The honor of Volvo S60

1. Ward Top Ten Interior Awards in the Automotive World

Volvo S60 won the AutoWorld Top Ten Automobile Interior Award. After winning the title of Top Ten Engines in Ward Automotive World with its high-performance T6 twin-turbo engine in February, the new Volvo S60 won the Top Ten Interior Awards in Ward Automotive World again with its modern Nordic luxury design. The good news of winning two awards conveyed the professional auto media's affirmation and recognition of the new S60 Nordic luxury design style.

This year, Ward's AutoWorld evaluated the interior of 5 1 car and selected the top ten interior awards in the same way as the top ten engines of the year. According to materials, ergonomics, safety, man-machine interface, comfort, coordination and surface treatment, overall value and aesthetics, the selected models are graded. Tom murphy, executive editor of Ward Auto World, commented: "With the brand-new Volvo S60, we can experience the tranquility of Northern Europe. From beautiful and angular doors to suspended center console, S60 is a highly sought-after gem in luxury car market. One of the best designs of S60 is the round headrest of the front passenger seat. Compared with the headrest of many cars, the S60 headrest is more unique, which makes Volvo add elegant design on the premise of ensuring safety. "

The brand-new S60 is built to touch people's heartstrings, and it has also taken a big step forward in the quality and workmanship of the interior. Interior design is an expression. Like clothing design, the color and fabric of automobile interior are also the means to express personality. Colors and fabrics can also give people a specific texture, and attention to details can enhance taste. The attitude of the interior is more extroverted than before, without losing the practical Nordic tradition. In terms of interior quality and workmanship, S60 has made a big step forward and reached the highest level ever. S60 can also provide two-color interior and two-color leather seat design, and sports car seats are also completely listed as standard; S60 instrument and center console lean towards the driver, creating a feeling of being driver-centered and obeying the driver. The designers of Volvo Cars drew inspiration from the track when they pursued the perfect sportiness of the new S60. At a glance, you can feel that S60 has a completely different dynamic image from the previous models, so when you sit in the driver's seat of S60 and hold the steering wheel with both hands, your palms may sweat with excitement before leaving.

Adhering to the most humanized design tradition, every design link of the new Volvo S60 strives to provide the most convenient driving experience for car owners. The new Sensus multimedia information interaction system can be said to have surpassed other similar systems on the market. Simply put, Sensus multimedia information interaction system is the only latest technology in the market that drivers can control the multimedia information system at will without leaving the steering wheel. Its design and development concept is: "Let the driver control the system without reading the manual, and let him really enjoy driving." The brand-new operation interface is concise and atmospheric, integrating six functions, such as multimedia, navigation, car phone and vehicle setting, which can realize almost all the operations and settings of vehicles.

Since the brand-new Volvo S60 was listed in China in March, it has attracted great attention from the market and achieved impressive sales performance. Ultra-high cost performance makes S60 a strong competitor in the market, and orders emerge one after another. As a brand-new model, S60 is equipped with Volvo's first safety technology in the world, and adopts the Nordic new luxury design style, which not only brings leading safety technology and dynamic driving pleasure, but also consolidates Volvo's unique brand positioning of "safe, low-key and high-end" luxury cars.

Two. 20 1 1 International Automobile Awards

At the recent 20 1 1 New York International Auto Show, Volvo Car Company's brand-new S60 high-performance limousine was awarded the 201/International Automobile Award by the jury of ICOTY Awards. This is the second time that Volvo impressed the jury after XC60 was awarded the "20 10 Multi-purpose Vehicle of the Year" by ICOTY last year. This is another international honor that the brand-new S60 has won worldwide since it was launched last year. Adhering to the "people-oriented" concept, the beautiful and practical design style of the new Volvo S60 is closely related to the lifestyle of consumers, coupled with advanced safety technology, excellent fuel economy and award-winning engine, which is a masterpiece. This is also the main reason for S60' s award, which once again proves that the Nordic new luxury design style represented by Volvo Cars has been favored and respected by more and more automobile markets.

Adhering to the tradition of more than 80 years, Volvo Cars has always adhered to the "people-oriented" Nordic neo-luxury, which is unique among European luxury car brands. The founder of Volvo Cars once said, "Cars are designed for people". For Nordic new luxury goods, having scarce natural resources is a luxury experience. Sweden has a vast territory, but a relatively small population, so people are eager to integrate into nature. The luxury in northern Europe is the embrace and possession of nature and the experience of high-grade life, rather than simply having luxury to flaunt itself, so the luxury realm in northern Europe is more low-key and aristocratic.

On a global scale, Nordic luxury goods have a great influence in the world, from georg jensen, a royal ornament, to Hasselblad, a professional photographic equipment, to B&; O and Dana, "Nordic design" is synonymous with "top class". Peter, Vice President and Design Director of Volvo Car Company? Mr. Hobri once said: "The Nordic luxury design represented by Volvo Cars emphasizes people-oriented, pays attention to environmental protection, and pursues comfort, fashion, dynamic, low-key and luxury. Nordic luxury embodies the unique concept of nature, harmony and caring for human nature everywhere, and interprets a brand-new concept: design inspiration comes from nature and the art of life. "

It has been 15 years since the annual International Automobile (ICOTY) Award, and it has always been a highly respected industry honor. It mainly measures the emotional connection between the car and the driver and pays attention to the lifestyle that the car brings to people. Courtney, founder and executive producer of the annual International Automobile Award? Courtney Caldwell said: "The winning car should not only be technologically advanced, but also need to combine high technology with lifestyle." 20 1 1 In April, the new Volvo S60 was designed in Northern Europe and New Zealand, and won the Top Ten Interior Awards of Ward Automotive World. Tom, executive editor of Ward Auto World? Tom murphy commented: "With the new Volvo S60, we can experience the tranquility of Northern Europe. From the beautiful and angular doors to the suspended center console, the new S60 will surely become a highly sought-after gem in the luxury car market. "

3. Volvo's urban safety and pedestrian safety system has been well received by ADAC, the largest automobile club in Europe.

Recently, in the comparative test conducted by ADAC (Allegemeiner Deutsche Automobile Club), the largest German automobile club in Europe, Volvo's automobile city safety system and pedestrian safety system won by obvious advantages. ADAC tested the safety performance of several brands of cars in various collision situations, including Volvo V60, Audi A7, Mercedes-Benz CLS, BMW 530 and M37 from Britain and finidi. Volvo V60 equipped with urban safety system and pedestrian safety system won the comparative test with obvious advantages. It is the only vehicle with "excellent" rating, and its safety assistance system can effectively avoid or reduce the accident risk.

The safety comparison test is set to be conducted in various traffic scenarios, including collision with low-speed cars, collision with slowing cars and collision with stationary cars. In all these scenarios, Volvo V60 achieved convincing results with its reliable safety performance. Every model of Volvo Car is equipped with a number of safety systems, among which the world's first urban safety system and pedestrian safety system are most praised by the industry. Both systems were rated as "excellent" in the crash test of ADAC.

Four. German customer satisfaction survey Volvo cars first Mercedes-Benz second.

J.D. Power and Associates released the latest German customer satisfaction survey report last week, and Volvo, a Swedish automobile brand controlled by China Geely, surpassed Mercedes-Benz to rank first.

This German consumer satisfaction survey started from 20 1 1 and ended in March, during which a total of 17000 car owners voted. Referring to the appearance, durability, operability and ride comfort of the car, this paper mainly evaluates four aspects of the car brand, namely, attractiveness (32%), quality and reliability (. In the test with a full score of 1000, Volvo got a total score of 84 1, ranking first, followed by Mercedes-Benz with a score of 839. Volvo is the second European car brand to top the list since 2002.

In 2009, Volvo ranked 1 1 in the list with 865,438+08 points, and rose to the seventh place in the brand list with 2065,438+00 points and 826 points. J.D. Power believes that Volvo's rapid progress in the first place is mainly due to the great increase in the attractiveness of cars.

Except Volvo and Mercedes-Benz, Mazda scored 83 1. Mini, 827, Honda, 824. It is worth mentioning that Mazda scored high in quality and reliability and entered the top five.

Volvo pedestrian safety system

Jonas Ekmark, active safety manager of Volvo Car Company, said: "ADAC has systematically tested the alarm function and emergency braking function for the most important collision scene in real traffic. ADAC also tested the difficult situation that the system was considered unable to give warning, and weighted the results into the total results. The advantages of Volvo's safety system have been brought into play and achieved good results. " Through the sound signal and the red light projected on the front windshield, Volvo's urban safety system and pedestrian safety system can issue double warnings to drivers, making it almost impossible for drivers to ignore the warnings; The adaptive cruise control system works in the speed range of 0-200 km/h, and can also effectively control the distance from the preceding vehicle, automatically slow down and improve driving safety. ADAC appreciates these advantages of Volvo.

Volvo City Safety System is an innovative anti-collision technology, which helps to completely avoid low-speed collision of vehicles or greatly reduce the severity of accidents. The urban safety system uses the laser sensor on the upper part of the windshield to detect the surrounding vehicles, and can respond to the vehicles that are about to collide within six meters at a speed range of 4 to 30 kilometers per hour. If the vehicle in front suddenly brakes, or there is a stationary vehicle in front but the driver does not respond, the city safety system will automatically brake or slow down to avoid accidents. Volvo S60 and XC60 adopt this safety system as standard configuration.

Pedestrian safety system with automatic braking function is Volvo's latest new generation of anti-collision technology. With its innovative product concept, it regards pedestrian safety as equally important as drivers. A car equipped with pedestrian safety system can not only respond to the stationary or moving car in front, but also detect any pedestrian, including children, who is over 80 cm tall, and apply full braking before the collision, thus completely avoiding or minimizing the degree of casualties in the accident. When the speed is less than 35 kilometers per hour, the car can avoid colliding with pedestrians. At a higher speed, it is to reduce the speed as much as possible before the collision to completely avoid or minimize the degree of casualties in the accident. At present, Volvo S60 and XC60 are equipped with pedestrian safety systems.

Volvo Cars has a long history of more than 80 years and is famous for its leading safety technology. From the invention of three-point seat belts to the newly developed pedestrian safety system, Volvo cars have saved countless drivers' lives. Leading the future trend of the automobile industry, Volvo Cars took the lead in proposing the long-term goal of "zero casualties"-that is, by 2020, Volvo Cars will not have fatal accidents and serious injuries. Adhering to the people-oriented concept of building a car, Volvo constantly innovates in safety technology, breaks through itself and creates more miracles for the automobile industry.

5. Leading the field of innovative safety technology-employees of Volvo Car Safety Technology R&D Company won awards from the US government.

Volvo Cars leads the continuous development of automobile safety technology, which has won unanimous praise from professionals and consumers. Thomas Broberg and Erik Coelingh, senior safety technical consultants of Volvo Car Safety, were awarded "Special Appreciation Award" by NHTSA and "201kloc-0/Safety Engineering Excellence Award by the US Government" respectively. The award affirmed their outstanding contribution in automotive active safety technology. In recent years, about 15 employees of Volvo Car Company have won the NHTSA Award.

Thomas Buberg said: "Winning this award shows that the safety research work done by Volvo Car Company has been recognized. We are very proud of this. " The American Highway Safety Administration honors professionals who have contributed to improving traffic safety every other year. Among this year's winners, Volvo Car Company is the only Swedish organization to win this award, and its innovative safety technology has been praised again.

The two winners have unique personal views on the concept of automobile active safety, and they also participated in the research and development of PedestrianDetection system pioneered by Volvo World. Pedestrian safety system with automatic braking function is a new generation of anti-collision technology introduced by Volvo after urban safety system. For the first time, pedestrian safety is considered as important as drivers. Cars equipped with this system can actively avoid the collision between cars and pedestrians at a certain speed. When a collision is about to happen and the driver doesn't respond, the system can force the vehicle to brake or apply full braking before the collision, so as to minimize the accident and reduce the degree of casualties. The safety system has won many authoritative awards of automobile safety technology, and created a new concept of active safety technology. Now it has been applied to Volvo S60, XC60 and other best-selling models.

Volvo Cars has a long history of more than 80 years and always adheres to the people-oriented safety concept. With the emergence of active safety technologies such as urban safety system and pedestrian safety system, Volvo has put forward higher requirements for automobile safety standards, taking the lead in putting forward the long-term goal of "zero casualties"-that is, by 2020, Volvo cars will have no fatal accidents and serious injuries. Volvo Cars keeps forging ahead, breaks through itself and provides all-round safety guarantee for drivers.

6. Volvo Car won the Best Customer Satisfaction Award from J.D. Power of Germany.

Recently, Volvo Car won the award of "20 1 1 Best Customer Satisfaction" issued by the famous consulting company J.D. Power, which is a great affirmation of Volvo Car Company's efforts in high quality and customer satisfaction.

In J.D. Power's recent customer satisfaction survey on the German market, Volvo Cars from Sweden beat all German luxury brands and Japanese manufacturers to become the No.1 automobile enterprise in 20 1 1. Volvo's two station wagons, the V50 and the V70, have also achieved good results in vehicle selection. The V50 won the silver award of the medium-sized car class, ranking third among all models; V70 won the bronze medal at the administrative level.

Volvo Cars has a long history of more than 80 years and always adheres to the concept of customer first. And distinguished service is also an important part of Volvo's competitiveness. In China, Volvo Cars provides customers with its global unified "Volvo Emergency Road Rescue" service, which is valid for 3 years. The purpose of this move is to provide more intimate and better car service for Volvo customers, so that car owners can truly feel the distinguished experience that Volvo can bring to you as a luxury car brand.

background introduction

J.D. Power and Associates was founded in 1968, specializing in the satisfaction research of "Voice of Users". As a global market information company, J.D. Power and Associates independently engage in research services on product and service quality, user satisfaction and consumer purchase behavior. J.D. Power's awards have a wide influence in the automobile industry and are accepted by the industry and consumers.