Planning scheme for Mid-Autumn Festival activities of property.

In order to ensure that activities can be carried out in an orderly way, it is usually required to make an activity plan in advance, which is a written plan for specific activities to be carried out. How to write an activity plan to play a better role? The following is my carefully organized plan for Mid-Autumn Festival of 202 1 Property. Welcome to share.

Property Mid-Autumn Festival Planning Scheme 1 Mid-Autumn Festival is the second largest traditional festival in China after Spring Festival. On this day, every family has a reunion dinner, moon cakes and the moon, and the atmosphere is full of joy and celebration. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities.

I. Background of the event

On the night of Mid-Autumn Festival, the bright moon is in the sky, the glory is all over the earth, and the owners get together, which not only embodies the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.

Second, the activity preparation

1, activity theme

Mid-Autumn Festival, the new house of reunion-the word "new house" can also be changed to the name of xx community.

2. Purpose of the activity

(1) Based on the well-known traditional Mid-Autumn Festival, the host will recall the happy scene of this Mid-Autumn Festival every year, and the impression is good.

(2) Through this recreational activity, the harmonious communication and cooperation between the property and the owners will be enhanced, leaving a good first impression and maintaining a friendly and harmonious relationship between the two sides.

(3) Enhance the influence and attraction of residential property and establish a good image.

3. Forms of activities

There are various forms of cultural activities with the theme of Mid-Autumn Festival.

4. Active object

Owners living in residential areas, special programs for Mid-Autumn Festival activities.

5. I-word duration

Xx, xx, xx night (up to you).

6. Venue

You can choose a wide venue in the community.

Third, preliminary preparation

1, before the event

(1) Take the initiative to mention this activity to the owner when handing over the house, and warmly invite the owner to participate.

(2) Publicity in the form of posters.

(3) Flyer form (optional).

2. Activity preparation.

The day before (1) 10 activity, publicize the mobilization meeting, determine the theme, mode, entertainment program and process of the activity and send it to every employee, so that employees can know their tasks, and at the same time, clearly tell the owner what highlights and entertainment projects are available to attract the owner to actively participate.

(2) Practice the lines and literary programs in actual combat by preheating, sum up the problems and then use them skillfully and naturally. Set up full-time hosts and conference staff to be responsible for different jobs.

(3) Rehearsal, audio debugging and layout at the event site.

(4) Arrange full-time site layout.

(5) Hold a mobilization meeting the night before the event to summarize the publicity activities and clarify the current division of labor and emergency plans for emergencies.

(6) Gifts used in the activity should be in place 3 days before the activity, and there should be no shortage or shortage of gifts on the day of the activity.

(7) Look for children with artistic expertise in the community and invite them.

(8) Know whether there are newlyweds among the owners, invite them and tell them the rules and arrangements of the activities in advance.

3. Planning preparation

(1) Items required for site layout: banners, balloons, etc. Create a festive atmosphere.

(2) Make gift packages and prepare gifts.

(3) Draw the floor plan of the activity site and practice in advance.

Fourth, the activity design

1. Enjoy the moon and hand out moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the host call his parents or relatives at home and bring his thoughts to relatives and friends far away.

2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell about the previous or most unforgettable Mid-Autumn Festival and share their happiness and fun with you.

3. Interactive games:

(1) Recite poems related to Mid-Autumn Festival. Whoever sings more correctly will get a beautiful little gift.

(2) Sing a song with the word "Moon". Whoever sings well will get a small gift.

4. Mid-Autumn Festival "Best Family" Competition

Pull-and-sing programs can be carried out, that is, singing songs with the word "moon" (or reciting poems or idioms related to the moon), inviting several homeowners to play against each other, winning by singing more, giving gifts, and other participating families also giving small gifts. Each family only needs to send one gift.

5. Arrange talent shows for children in the community. Children's performances are generally programs that the audience is willing to watch.

6, according to legend, the Mid-Autumn Festival night, quiet moonlight, can make women pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out to bathe in the moonlight, hoping to have children early, which is called "depending on the moon". The company can learn from this legend and invite newlyweds to take the stage. I wish you an early birth.

Planning Scheme II of Mid-Autumn Festival Activities of Property In order to seize the favorable opportunity of Mid-Autumn Festival, drive the passenger flow with great promotional activities, expand the popularity and market share of xx, make the peak season sales have a good start, and lay the foundation for completing the annual tasks, the following schemes are formulated.

I. Theme of the event

With the theme of connecting the feelings between developers and owners, owners and owners, and the goal of spiritual civilization construction in prosperity of the community, we will create a happy and peaceful Mid-Autumn Festival community atmosphere and create a brand-new community with the most cultural connotation.

Second, the purpose of the activity

Give back to the owners, give back to the society, and improve the visibility and reputation.

Third, the activity time

Xx+09: 00 pm -2 1: 30 pm.

Fourth, the venue

Lobby, or an open place.

Verb (abbreviation for verb) participant

The total number of owners, leaders of neighborhood committees, police in the jurisdiction, news media reporters and some party members of the company shall be controlled within 500.

Activity of intransitive verbs

Mainly in the form of song and dance and interactive games, several common sense of property management are interspersed between the programs, which will fully mobilize the enthusiasm of owners to participate in activities and play a leading role in promoting the future residential property services.

Finally, draw the host's grand prize in the form of a lottery to end the party.

Seven. Programme of activities and personnel arrangement

1, the number and list of people who have made an appointment to attend the party are invited by phone x months ago, and the leaders of the neighborhood Committee where the community is located are invited to attend, so as to determine the total number of people.

2. Find a suitable meeting place, make a reservation, and determine the background layout and the provision of audio facilities.

3. Hire a professional performance team, determine the performance program, determine the host of the party, and invite the leaders of the competent department.

4. Book moon cakes for party gifts (according to the number of people attending the party).

5. Activity promotion: print the party leaflet (property management tips on the back).

6. Materials to be purchased for activities: drinks, mineral water, prizes, souvenirs, performance props, etc.

7. Personnel arrangement

(1) On-site command of the event: xx.

(2) Specific person in charge of inner-party activities: xx.

(3) Logistics Group (responsible for purchasing goods): Marketing Department is responsible.

(4) Security Group: (Order maintenance at the party site): The property management company is responsible.

(5) Audio venue group: the co-organizer is responsible for setting up the audio stage, and the property department xx is responsible for ensuring normal power supply.

(6) Publicity materials group (responsible for communication with relevant parties and media, taking photos on the spot, filling in the contents of activities, and publishing information on the company's network and community bulletin boards): the marketing department is responsible.

Eight. Matters needing attention in activities

1, the activity staff must obey the deployment of the commander-in-chief to keep the mobile phone communication smooth.

2. The activity staff must strictly abide by the activity arrangement and finish the task on time.

3, publicity work, timely notify the community owners, to ensure that the number of participants reached a certain scale.

4. Ensure that the activities are well prepared.

5. Pay attention to maintaining order at the scene during the activity.

6. Activists must be conscientious.

Interactive program reference:

1, throw balloons

Preparation: Provide 3 small baskets (beautifully packaged small baskets) and 40 balloons.

Rules of the game: Please draw a line to separate six players from three families (mother and son or father and son) in pairs and keep a certain distance. One person is carrying a basket, and the other is throwing a ball. The basket lifter tried to catch the ball from the pitcher, and finally the final outcome was decided by the number of catches. This game mainly examines the cooperation ability of two people to see who finally comes home with a full load.

2. Gong Yu moved mountains

Preparation: one meter bamboo pole

Rules of the game: Please invite three groups of families under the stage to take the stage, and each person will lift the bamboo pole horizontally with one finger, and transport it safely and smoothly from the A end to the B end, with a distance of 5 meters in the middle. The person who comes first wins, and the person who falls behind in the middle quits, which mainly reflects the coordination of the family Qi Xin to complete a task together.

3. Garbage classification:

Props: classified trash cans (5 recyclable, 5 non-recyclable and 5 dangerous trash cans); Plastic garbage bag (15); Three different types of garbage (five copies each).

Rules of the game: First of all, the host introduces the knowledge of garbage classification to the participants of the party.

The host invited five children from five families in the audience to bring the garbage around them, sort it with garbage bags according to the requirements of garbage sorting, and then put it into the corresponding sorting bins. Whoever looks at the classification more accurately and delivers it faster will win the first prize, and the rest of the participating children will receive commemorative prizes.

This program can let the owners learn the knowledge of garbage classification in the activities, improve the environmental awareness of the community, so as to consciously cooperate with the environmental management of the community property in the future.

Plan III of Mid-Autumn Festival Activities of Property Whether this activity can be done well is particularly important for achieving the annual sales target. At the same time, it is necessary to grasp the consumer psychology, increase the flow of people during the Mid-Autumn Festival and National Day, enhance popularity and expand the sales of shopping malls.

First, the family photo contest.

Purpose of the activity: Through this photo contest, show the efforts that xx has been making for the lives of xx people, and take this opportunity to show consumers the beautiful landscape resources created by xx New Town.

Activity theme: Show the theme of family harmony and warm and happy life through photography.

Activity content: Collect family-oriented photography works from the whole city of xx, select the winning works and publish them in the media.

Activity execution:

1. In order to expand the influence of this event and fully mobilize media resources, it is suggested that this event be jointly organized with relevant government departments. The specific method is that the relevant government departments will host this event, with xx as the main sponsor and the real event controller.

2. The activity starts from the Mid-Autumn Festival, and the collection time is one month.

3. Publish the competition information on the major media in xx city, and use the xx landscape belt to provide photography venues for the contestants. It is recommended that the contestants.

4. Professional photographers can be arranged to shoot works showing xx landscape belt to participate in the competition. As a backup, if necessary, they can be arranged to win some awards in order to be published in the media as award-winning works.

5. Rich prizes can inspire more people to participate. The first prize proposal is a 30-inch LCD TV and vip gold card in xx New Town (you can enjoy a 98% discount when buying a house in xx).

Second, Mid-Autumn Festival networking activities.

Activity purpose:

Through the Mid-Autumn Festival, a traditional festival that Chinese people attach great importance to, we will hold a grand gathering with the owners to show xx's excellent after-sales attitude, enhance the social reputation and influence of enterprises, and promote the purchasing determination of potential customers.

Theme: xx Mid-Autumn Festival Association of Owners.

Activities: During the Mid-Autumn Festival, the owners of xx New Town are invited to enjoy the moon and tea in the newly-built landscape area of xx to spend the night together.

Activity execution:

1, the site, mainly xx Square, extends to various components of the landscape belt.

2. Website layout:

(1) The main stage is set in xx Square.

(2) In order to protect the green space, it is suggested to cover the green space with green carpet.

(3) Moon cakes, tea and other drinks and foods are placed around the activity site for the owners to eat.

3. Participants:

Xx owners are all eligible to participate, but considering the capacity of the event site, it is suggested to publish the event information in the media, indicating that the first 65,438+000 registered customers will get the opportunity to participate in the event at a specific time and receive an invitation letter from xx New Town, with a limit of three people per person. Other customers will get a mooncake gift box provided by xx New Town.

4. Live performance. Employees and customers of xx New Town will perform on stage (singing, dancing, etc. ) Consider hiring a live band.

5, an activity, inviting owners to participate in some family-oriented interactive games on the stage.

(1) Parents and children are at the two ends of a long table, separated by a board, so that they can't see each other. Three kinds of food are placed in front of parents, and children eat one of them, and then show their parents the expression of eating this food. Parents can guess what kind of food their children eat.

(2) Some simple activities, such as stepping on balloons, can well render the atmosphere of the scene.

6, prize setting, live interactive games to give prizes to all participants on the stage, there is little difference between winners and winners. It is suggested that the champion prize is dvd and the others are rice cookers.

Third, western buffet dinner.

Objective: This is an activity arranged in the Mid-Autumn Festival live activities, which is mainly used to attract customers to participate in the Mid-Autumn Festival networking activities.

Activity content: prepare western-style fast food for those who come to participate in the activity at the activity site. Let the customers of xx New Town experience the freshness, which can make consumers have a new brand association with xx New Town.

Activity execution:

1. Please ask the chef of xx local western restaurant to serve this activity. We can reach an agreement with them to increase their exposure when promoting this activity, let them serve us for free, or reduce the service fee.

2. The standard of buffet is 50 yuan/person.

Fourth, Mid-Autumn Festival gifts.

Purpose of the activity: to enhance the relationship with customers, improve the reputation of xx New Town in the eyes of customers, and enhance the interpersonal communication effect.

Activity content: each xx customer will be given a box of moon cakes.

Activity execution:

1. We can negotiate with the moon cake factory to provide them with more exposure opportunities in this activity and get their more favorable supply prices.

2, you can also consider linking with the supermarket and giving away supermarket vouchers, which is more affordable, but it is better to send moon cakes.