Why is Chongqing so hot?

This May Day holiday, Chongqing was completely on fire.

Since last night, the circle of friends has been screened by various tourists, and Hongyadong, a scenic spot among online celebrities, has become a "sea of people" and a must-see for tourists all over the country.

Just a few days ago, the "20 18 May 1 Tourism Trend Report" showed that Hongyadong, Chongqing, which was built on the mountain with the traditional architectural features of Bayu and Chongqing as the main body, became the second most popular scenic spot in China, second only to the Forbidden City.

With the popularity of vibrato short videos and other high-quality content on new media platforms, this scenic spot, known as the real-life Spirited Away, was once full of tourists, resulting in crowded roads.

For the sake of traffic safety, the scenic spot has to be restricted, and tourists "can only go out but can't enter". The traffic patrol also reminded the citizens and friends to travel at the wrong peak in the next few days.

Photo: @ 丫丫丫丫丫丫丫丫丫丫丫丫𰶯丫丫𰶯𰶯𰶯20

As a native of Chongqing, it is naturally gratifying and proud that Chongqing can be liked by so many foreign tourists.

Although some local netizens are not without "worries", will Chongqing's hot pot, noodles and other delicacies increase in price? There are also some "voices" that spit out traffic congestion in some places, affecting travel and so on.

However, these are the self-mockery of Chongqing people. Don't get me wrong.

Chongqing warmly welcomes friends from all over the country to travel and play here. Of course, you are more welcome to work and settle here. This increasingly open and inclusive city with unlimited potential can accommodate everyone who is different and give you a chance to realize your dreams.

Three-dimensional magic Chongqing

Why is Chongqing so hot? It should be said that Chongqing has been very popular in recent years, and the name of "Internet Celebrity City" is not groundless.

The city is built on a mountain, and water flows through it. Thanks to the three-dimensional magical terrain structure of Chongqing, this mountain city, which is called 8D City by netizens, often makes headlines because of various strange and changeable painting styles, and becomes the focus of attention of major online media and netizens.

For example, the light rail that runs through the building makes you feel like riding a roller coaster. Looking at the crying navigation interchange, the mistake is a one-day trip to Chongqing. "Bus No.2 stops at the 8th floor" is not only a lyric, but also a true portrayal of Chongqing. Besides, there is the deepest subway in China, the longest escalator in China, and the cableway that flies over the Yangtze River and enjoys the city scenery. ......

These light rails, interchanges, houses, roads and overpasses give people a sense of surprise everywhere under the huge terrain gap. Also in the skyscraper Lin Lizhong, the unique urban skyline is outlined, which has become a major feature of the mountain city of Chongqing. The undulating landforms and the landscape scenery surrounded by the two rivers also make Chongqing's night scene unique.

On the other hand, in addition to the three-dimensional magical scenery of the main city. Chongqing also has world-class gold-lettered signboards such as Dazu Stone Carving, Wulong Tiansheng Third Bridge, Nanchuan Jinfo Mountain and Chongqing Hot Springs, as well as national tourist business cards and the Three Gorges of the Yangtze River, which is famous for its magnificent natural scenery.

These elements have made Chongqing get a lot of exposure in peacetime, which has attracted the attention of the whole network and even the whole world. At the same time, it has attracted many tourists and greatly promoted the development of Chongqing's tourism industry. By Frommer's and Lonely Planet, it was rated as "Top Ten Tourism Destinations in the World" and "Top Ten Tourism Destinations with the Most Development Potential in the World".

In many travel lists, Chongqing has also been among the best for many times. In 20 17, the report released by the World Tourism and Travel Council (WTTC) showed that all the fastest growing tourist cities in the world 10 were in Asia, among which Chongqing ranked first with an annual growth rate of 14%, surpassing Beijing, Shanghai and Guangzhou.

Just recently, Chongqing's super-hot tourism also verified this point. According to the data of Chongqing Tourism Commission, in the first quarter of this year, the city received more than 65.438+0.20 billion domestic and foreign tourists, and achieved a total tourism income of 96.5438+0.3265.438+0.00 billion yuan, up by 654.38+0.2.56% and 26.39% respectively. "Chongqing, an online celebrity" is by no means a hollow reputation. It has become a must-see tourist city in the eyes of many tourists.

Chongqing with a heavy history

In fact, the reason why Chongqing has become a "network celebrity city" lies not only in its magical natural city scenery. It also lies in its long, broad and splendid humanistic and historical heritage.

Jiangzhou is 3,000 years old and Chongqing is 800 years old. From the origin of the Three Gorges 2 million years ago to the recorded history of more than 3,000 years, from Pakistan in the pre-Qin period to the wartime capital during the Anti-Japanese War, from the towering peak of Wushan Mountain to the deep Yangtze River basin, Chongqing has experienced numerous wind and rain washes.

Photography/Sina Weibo @ Photographer Zhang Xiang

From 65438 to 0985, the tooth fossils of Wushan people dating back 2 million years were unearthed in Wushan County, Chongqing, which is the earliest human fossil found in Asia so far. This discovery changed the layout of the world's population, and in the ancient East, the human flag was raised for the first time.

1259, Meng Gehan went south to attack Chongqing, Sichuan, and was defended by the soldiers and civilians of Fishing City (located in Hechuan, Chongqing). The defending battle of fishing town lasted for more than 36 years, during which Monge Khan was seriously injured and died, which delayed the pace of the Mongolian army going south and delayed the demise of the Southern Song Dynasty for several years.

From a global perspective, when the founding of Mongolia swept Eurasia, the strategic deployment of Mongols changed due to the battle of Fishing City, and members of the royal family paid attention to the struggle for the right to sweat, which indirectly affected the war situation in North Africa and Europe at that time.

This ancient military fortress, which created a miracle in the history of Chinese and foreign wars and influenced the history of the world in the Middle Ages, was praised by Europeans as "Mecca in the East" and "the land where God broke the whip".

1937 after the outbreak of War of Resistance against Japanese Aggression, the national government moved its capital to Chongqing. Almost overnight, Chongqing became the political stage of the anti-Japanese national United front and the headquarters of the Eastern Battlefield of the World Anti-Fascist War.

At the time of the Chinese nation's greatest crisis, Chongqing quickly became the political, economic, cultural and foreign exchange center in the rear area of China during the Anti-Japanese War, firmly standing in the southwest corner of China.

In the eyes of intruders, she is an insurmountable obstacle, such as drowning in the throat; In the hearts of China people, she is a bright light in dark days, symbolizing hope.

The bombing that lasted for more than six years made Chongqing the city with the largest scale, the largest number of times, the longest duration and the heaviest losses. However, the citizens of this city stand tenaciously in the face of national disasters and family feuds. The more bombed, the stronger and indomitable they struggle.

They threw themselves into the historical torrent of the war of resistance with every meager strength, and finally waited for the moment of victory. Chongqing, together with Washington, Moscow and London, will go down in history as a hero city in the world anti-fascist war.

Chongqing, which has come out of a major historical turning point, has experienced storms and bears the glory of the city. Such Chongqing can cultivate a more inclusive and open urban temperament and attract more people's preferences.

Chongqing with unlimited potential

Nowadays, Chongqing has changed with each passing day, becoming the youngest municipality directly under the central government in China and full of vitality. Apart from sightseeing, this vibrant "city of tomorrow" attracts more and more people to come here to work hard and pursue their "glory and dreams".

Chongqing is an important strategic fulcrum for the development of the western region, at the junction of the "Belt and Road" and the Yangtze River Economic Belt. From 20 1 1-20 16, Chongqing's GDP has always maintained double-digit growth, ranking first in the country. Cars and laptops have become synonymous with Chongqing, and the mobile phone industry, which has sprung up suddenly, has also performed amazingly.

In 20 16, Chongqing produced 3160,000 vehicles in the whole year, which is the only province and city in China with an annual output of more than 3 million vehicles, making Chongqing an indispensable "automobile city".

Chongqing also has the largest notebook computer production base in the world, including Hewlett-Packard and Acer. Famous enterprises such as ASUS, Foxconn and Quanta all have layouts here. In 20 17, Chongqing * * * exported 48.569 million portable computers, an increase of 6.9%. The contribution rate of this industry's exports to Chongqing's export growth reached 1 12.6%.

In the mobile phone industry, Chongqing, located in the inland of the west, has quietly risen and become the "mobile phone capital of the west". In 20 17, the output of mobile phones in Chongqing reached 258 million. In the same period, * * * produced mobile phones1900 million units nationwide. This also means that 1 of every six mobile phones in China is made in Chongqing, making it the second largest mobile phone manufacturing base in the world after Guangdong.

In addition to traditional pillar industries such as automobiles and IT, Chongqing's top ten strategic emerging industries are also growing rapidly. In 20 17, the added value of strategic emerging industries above designated size in Chongqing increased by 25.7% compared with the previous year, and the added value of high-tech industries increased by 24.9%, accounting for 17.3% and 17.0% of the added value of industrial above designated size respectively.

Xiyong area of Chongqing Pilot Free Trade Zone.

In recent years, Chongqing has vigorously promoted the construction of inland open highlands and beautiful places. The construction of external channels, open platforms and open ports has continuously achieved good results, and a new pattern of "two-way opening of land and sea" has taken shape.

There is a golden waterway of the Yangtze River in the east, which realizes river-sea combined transport. To the west, through the Central European (Chongqing) train, Chongqing has been connected with the onshore Silk Road; To the south, through Guizhou and Guangxi, the "Chongqing, Guizhou, Guangxi and New China" special train goes directly to Singapore, connecting the Maritime Silk Road.

In addition, the implementation of major project policies such as Sino-Singapore Chongqing Project and Chongqing Free Trade Zone will also strongly promote the development of Chongqing's open economy and bring great benefits to Chongqing's future development.

From the data point of view, in 20 17, Chongqing achieved a total foreign trade import and export of 450.8 billion yuan, an increase of 8.9%; The total import and export volume of the city's service trade was US$ 266,543.8 billion, up by 26%. The actual utilization of foreign capital 1.0 1 billion dollars has exceeded 1 billion dollars for seven consecutive years, ranking ninth in the country and 1 in the central and western regions; Foreign direct investment was US$ 6,543.8+US$ 53 million, ranking first in the central and western regions.

Another good news is that since last year, Chongqing has implemented an innovation-driven development strategic action plan led by big data intelligence. As an important starting point for promoting high-quality development, the smart industry is regarded as the top priority.

As a national industrial center, Chongqing will also take this opportunity to promote the intelligent transformation of traditional industries and improve the core competitiveness of pillar industries. This will help Chongqing build a highland of smart car industry and promote the whole industry ecological chain layout of Chongqing electronic information industry from notebook computer base to "core screen device core" intelligent terminal.

According to the plan, Chongqing will strive to achieve industrial added value of about 1 trillion yuan by 2020, and the added value of advanced manufacturing industry with intelligent industry as the core must reach 30%.

This makes internet companies with a keen sense of smell smell opportunities. Since the end of last year, Ma Yun and Ma Hua Teng have visited Chongqing successively, and Internet giants such as Tencent, JD.COM, Alibaba and Baidu have rushed to the beach.

There is no doubt that Chongqing not only wants to become a "celebrity city on the Internet" in tourism. I hope to win the initiative of the next city competition in the new round of global scientific and technological revolution with the help of the potential energy of the Internet.

What enlightenment does the Internet bring to Chongqing?

It is accidental and inevitable that Chongqing, an Internet celebrity, became popular. For Chongqing, which is located in the inland of the west, the Internet brings not only the key to the future, but also a rare opportunity.

Photographer Siqi

Specifically, the Internet has two meanings for Chongqing:

First, industrial development. For example, as an important starting point for Chongqing's industrial transformation and upgrading, Chongqing's vigorous development of big data and intelligent industries is conducive to enhancing the core competitiveness and growth momentum of Chongqing's traditional industries and emerging industries, and is the key for Chongqing to catch up with development and further narrow the gap with first-tier cities.

Second, it is urban marketing. Taking tourism marketing as an example, the popularity of Hongyadong Scenic Spot in Chongqing benefited from the long-term attention and discussion on the 8D magical terrain in Chongqing on social media, and the recent popularity of Chongqing in Tik Tok, which contributed to the climax of this holiday.

This also shows that the characteristics of Chongqing as a "landscape capital" have been welcomed and recognized by netizens in the case of similar urban planning and construction and serious homogenization in the country.

In today's Internet age, a city good at network marketing and network planning can play a more important role, greatly improving the shaping of city image and the output of city brands.

Figure: Xi An; Source: Network

For example, Xi 'an, a city that is also popular on Tik Tok, recently reached an in-depth cooperation on short videos while the iron is hot. The two sides plan to promote Xi 'an's cultural influence around the world based on all Tik Tok products.

It is understood that the song "Xi Man's Song", as background music, has been played 654.38+0.8 billion times in Tik Tok. During the Spring Festival and Qingming holiday, the number of tourists in Xi increased by 60% and 40% year-on-year.

As of April, Tik Tok has played more than 6 10000 videos about Xi 'an, with a total broadcast of more than 3.6 billion and a total praise of more than 10000. The total broadcast volume of "Challenge of Xi" released by Tik Tok Overseas Edition has also exceeded120,000. Xi 'an's various delicacies, folk customs and places of interest have gained great exposure.

In contrast, Chongqing should seize this rare opportunity, and the whole city should work together. With the popularity of network celebrity scenic spots, we should dig deep into the humanistic connotation of Chongqing city and do a good job in the whole network marketing of city image and global tourism. This is of more positive significance in the context of Chongqing's current goal of building an internationally renowned tourist destination and building a global tourism pattern.

At the same time, Chongqing's manufacturing industry faces the threshold of transformation and upgrading. By vigorously promoting global tourism, it will also effectively promote the development of Chongqing's service industry. On a larger scale, it is also conducive to attracting investment from Chongqing and enhancing its attraction to talents.

However, it is worth reflecting. The congestion of Hongyadong and other network celebrity scenic spots in Chongqing also shows that there are still many deficiencies in the supply of urban infrastructure, scenic facilities and public service capacity in Chongqing, and the service capacity of some scenic spots to tourists needs to be improved. In addition, the relevant units and departments did not deeply realize the importance of new media network marketing, and did not respond immediately and take advantage of the situation to market.

The author hereby suggests that relevant departments in Chongqing should take this opportunity to improve and enhance the service reception capacity of infrastructure and scenic spots, and improve the comprehensive marketing planning capacity of the whole city. We should know that there is only a thin line between "Internet celebrities" and "cyber crimes". If tourists from afar have a bad experience, their word-of-mouth effect will bring extremely bad influence, and good things will turn into bad things.

For local citizens in Chongqing, of course, we should welcome everyone with a more open and inclusive attitude. After all, to build Chongqing into an international metropolis, the pattern and tolerance of "all rivers run into the sea" are naturally indispensable.

Source: Chongqing Ma Lu Institution.