflection of the characters' activities and scenes, and don't shoot the characters from behind to avoid losing focus. We should be good at capturing all kinds of scenes that can best reflect the authenticity of the event, and try our best to shoot the main characters and objects so as not to cause a sense of visual incompleteness. Wide-angle framing should be used reasonably to avoid visual impact and dull photos. Through the photos taken with true feelings, employees can better reflect the truth of corporate culture and make them feel that this is a real enterprise, not a fake enterprise.

3. Dynamic shooting. Corporate news photos should be taken as far as possible in the state of natural activities of corporate news objects, so as to make the photos alive and more energetic. Nowadays, more and more emphasis is placed on snapshots, which can not only make photos more realistic, natural and vivid, but also facilitate the true expression of atmosphere and characters' emotions. This shooting mode is a dynamic shooting mode, which conforms to the general law of corporate news photography. To take corporate news photos, the author believes that three conditions must be met, mainly as follows:

First, you must know the shooting scenes and events before shooting, so as to capture the most expressive instantaneous images and selectively capture them according to the needs of corporate news reports.

Second, we must have a strong sensitivity to corporate news, so that we can make correct and rapid judgments at the corporate news site and capture these real and touching moments in time. The sensitivity of corporate news depends not only on the political and ideological quality of photographers, but also on their professional quality of corporate news. Because of the different nature of industry and enterprise, photographers will choose different corporate news facts, which also makes their corporate news sensitivity inconsistent. Captured photos can be real images that reflect the essence of things, or some illusions in life. The key to capturing photos lies in the photographer's own position, way of thinking and viewpoint. In addition, photojournalists' own news sensitivity is also related to their professional knowledge and ability. Before taking photos, he must first understand what corporate news is, how to grasp corporate news, how to show it vividly, and so on, and report his news through vivid photos.

Thirdly, it is much more difficult to master the basic functions of photography so as to capture the news in different specific enterprise news scenes than "artistic processing". For example, in the process of enterprise news photography, it is necessary to take accurate, novel and distinctive enterprise news photos in combination with the current central work and actual work situation of the enterprise, and also to track sensitive and hot enterprise news to make the taken enterprise news photos more attractive.

In the actual shooting process, it is often necessary to make some adjustments or guidance for the overall effect of corporate news photos and their subsequent effects. For example, when the original position of the subject is inconvenient to shoot or the scene items are messy, the photographer can guide or remind in real time. At the same time, in the process of shooting, due to the influence of some objective factors such as light or perspective, when some corporate news photos are not satisfactory, corresponding post-processing can be implemented, and the main methods used are cutting and color scale adjustment. In addition, corporate news pictures should be accompanied by corresponding text descriptions, which can effectively make up for the lack of pictures revealing corporate news facts and facilitate internal employees to read them, so as to achieve the purpose of reporting corporate news pictures.

Third, the conclusion

To sum up, corporate news photos are not only an important propaganda means for corporate culture construction, but also a driving force for encouraging employees to join the development of enterprises. Therefore, when shooting corporate news photos, we must master the basic characteristics of news photography, that is, image, news and authenticity, in order to improve the vitality, freshness and realism of news photos and attract more readers. This is not only an important link to improve the quality of corporate news photography, but also an urgent problem to be solved in the current development of corporate news photography.

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