Matters needing attention in commercial photography

As we all know, if a worker wants to do a good job, he must sharpen his tools first. The influence of high-quality equipment on the quality of commercial photography is self-evident, but the important thing is whether he will stick to your choice principle in the face of the high price of high-quality equipment.

Choose a movie

Film is the carrier of images, and its quality directly affects the quality of commercial photographic images. As far as film sensitivity is concerned, because film sensitivity has a certain internal relationship with film's performance such as contrast, latitude, granularity, resolution, haze and preservation, low-sensitivity films have obvious advantages in granularity, resolution and haze, so try to choose low-sensitivity films.

exhaust

Light has two basic functions in commercial photography: one is to make the film sensitive; The second is to make the subject produce different shapes, colors and texture effects. In black and white photography, light is both an energy and a strength. You must know it well to control the shape, texture, tone and artistic conception of the photo. Creative use of light will make ordinary subjects have extraordinary effects!

glass filter

Because commercial photographic filters have different absorption and passing effects on different colors of light, they can effectively improve the contrast and tone of the image and better represent the level of the subject. In the choice of filter screen, we must first choose high-quality filter screen. Because the filter, like the lens, is directly related to the imaging quality. The combination of inferior filters and high-quality lenses is simply a waste of expensive high-quality lenses!

Mood expression

Tone is to commercial photography what tone is to music. Tone has a strong emotional expression, and the lightness or dullness, roughness or delicacy, lightness or depression of black and white commercial photography works are often caused by the tone effect of the picture. In timbre control, learning to imagine is the most important. In black and white photography, any color is abstracted into three tones: black, white and gray. In the process of abstraction, if you don't give full play to your imagination, there is no way to control and express your tone. Of course, for the performance of commercial photography tone, necessary technical measures must be taken, such as the selection of light, intentional overexposure or underexposure, the use of filters, etc., which can all play a role in adjusting tone.