Controversial endorsement of advertising spokesperson

Controversial celebrity advertising endorsement

Advertising endorsement is the second occupation of entertainment stars, and the brand that looks for celebrity endorsement is their public image and appeal. For stars, advertising and magazine covers are the fastest ways to enhance their popularity and show their personal charm, and also the fastest way to attract gold. Therefore, in front of professional photographers' cameras, they painstakingly pose various elegant or bold, sexy or scary shapes. However, not all advertisements in which stars participate will get positive comments, and sometimes even cause great controversy and be officially banned.

At a meeting of the 12th CPPCC National Committee, some members of the literary and art circles suggested that celebrity endorsements should be standardized, and false advertisements should not be allowed to deceive people and affect the market. In the domestic market, there are many negative events caused by celebrity endorsement products, or celebrities are "endorsed", so celebrity endorsement has become a cautious decision. However, this phenomenon does not only appear in China. Many foreign stars' endorsement products have been disputed by officials, governments or consumer groups for different reasons. Let's take a look at these celebrity endorsements questioned by scammers:

Julianne Moore 1

Julian Moore appeared naked in a print advertisement of a famous fashion brand. She held a lovely cub in one hand, put a handbag on her chest, and a cub lay on her leg. The picture was beautiful and dreamy, but the mayor of Venice thought it was indecent and ordered the removal of billboards near the Governor's Office.

2. Taylor Swift

Country diva's advertisement for American cosmetic brands has not caused any objection in China, but it has been strictly examined by the British Advertising Standards Agency (ASA) on the other side of the ocean. ASA believed that Taylor in the advertisement was over PS and was suspected of false propaganda, so it issued a restraining order.

3. Angelina Jolie.

The promotion of Universal Pictures' action film "Wanted Order" in Britain has also been blocked. Angelina Jolie's seductive gun poster was banned, and ASA gave the reason that it glorified violence and taught bad children. 4. Julia Roberts.

Stubborn Asa seems to particularly like to have a hard time with Americans and French. Roberts' cosmetics advertisement can be described as pure and flawless in the eyes of the general public, but ASA pointedly pointed out that such a perfect effect is undoubtedly the illusion of great efforts, and you are forbidden to discuss it if you want to hack our pound.

5. Natalie Portman, Oscar winner.

Natalie Portman's extra-thick mascara was blacklisted by ASA. They think that advertising pictures "exaggerate the effect of products and mislead consumers easily", and British people's money is not so easy to cheat.

6. Rihanna

After experiencing domestic violence, Rihanna's image suddenly changed. After the healthy and lively sunshine girl turned into an independent demon, the CEO of the endorsement brand thought that her sexy appearance was really not suitable for brand endorsement and terminated the cooperation.

7. mark wahlberg and Kate Moss.

Underwear ads 1992 When mark wahlberg was a little boy, he was completely enveloped in the powerful aura of Kate Moss. This explicit shape will definitely be labeled as indecent in the 1990 s.

8. eva mendes.

Eva mendes's public service advertisement for people for the ethical treatment of animals aims to promote that women can be sexy without wearing luxury fur. This advertisement was banned in the Super Bowl on 20 10, because the censors thought that the naked women's bodies were too big for TV viewers.

Dianna agron, Cory Monteith and lea michele

It turns out that Americans are as conservative as the British. Although the cover of GQ shot by dianna agron, Cory Monteith and lea michele to promote Glee is all about lifting legs and touching buttocks, it is not out of line now, and I don't know why it has attracted so much criticism.

10, Alexander Skarsgard, anna paquin and stephen moyer (

Stephen moyer)

20 10 The cover of Rolling Stone, which was shot by the three leading actors in the vampire drama True Blood, was bloody, violent and threesome. The amount of information was beyond the acceptance of the general audience, and it was blindly grandstanding, only pursuing visual impact, and became the target of public criticism.