How to do a good job in the pre-marketing of wedding photo studio (reprint the article of black boy)

This winter is particularly early, and the cold air began to move south in 10. This cold winter is a spring full of business opportunities for the studio industry, because it is the wedding season. Under the pressure of competition, wedding photo studios try their best to get as much share as possible in this big cake of wedding photography. To this end, advertising war, promotion war and price war are on the verge, and the once calm market suddenly enters the "Warring States era" filled with smoke. Any industry, whether it is the photo studio industry or other industries, should gain a competitive advantage based on insight into the real needs of target consumers. 1. Who is the target consumer of wedding photography? Seeing this question, most people may answer without thinking: "newlyweds." Is the answer really like this? When I was engaged in wedding photography, I found an interesting phenomenon: when shooting, the bride kept reminding photographers to take better photos, pose more and take more shapes. On the contrary, the groom often impatiently urges the photographer to finish the shooting work quickly, and even hints in eye contact with the bride: "Leave me alone!" It can be seen that the bride's attention and enthusiasm for taking wedding photos is much higher than that of the groom. What is the most eye-catching in a series of wedding art photos? What is the most ornamental? Who is the focus? There is no doubt that the bride is a well-deserved protagonist on this stage. As for the groom, to be honest, it's just a foil. Without men, women can still take wedding photos. Have you ever seen a man take a wedding photo? Obviously, the groom is far less valued than the bride. Who will pay too much attention to the groom when enjoying wedding photos? For women, marriage is sacred, it is not a simple form, it is the sublimation of love, it contains the promise of love, it contains the happiness of a woman's life. Most people only hold a wedding once in their lives, while women often only have one chance to wear a wedding dress in their lives. The day when she put on the white gauze was also the happiest day for a woman. In order to seize this opportunity, women tirelessly go to various wedding photo studios, choose scenes, try on wedding dresses and try on makeup, and are very busy. Therefore, women who have the greatest right to speak are the real consumers of wedding photography, and as for men, they only have to pay for it. 2. What does the wedding photo studio sell? What does the wedding photo studio sell? Is it exquisite picture books, charming wedding dresses, romantic scenes, beautiful makeup, superb photography skills or something else? Since ancient times, the love of beauty has been a woman's nature, and no woman can have too much beauty. Women spend most of their time and money on clothes, cosmetics, skin care products, hair care and maintenance with only one purpose: to make themselves more beautiful. Wedding photos are a show off. The real inner need for women to take wedding photos is to see a beautified self and a perfect self. At the same time, through the appreciation and praise of others, find reasons to affirm yourself, thus embodying your own value. Therefore, what the wedding photo studio sells is really a woman's beautiful dream! The wedding dress, makeup, photography and other factors are only the technical means and conditions to achieve this goal. 3. What factors affect consumers' decision? Since the real purpose of consumers is to realize their beautiful dreams, when selling to customers, businesses should focus on convincing customers that businesses have the ability to produce high-level artistic photos, rather than blindly demanding how affordable the price is. When consumers choose a wedding photo studio, the first consideration is which one is good, not which one is cheap. As long as it's good, it's worth it even if it's expensive. After all, there is only one time in your life, and you can be worthy of yourself if you choose the right one. If it is for profit, you can go to some small photo studios in the county or township, which is more affordable. Therefore, the technical strength of the photo studio is the primary factor for consumers to consider, and other factors are secondary, so the price can be set within the range that consumers can bear. For the studio industry, only by clarifying the above three issues and taking this as the basis, the tactical strategy is effective. Insight into the real needs of consumers is the first step for enterprises to carry out marketing work, and it is also the top priority before any strategy is formulated and implemented.