What is the press conference?

Question 1: What is a press conference? Press conferences are also expected by the media. In a national media survey, it was found that the most important way for media to obtain news is press conferences, and almost 100% of media listed them as the most frequently attended media event. Since the people and events at the press conference are relatively concentrated and time-sensitive, attending the press conference eliminates the trouble of reserving interviewees and interview time. In addition, press conferences generally provide reporters with certain gifts. , so reporters usually don’t miss these opportunities.

1. Press conference operation skills

Press conference title selection

Press conferences are generally aimed at events that are of great significance to the company and of interest to the media. hold. Each press conference will have a name, and this name will be printed on all forms of presentation of the press conference, including invitations, conference materials, venue decoration, souvenirs, etc. When choosing a title for a press conference, you generally need to pay attention to the following points.

1. Avoid using the words press conference. Our country has strict application and approval procedures for press conferences. For enterprises, there is no need to be so cumbersome, so the name of the press conference is directly defined as "**Information Conference" or "**Media Communication Conference". Can.

2. It is best to state the main content of the press conference in the title of the press conference. For example: "XXX company's 2005 new product release information conference."

3. Usually, the time, place and organizer of the meeting need to be entered. This can appear in a slightly smaller font under the main title of the conference.

4. Sometimes, you can choose a symbolic title for the press conference. At this time, you can generally adopt the method of adding a topic and subtopics. The subtitle explains the content of the press conference, and the theme expresses the main meaning that the company wants to express. For example: Information conference on the acquisition of Qingdao Yatai by Five Star Electric Appliances and the Bright Sky

Time selection of press conference

The time of news release is usually also the time that determines when the news will be broadcast or published.

Because most print media publish news on the second day after obtaining the information, it is advisable to arrange the press conference on the afternoon of Monday, Tuesday, and Wednesday as much as possible, and ensure that the meeting time is on About 1 hour, this can relatively ensure the on-site effect of the press conference and the effect of reporting after the meeting.

The press conference should try not to be held earlier in the morning or in the evening. For the sake of politeness, some organizers hope to have lunch or dinner with reporters after the press conference. This is not advisable. If it is not a long-term experiential press conference where reporters are invited, there is generally no need to make similar arrangements.

Some major event announcements are held in the form of dinner receptions, and reporters will also be invited to attend. However, the content of the news release should be arranged at the initial stage, at least to ensure that the reporter's interview work can be completed relatively early and that the media can publish the report the next day.

In terms of time selection, important political events and social events should also be avoided. The media's large-scale coverage of these events will dilute the communication effect of corporate press conferences.

Location arrangement of the press conference

The venue can be chosen outdoors (the scene of the incident, convenient for photographers to take pictures), or indoors. Depending on the size of the conference, the indoor conference can be arranged directly at the company's office or in a hotel. Hotels have different star ratings. From the perspective of corporate image, five-star or four-star hotels should be selected for important press conferences.

Hotels have different styles and different positionings. When choosing a hotel, you should pay attention to the style of the hotel and the content of the press conference. Also consider the location’s accessibility and ease of finding. Including the distance from major media and important people, is the transportation convenient, and is parking convenient?

When looking for a venue for a press conference, publishers must also consider the following issues:

?How many people can the conference hall accommodate? What is the size of the rostrum? Projection equipment, power supply? Set, chest mic, remote mic? How about related services? Accommodation, alcohol, food, and beverages provided? Is the price reasonable? Is there any wasted space?

?Background layout. The theme background board contains the theme, meeting date, and sometimes the city where the meeting will be held. The color and font should be beautiful and generous. The color can be based on the corporate VI. Will the hotel make arrangements for you?

? Hotel peripheral decoration, such as banners, vertical banners, floating balloons, arched doors, etc. outside the hotel. Whether the hotel allows decoration. Whether the local city appearance authority has any regulations or restrictions, etc.

Placement of seats at press conferences

Arrangement: Press conferences are usually arranged like a rostrum and desks below. Pay attention to determine the personnel on the rostrum. A place card needs to be placed to facilitate reporters to record the name of the spokesperson. The placement principle is "position...>>

Question 2: What is the meaning of press conference? New product launch conference, referred to as press conference. For the business community, holding a new product launch conference is to contact, One of the most important means of coordinating the relationship with customers.

The conventional form of a new product launch conference is that a certain business unit or several relevant business units come forward to invite relevant customers or potential customers together, and hold it at a specific time and location. A meeting to announce a new product.

Question 3: What does the press conference mean? The press conference held when the filming of the movie starts is a kind of ceremony, symbolizing the beginning!

Question 4: What is an online press conference? Online press conferences are one of the main applications of the "Weihou" virtual conference. A successful product launch will try its best to attract the attention and participation of the media, dealers, and partners, but the reality is that it has become increasingly difficult to invite these people to the scene, especially the high-level crowd. The use of "Geng Weihou" online press conference can achieve cross-regional live broadcast. Any audience with an Internet connection can participate, watch and interact with Q&A in real time, as if they are personally there. Therefore, the online press conference is deeply innovative and forward-looking. It is becoming more and more popular in the market sector. Online press conferences are favored by many companies due to their low cost, convenient organization and implementation, and wide coverage.

Question 5: What does a movie press conference mean? The press conference held during the filming is a ceremony, symbolizing the beginning!

Question 6: What does it mean to attend the XXX new album press conference?

Play

Singer: Zhou Hui

Language: Mandarin

Album: Zhou Hui Selections

Promise - Zhou Hui

Words: Yao Ruolong

Music: Chen Xiaoxia

The distant bells echoed in the rain

We held hands under the eaves and listened

Inside the fantasy church That wedding

was held for the two of us

From mud to beautiful scenery all the way

We are used to finding courage in each other's eyes

I will always want to kiss you when I am too tired

Only then can I forget the hardships of love

Question 7: What does a press conference mean? It is a meeting where many reporters gather together

< p> Question 8: What does the app launch conference mean? It is to introduce the functions of the app, let everyone have a quick look, and then download and use it.

Question 9: What are the performance and new product launch conferences? It consists of two parts, namely the performance conference and the new product launch conference. The performance and new product launch conferences referred to by the Orangutan Financing Roadshow Platform are press conferences in the financial industry. The performance conference is to publicly release the previous year or last year to the public. The purpose of the company's performance in the first quarter is to accept social supervision; a new product launch is an act by which a company announces a new product to the public at a specific time and place, with the purpose of promoting the company's new product to the market and creating a negative impact on the company. ?Good feedback from the company.

Question 10: What is the online press conference, and the specific release format and target audience? 50 points generally require live video support.