Photo exhibition of Weihai Group Art Museum

Recently, the General Offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Promoting the Implementation of the National Cultural Digitization Strategy, proposing a new scene of developing digital cultural consumption, and vigorously developing a new digital cultural experience with online and offline integration and online presence; Coordinate and promote the construction of national cultural big data system, national smart library system and public cultural cloud, enhance the supply capacity of public cultural digital content, and improve the digitalization level of public cultural services.

From now on, will this edition open a column? Decoding? Cultural digitalization? From the aspects of better digital cultural resources, more convenient public cultural supply and richer digital cultural experience, this paper explores the path of cultural digitalization construction.

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Watch online literature videos and cultural mass open online courses, book venues and watch live tours through public travel clouds. Recently, the reporter visited many places, and the digital development of culture is playing an increasingly important role in promoting the equalization, full opening and high quality of public cultural services.

Innovative forms attract young people? Punch in?

Recently,? Art? The series of short videos "Know the Art You Still Have to Know" inspired the literary dream of Qian Jialu, a citizen of Zhangjiagang, Jiangsu Province. She not only created her first musical work, but also practiced the erhu she learned as a child. ? I heard that the city cultural center has launched a small program? Huacheng? There are many interesting literary videos on it. I clicked in curiously and was attracted at first sight. ? Qian Jialu said.

? Huacheng? Applet is an innovative measure of Zhangjiagang Cultural Center to improve the digital level of public cultural services, providing citizens with comprehensive and open online public digital cultural services with high quality, attracting many young people? Punch in? .

? Combining the appreciation of literary works, current popular hotspots and small literary classes, the young literary backbone of the Cultural Center launched a series of short videos, which were deeply loved by young people. ? Natalie, director of Zhangjiagang Cultural Center, said? Everyone left a message? Urge more? We are under great pressure and more motivated! ?

Natalie introduced: after fully understanding the needs of young people, at present? Huacheng? A series of literature and art popularization courses such as Beauty of China Classical Dance and Mei Lan, Zhu Ju, Zhu Ju, and Skills and Appreciation of Flute and Flying National Wind Instruments were offered. These courses not only have professional knowledge explanation and demonstration drills, but also excellent works fragments for appreciation, which are concise and convenient for young people to understand and learn in a short time. ?

Wu Zhinan, a member of the National Expert Committee on the Construction of Public Service System for Culture and Tourism and a researcher at Shanghai Academy of Social Sciences, said: Zhangjiagang Cultural Center moved the traditional point-to-point and face-to-face training courses to the Internet. Its content is pithy, its units are short, and its forms of expression are rich, which conforms to the usage habits and aesthetic needs of people, especially teenagers, under the mobile Internet environment, so that everyone can learn cultural and artistic knowledge quickly and efficiently and enrich their amateur cultural life. At the same time, it effectively solves the problem that the cultural center station has limited literary instructors and insufficient teachers, which can not fully take into account all kinds of in-depth art training. ?

Supply and demand docking, enhance the sense of cultural acquisition

Knead the dough, knead the shape, and quickly knead the round head of the swallow with both hands, so that the swallow can be uniform? Scissors tail? WeChat official account pays attention to Weihai public travel cloud? Qunwenyun classroom? Chen Xiuhua, a resident of Whale Garden Street, Huancui District, Weihai City, finally learned the skills of making flower cakes. Learning to cook pasta with the teacher every day, the days are very fulfilling. ? Chen Xiuhua said.

In 2020, Weihai Public Tourism Cloud will integrate public cultural venues, cultural activities, digital resources and tourism resources in cities, districts, cities, towns and some villages (communities), and provide citizens and tourists with one-stop online services such as information, cultural activities, venue reservation and cultural classes through computers and mobile channels.

? Empowering public cultural services with digitalization, making full use of the convenience of the mobile Internet, and opening up the last mile of public cultural services, the city's cultural tourism resources can be seen at a glance on the public cultural tourism cloud. Cloud? Hand in hand, swim in Weihai. ? Xu, director of Weihai Culture and Tourism Bureau, said.

During the epidemic prevention and control period, Weihai Public Travel Cloud launched a series of online services: Weihai People's Art Museum used the advantages of digital cultural centers to launch more than 400 doors. Cultural massive open online courses? ; Weihai Library has opened two new digital resource libraries. Imagination star e-book blog reading electronic journal database? Resources are open to readers for free; Weihai Museum uses the virtual museum to introduce the appreciation of special collections, basic exhibitions and past temporary exhibitions. The official WeChat account of Weihai Art Museum launched an exhibition of artists' works and appreciation of famous paintings; ? Weihai, Lv Wen? Platform launch? Does the tour guide take you to Weihai for a cloud tour? Live activities, people can enjoy the beautiful scenery without leaving home.

How to visualize and digitally present the level of public cultural services? Wen's reading and maintenance system attracts people's attention, such as the number of participants in various public welfare trainings in cultural centers, the real-time borrowing and returning of books in libraries, platform user analysis, order analysis, etc., which are all transformed into information visualization charts in real time. Dynamic monitoring information query data analysis? The three-level visual display provides an important reference for improving the quality and efficiency of public cultural services, and promotes the digital management level of public cultural services in Weihai.

? With the help of platform data, it is easier for us to find the highlights and shortcomings in our work. Through the data analysis of the number of people who signed up for platform activities and the number of times of watching videos, the cultural center and the local people have formed a good communication mechanism of benign feedback and mutual promotion. According to the needs of the general public, special courses such as appreciation of ancient poetry, Baduanjin and Guqin were offered. At the same time, we have gradually realized the simplification of resources and the enrichment of quality. Government side dishes? With what? People? Fully integrated. ? Jing, curator of Weihai Mass Art Museum, introduced.

Integrating resources to promote the popularization of national art

Show local characteristics? Country night? Show and share? Country night? Behind-the-scenes stories in front of the stage, promoting the beautiful scenery and good things in the countryside at the beginning of this year, and the whole country in 2022? Country night? Demonstration activities were staged in the national public cultural cloud, 3 1 venue, 56 hours? Country night? Relay cloud exhibition? Ring powder? Numerous.

Han Xinchuan from Datong City, Shanxi Province has never been to the seaside, a fishing village in Xixiakou Village, Rongcheng City, Shandong Province? Country night? Attracted him immediately. Han Xinchuan said: The fishing village has a unique flavor. I want to go to the seaside next year! ?

National? Country night? Demonstration activities are an important brand of the national public cultural cloud. Bai Xuehua, director of the National Public Cultural Development Center of the Ministry of Culture and Tourism, said that the National Public Cultural Cloud has been launched one after another? Country night? Let's sing together, square dance, Country network celebrities? 、? A big stage for people? Five national brand activities. Two years? Country night? From this area? Little joy? Upgrade to the whole country? Big party? The total page views reached 65.438+0.4 billion. ? Country network celebrities? The live viewing of the training plan activities exceeded 654.38+0000000.

Bai Baihua said that the public cultural cloud construction project will unite with the provinces to build universal art popularization resources around art activities, art knowledge, art appreciation and art skills, and collect digital resources such as mass cultural activities, mass literary works, art popularization courses, art popularization e-books, art popularization teachers' libraries, and industry information of cultural centers (stations). The types of resource achievements include micro-documentary, short video, audio, massive open online courses, animation and so on. Focus on supporting the provinces to build original digital cultural resources with local characteristics around the themes of art popularization, excellent traditional culture, integration of literature and tourism, and rural revitalization. Encourage all provinces to optimize the stock resources, so that they can better adapt to the mode of mobile Internet communication, conform to the current cultural consumption habits of the masses, and improve service efficiency.

What the masses need and what the service is oriented to. Bai Xuehua said,? Fourteen or five? During the period, the public cultural cloud will be associated with? Watch live broadcast, enjoy activities, learn talents, book venues, read good books and catch up with big episodes? The public cultural cloud service system with six functions as the core will further improve the digital service level of the national art popularization.