Product sales methods, strategies and schemes

What is the strategic planning like? Pregnant in October? What is it like to solve the problem? Once delivered? . Strategic planning is to solve problems. Then the following are my product sales methods and strategies. Come and have a look with me, I hope it will help.

Product Marketing Strategy Scheme 1: Tanabata is the most romantic festival among the traditional festivals in China. On such a day, the promotion activities of restaurants should take love as the theme.

First, the concept:

1. Express love and pass it on.

2.？ If you love her, why don't you bring her?

Second, the specific plan

1. Roadshow mode; Set up a platform around the western restaurant, invite several couples to perform on stage, start with your store name, and show it in the form of "rich restaurant+ribs" (at least ten) to promote your brand. Whoever talks too much will get a kiss and a rose (personally delivered) or something else. (mainly people who control the atmosphere)

2. Distribute leaflets; Workers in ancient costumes are distributed in densely populated areas. Wearing ancient costumes brings joy to everyone, arouses everyone's curiosity and increases the popularity of the restaurant.

3. Pull the banner. For example, "express love, pass on love" Xx restaurant brings you a surprise of love.

Published in magazines and newspapers: (Because of high-end restaurants, celebrities don't need to talk much) The only bad thing about this store is the intimate impulse that you two lovers showed in that environment.

5. Cash return. Now many enterprises begin to implement the promotion strategy of cash return. Consumers can get cash back immediately at the place of purchase as long as they buy the specified products. Cash back can make consumers feel that this is a real cash discount, and consumers can control it at will; Buying goods like coupons will not be limited by time, place or product brand. Therefore, this promotion method is more popular with consumers and the promotion effect is more obvious.

6. Introduce discount coupons, increase dishes, provide value-added services and carry out entertainment activities; Launched the rose couple package; You can play light music or set a song-ordering channel during meals. After-dinner lucky draw can be held, and the prizes are heart-shaped balloons, dolls and other prizes with women as the main body, or a warm note from kisses and hugs. Mainly to reduce costs. Simple and romantic.

7. (If possible) The form of airplane smoke or television.

8. Interior decoration should be simple, pink is preferred, and elegance should be avoided.

Product sales method strategy scheme 2:? Gold, nine silver and ten? This traditional business season has come. In order to seize the golden season of department store retail and achieve good sales results, combined with the annual promotion plan of XX shopping mall and the characteristics of festivals and seasons, the promotion plan before and after the Golden Week of 10/day is put forward.

I. 1 1 preheating

(1) Theme: Send 238 (discount coupon) when the Golden Week is over 288.

(2) Time: September 2 1? The 23rd session

(3) Activity planning

Send 238 (coupon) when the audience is over 288. Coupons are divided into 200 yuan coupons and 38 yuan coupons. 200 yuan coupons can be consumed on the spot, and 38 yuan coupons are time-limited coupons, which are only used during the Golden Week and only used for wearing goods, forming a linkage with consumption during the Golden Week.

Second, Eleventh Golden Week

(1) theme: snapping up the Golden Week crazily and showing off your gifts.

(2) Time: 65438+1 October1? Seventh session

(3) Activity planning

What is the form of this golden week promotion? Nine dazzling gifts? , including large-scale activities and theme activities of various stores. The following two full-scale activities are aimed at encouraging the increase of the cumulative turnover of a single person, and other seven-fold dazzling gifts are provided by venues and brands.

1, dazzle first? Lucky Poker Plan, Crazy Thousand Yuan Gift

Lucky Poker is planned to be played once a day, 7 times a day.

The goods provided by the merchants in the store are regarded as promotional gifts, and each brand can be one or several pieces at 500 yuan price. Merchants with high single product value or inconvenient to provide goods can use vouchers instead. The gifts correspond to 52 playing cards, arranged in descending order of value.

All commodities are divided into department stores and clothing and gold appliances. During the activity, consumers who spend 1.999 yuan in department stores and 1.999 yuan in gold appliances can participate in the activity, draw 52 playing cards and redeem one of 52 gifts. Those who meet the requirements first have the priority to draw.

Choose two merchants to provide two gifts with a value of not less than 1000 yuan and 500 yuan, representing the king of cards respectively. During the Golden Week, consumers with the highest daily cumulative consumption of gold appliances and department stores can get these two thousand yuan gifts respectively.

Location: * * Enjoy the space, and the main entrance is the most eye-catching.

The materials to be prepared for the activity include: KT background board, activity table, lottery box, playing cards, activity details water sign.

2. Show off the second gift? Accumulated gift certificates, buy more and give more.

The accumulated shopping value of gold electrical goods and department store clothing goods exceeds 5,000 yuan, and 500 yuan will give 20 yuan a limited time gift certificate. Every 1000 yuan, 1000 yuan, give more to 5 yuan. Gift certificate limit 1.00? Used for 3 1 to promote off-season sales after Golden Week.

(The above two offers can be enjoyed at the same time)

3. Hyun San? Exquisite shoes and beautiful makeup

Venue: 1F Fashion Boutique Hall

Activity: Aubrey shopping in 420 yuan to send exquisite gifts.

Some products of Belle are 50% off.

Give, Saturday 6? 20% discount

4. Hyun Si? Romantic early autumn, wedding anniversary

Venue: Gold Jewelry Hall

Activity mode:? Really loved? Jewelry has a choice of prizes.

Jewelry repair costs are 50% off.

Jewelry expert consultation.

5. dazzle five? Autumn dress, new products are on the market.

Venue: Women's Clothing House

Activity: Send DJ Jane a beautiful silk scarf after shopping in 350 yuan.

Buy Ying Da a cosmetic brush.

Other brands offer more discounts and more exquisite gifts.

6. Hyun-liu? Gentleman's demeanor is the choice of celebrities.

Venue: Men's Wear House

Activity mode: 20% discount for some Youngor products, and a tie over 1000 yuan.

Jordan's new product is 10% off.

BMW 6? 10% discount.

Other brands offer more discounts and more exquisite gifts.

7. dazzle seven? Children's clothes are in abundance, and tenderness blooms.

Venue: underwear children's clothing house

Activity mode: buy children's clothes over 200 and send beautiful gifts.

Bedding 100 minus more than 40.

Ann Li Fang sent a beautiful underwear for more than 299 yuan.

Some underwear in Shu Ya is 50% off.

8. Is the dazzling ceremony the eighth time? Youth without Limit

Venue: Leisure Sports Center

Activity mode: Give exquisite gifts with different values at different amounts. Gifts include two-star sports socks, milk cups, microwave box sets and brand-name sports backpacks.

9. Hyun Jiu? Fashion digital, fashion life

Venue: Mobile Digital Museum

Activity mode: Buy digital mobile phone products, and spend all the time 1000 yuan less 10 yuan.