Do you need to shoot your own food for the US group takeaway?

If you have the strength, you'd better ask the photographer to take pictures and fine-tune. If you can't, you can only choose the pictures in the platform system library. Of course, customers prefer things that are consistent with pictures and objects. ?

Of course, products can be photographed with their own mobile phones and uploaded to major food platforms. Exquisite product photos are better than those taken by merchants themselves. Of course, these all depend on the business's own intentions.

1, pixel height of picture

The texture (and "clarity") of the picture will directly affect the user's first impression of the freshness and quality of the dishes. In contrast, most of the pictures found on the Internet are blurred after repeated copying and pasting. Instead of this, it is better to take pictures one after another with your mobile phone, giving people a feeling of fresh frying.

2. Be good at using props to create an atmosphere.

Most businesses have no research on photography, and the biggest headache is how to pose for shooting. One of the tricks is to use props, such as tableware.

Try to choose solid color tableware (white is the best), especially when holding colorful dishes, solid color tableware can highlight the delicacy of dishes. The color of the tableware should match the background tone. For example, you can choose wooden tableware for wooden tables. Under normal circumstances, it is not recommended to use black tableware, but if the background desktop is black and the food is light in color (such as rice noodles), it can also be matched.

Props can set off the atmosphere and create a beautiful dining atmosphere. Some online celebrity shops, western food and light food generally work hard on the atmosphere of food pictures, but for merchants who shoot their own dishes, they don't have to deliberately pursue the atmosphere, just keep the background clean. If you want to pursue uniqueness, you can watch food programs, refer to your peers, learn to use props, and enhance the aesthetic feeling of the picture.

3. The pictures of dishes are real.

Authentic dishes will make customers feel the authenticity of the dishes. Don't deliberately increase the quantity or quantity of certain ingredients for the sake of beauty, or change the taste and ingredients in the pictures of dishes to ensure the authenticity of dishes.

Use chopsticks, magazines, mobile phones, pens and other items with uniform specifications as reference objects, so that customers can have a rough estimate of the serving amount. The dishes in the picture should be completely exposed and not cut off, so as not to confuse the customers with the weight of the dishes. Don't change the color of the dishes too much just to look good. You can simply set the scene and render the atmosphere, but don't exaggerate the shape of the dishes. It is best to ensure that the pictures are clear, true and clean.

4. The shooting angle is very important

Different shooting angles bring different shooting effects. When shooting, we should grasp the characteristics of dishes. The characteristics of food are different, and the shooting angle is different.

General shooting angles include 90-degree overhead shooting, three-quarter angle shooting, head-up shooting and 45-degree oblique shooting. Generally speaking, shooting at 45 degrees is the safest and the effect is better. Can shoot the layering and integrity of food, and enhance the intensity in minutes. For take-away, having a good-looking picture of a dish is equivalent to stepping on the door, which can directly attract users to place an order.