The Development History of Logo Design

The origin of this symbol can be traced back to ancient totems.

At that time, every clan and tribe chose an animal or natural image that they thought had a special mysterious relationship with themselves as a special symbol (totem) of their clan or tribe.

For example, Nuwa clan takes snakes as totems, Yu Xia's ancestors take yellow bears as totems, and others take the sun, moon and crow as totems.

At first, people carved totems on caves and labor tools where they lived, and later they became national flags and badges as symbols of war and sacrifice.

After the birth of the country, it evolved into a national flag and national emblem.

In ancient production, labor and social life, people constantly created and widely used various signs, such as road signs, village signs, stone tablets, seals and so on. , in order to facilitate contact, mark meaning, distinguish the types, characteristics and ownership of things.

Broadly speaking, these are all signs.

In the tombs of ancient Egypt, vessels with logo patterns were found, mostly the manufacturer's logo and name, which later became patterns.

In ancient Greece, symbols were widely used. Signs dedicated to masons, such as moon cones, grape leaves and similar simple patterns, have been found in ancient buildings in Rome and Pompeii, as well as in Palestine.

China has its own workshops and shops, with signs such as signboards and covers.

There are dark spots on the paper made in the Tang Dynasty.

By the Song Dynasty, the use of trademarks had become quite common.

For example, Jinan Liujia Needle Shop, which specializes in fine needles at that time, printed a rabbit figure and a trademark identifying the white rabbit in front of the door.

The armor worn by European soldiers in the Middle Ages had invisible marks on their skulls to identify their ownership, and aristocratic families also had family emblems.

By this century, public signs and international signs have become popular in the world.

With the rapid development of social economy, politics, science and technology, and culture, highly practical and artistic symbols carefully designed since 2 1 century have been widely used in various fields of society, which has had a great effect and influence on the development and progress of human sociality.

The emergence of a new scientific semiotics is a historical necessity.

With the development of western society in 12 century, a system of trademark design has been formed. Productive trademarks and commercial trademarks have been distinguished and differentiated, and they have different purposes in use.

Some countries have also formulated relevant trademark laws and regulations, which have promoted the wide application of trademarks in trade.

With the prosperity of business, businessmen use proprietary signs to publicize and protect their rights and interests.

At the same time, the style of the logo is also decorative.

In the fifteenth and sixteenth centuries, printed trademarks became the main means of publicity, and the signs were further improved.

During the industrial revolution, industry and commerce in western society developed rapidly and productivity was highly developed. The invention of machinery and electricity declared the end of the original manual manufacturing history. A large number of industrial products are produced by factories and put on the market, and economic prosperity has promoted people's demand.

During this period, the influence of logo design on product promotion is increasing, and trademarks become a symbol of market competition and commodity quality reputation.

Trademark, printing, writing, advertising, photography, etc. It occupies an important position in commercial propaganda and becomes a very important visual propaganda media.

The form and content of logo design are constantly being renovated, new fonts and patterns emerge one after another, logo design is more beautiful and novel, and the commercial design industry has been subdivided. The division of labor among design companies, printing companies, advertising companies and network companies has greatly promoted the progress of logo design and commercial design.

/kloc-in the 20th century, logo design tends to be natural and vivid, absorbing the oriental artistic style.

Morris movement in this period, also known as arts and crafts movement, played a positive role in promoting the progress of commercial design, advocating the combination of functionality and aesthetics, which was very close to the modern design thought in the 20th century.

New design changes have taken place in western countries, such as neo-artistry and decorative arts.

The style of logo design pursues the perfect combination of artistry and commodity.

At the beginning of the 20th century, modernist design was born, which deeply influenced the commercial design thought.

It emphasizes the characteristics of communication, communication and humanization, with simple style and a large number of geometric lines, which embodies the modern aesthetic point of view.

After 1930s, American economic development provided a good development environment for modernist design, and modernist design was widely developed in the United States.

A large number of famous logos and designers have been born, such as UPS United Express, IBM, Coca-Cola, Pepsi-Cola, Minolta Optics, Panasonic and so on.

The history of signs has been accompanied by the development of human commerce, and the true meaning of signs has been gradually improved until the formation of modern and modern industry and commerce.

In the history of ancient civilization in China for thousands of years, the symbol deduces the development history and evolution history of a primitive commercial civilization.

Since humans began to exchange goods, symbolic original seal marks have been produced. At that time, it was mainly to prove the origin and color of goods on the exchange and sell products by stamping.

Many pottery wares in the Warring States period had seals on them.

The origin of seal and logo is synchronous, and seal is the embryonic form of logo, both of which are symbols with logo function.

Many exquisite bronzes in the Han dynasty also found inscriptions marked with the manufacturer's name and family logo.

The bottom of porcelain and lacquerware in the Tang and Song Dynasties are marked with the manufacturer's trade name, quality and anti-counterfeiting marks.

In ancient times, trademarks have been widely used in store advertisements, and their forms are also colorful, such as hanging flags, excuses, signboards and so on. And there is a trademark that combines graphics and text, or an auspicious pattern is added, which means happiness and satisfies consumers' purchasing psychology.

For thousands of years, China's trademark design style has basically maintained its own unique style, with little change.

Until 1840 Opium War, foreign powers opened the door to China, and with the large number of foreign goods entering, the trademark form of China also changed greatly.

After the Opium War, foreign goods flooded into China, and foreign goods were also manufactured and sold by the foreign powers in the concession. In order to protect the interests of foreign powers in China, the foreign powers forced Manchuria to sign the Trademark Charter and set up a trademark registration bureau to register foreign products.

Since then, China has entered the historical era of registered trademarks.

At the beginning of the 20th century, many people engaged in commercial art advertisements appeared in Shanghai, Tianjin, Guangzhou and other cities greatly influenced by foreign economy, and created a number of well-known trademarks such as "Lao Dao" brand cigarettes and "Chutian" brand monosodium glutamate, some of which are still in use today, which witnessed the development history of modern industry and commerce in China.

After the founding of New China, trademarks have also experienced the transformation from planned economy to market economy.

In the era of material scarcity, trademarks only play the role of distinguishing commodity types and management.