How to write to help friends promote micro-stores?

As we all know, WeChat is the industry leader of mobile app. Almost all users with purchasing power will have their own WeChat, and micro-store, as a shopping app on the mobile side, is bound to catch a ride on WeChat. At present, WeChat promotion includes circle of friends promotion and WeChat official account promotion.

The foundation of circle of friends promotion is to have enough WeChat friends. First of all, set an attractive avatar according to the location of your store, and add enough friends every day through the functions of nearby people, drifting bottles, shaking and so on. For example, if I sell women's clothes, I will set it as a natural handsome guy with a female friend's head.

Note: advertising as soon as you come up is very disgusting. You can chat with your friends properly, establish a relationship of mutual trust, and use your good friends' likes and comments to let your friends know that you are paying attention to her.

Then share your baby every day and let everyone know that you have opened a shop. Remember, don't be too frequent. What you brush frequency brings is only the shielding of friends. It is best to bring some copy to the advertisement, as long as it is too direct and explicit. Suggest three times a day, once in the morning, once at noon and once at night.

The foundation of WeChat official account promotion is that you should have your own WeChat official account (subscription number or service number), and then attract fans through various methods. Now basically all walks of life have corresponding official WeChat accounts, and it is a bit late to start now. Or sharing method: apply for a subscription number in official website, WeChat official account, which will increase the number of fans, share useful information and experience for users, and snowball the number of fans by sharing fans. There are too many ways to promote official WeChat accounts, such as posting QR codes and micro-signals to all allowed places on the Internet (such as QQ Space, Weibo, Post Bar, Forum, Douban, etc.). ), and exchange resources with others to push each other, pay for large-scale help, print QR codes on flyers offline, and put QR codes in crowded places. If there is a physical store, put it in front of the store and encourage customers to pay attention to the official WeChat account. There are too many ways, so I won't give examples here. Let's use our brains.

2, forums, post bars and other remote promotion

Micro-stores were born in line with the general trend of mobile Internet, but most online shopping users are still accustomed to using computers, because there are many sources of information on the PC side, and advertisements on the PC side are also the most effective. As we all know, the drainage of micro-stores basically circulates in the circle of acquaintances (friends circle, qq, Weibo). Everyone is screened by such advertisements every day, and many people are immune, so it is very important to attract traffic through off-site promotion (especially computers).

However, in addition to the store website, it is a two-dimensional code for remote promotion, and the website of the micro-store is not perfect to access on the computer (because it is only suitable for mobile phones), which will greatly reduce the effect of remote promotion. Here, micro-store owners can submit their micro-stores to the micro-store circle, which is a platform for collecting high-quality micro-stores. The biggest advantage of this is that they can show their excellent stores with the help of the flow of the micro-store circle itself; Second, the micro-stores submitted to the micro-store circle will have an introduction page, which can be illustrated and described, and there will be a traffic statistics function for shopkeepers to inquire, so that you can know whether your advertisement (even which post in the forum and post bar) is effective, so as to adjust the promotion plan and let you promote it targeted.

3. Micro-stores have their own channels

With the improvement of micro-stores, some of their own promotion also has some effects.

Friendship store used to be called micro-store alliance. Find similar stores and exchange store links. It is best to operate complementary products.

Shops, there will be no competition. Use these micro-stores to bring traffic and popularity to your store. Friendship can be seen from statistics.

The number of users brought to you by micro-stores. The dynamic display of other micro-stores plus your requirements and so on. In short, friendship micro-stores are carried out through mutual promotion between micro-stores.

Divided promotion means that the shopkeeper sets a certain percentage of commission for the friends who help you promote, and if the commission is appropriate, it will help you promote.

The more friends, the better the effect. When setting the commission, you must calculate the profit rate of your store baby. General settings are recommended.

Set 5%.

The opening of the through train needs a certain threshold, similar to Taobao's through train, which can be exhibited in some prime locations after opening.

Now your own shop. This is like the paid advertising promotion of micro-stores, which charges according to the click. Generally speaking, the effect is good, but it also burns money.

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