Traditional Culture Encyclopedia - Photography and portraiture - How to shoot health industry advertisements?

How to shoot health industry advertisements?

The recommended shooting process of the film and television platform is as follows:

1. Shooting operation

With the update of the machine, there are more operation modes, but at present, the best form is manual adjustment, relying on the photographer's excellent technology and rich experience to control the shooting process. Why can't we use automatic adjustment? Because many photographic effects can't be reflected.

2. Material arrangement

After the shooting is completed, the material should be classified and prepared in duplicate, combined with various adjustment methods to reflect the differentiation. In the later stage of film and television, we should not only cut the video according to the script, but also add special effects and a sense of picture.

Adjust color

First of all, remove the color, only look at the gray map, adjust the correct transition and light and shade levels, and avoid excessive adjustment. Then adjust the color of the erotic block first, which is the part with the most color contrast tendency. For example, the distant color is cool and the nearby color is warm, which is the color design process.