Traditional Culture Encyclopedia - Photography and portraiture - Is it possible for Hanfu to occupy the China market?

Is it possible for Hanfu to occupy the China market?

When the personal image represents the national image, what kind of image can truly represent our contemporary China people? What image do we face the world with? In fact, we have been thinking about this topic. For example, at the 2007 APEC meeting, China and the heads of state attending the meeting all made a collective appearance in "Tang suit"; At the 2008 Beijing Olympic Games, a wonderful opening performance that condensed China's 5,000-year civilization really attracted people's attention. A series of clothes with "Chinese style" or "China elements" introduced by major domestic brands; And the "Hanfu Movement" initiated by the people are all explorations on this long road.

In the impression of ordinary people, China's traditional costumes are mandarin jackets and cheongsam, which were popular in the Qing Dynasty and the Republic of China, and the recently popular tunic suit. At that time, Soong Ching Ling and Song Meiling appeared in various important occasions wearing new cheongsam patterns, leaving an indelible impression on generations. Cheongsam is a beautiful dress that can show the graceful lines of women, so it has always been favored by women in China. Many contemporary China brides will choose to change into a big red cheongsam as a toast dress after changing into a white wedding dress. As for "Hanfu", people feel very strange and usually see it in paintings and film and television dramas. This form of clothing has existed for at least 300 years because it seems to be far apart in time and space; In the change of dynasties, it was gradually forgotten by our people. ...

And "Hanfu" (or "Huafu") is precisely the most representative embodiment and representative of Chinese civilization. Why do you say that? Because a substance represents a certain spiritual thought, the external expression of that substance will certainly profoundly reflect the ideological connotation of that culture. The origin of the formation of Chinese civilization is the "Yin-Yang and Five Elements Theory" which began in Taiyi. Its basic views are as follows: the origin and composition of the world are conceived, developed and changed under the impetus of yin and yang; And five basic substances, wood, fire, earth, gold and water, constitute the necessary elements of the world. These five substances depend on each other and are in constant movement and change. There is a saying in "Yi Zhuan Jie": "The Yellow Emperor Yao Shun hangs down his clothes and governs the world, covering the dry Kun." What do you mean? Although "metaphysics refers to the Tao, metaphysics refers to the device." Form stands on the side of Tao, and abstract truth is reflected in front of people through concrete images, which also confirms the significance of abstract truth. According to China's traditional theory of Yin and Yang, generally speaking, Yang is left and right, and Yang is above Yin. Only when yin and yang are different can there be order and courtesy. Therefore, the collars worn by Hanfu are all right-handed, that is, the collar of the left skirt is pressed on the right collar. Clothes include tops and skirts. Ordinary people wear dark black tops on grand occasions, which reflects the color of the far-reaching night sky and symbolizes the continuous self-improvement of the avenue. And wearing a drunken yellow petticoat to cater to the color of the earth in the summer light, symbolizing the virtue of Kundao. In addition, the generosity of Hanfu means that people should be tolerant and generous, and only with virtue can they carry things. Hanfu is upright, which means that people should be upright and honest.

Today, many people talk about China's long-standing traditional culture, and they already have a strange feeling. Thousands of years of history is too long, and traditions are easily forgotten. And our innovation is behind the world trend. Every year after the fashion conferences of major fashion brands in the world, similar imitation versions will appear in domestic garment factories ... Fashion trends are actually just an interesting game played by a few elites to lead the public.

Let me start with the clothing industry in China.

When people in China talk about the elements of life, they always say "basic necessities of life". Clothing comes first, which shows that China people attach great importance to it. When our people were intoxicated by the fashion shows of world-famous brands, those models with elegant blond hair and blue eyes were shuttling on the runway in different styles of dresses. Have you ever wondered when our brand clothes in China will lead the world fashion trend and become popular? Apart from the numerous signs of "Made in China" on various commodities, why not "design"?

In fact, many people of insight in China have clearly realized: "China clothing industry is changing from passive to accelerated running. Accelerating the breakthrough is long and arduous. He needs a strong driving force and the vision and vision of entrepreneurs to examine the situation. " In the past 20 years, although China's clothing industry has experienced a large-scale development, due to the "shuttle pattern" of China's clothing industry-that is, the processing and production of raw materials and finished products of clothing textiles and the processing and production of surrounding industries and accessories are large; However, the important work links of design and development in the early stage and packaging and retail in the later stage have been ignored! Although this "shuttling pattern" of "big in the middle and small at two ends" has fed many people in China and fattened many people in China in the past 20 years, it has also made China's clothing industry a giant with developed limbs but no brains, while those smart Europeans and Americans have firmly grasped their own core technologies and intellectual property rights. Just using that small trademark to play with the nose of the huge China clothing industry ... Whether you are from China or not, the fact is: today's China has been gnawing at the most difficult bone in the global clothing industry pattern!

The sad fate of the industrial structure determined by the export mode of cheap labor and raw materials is not the most sad. The more terrible thing is yet to come-under the pattern of weak international market and increasingly fierce competition in global garment processing trade, China's garment industry is facing unprecedented challenges! It is reported in the media that some Italian clothing brands have moved their original production lines in China to Turkey and Tunisia, which seems to be just a prelude to the brand's "moving". International luxury brands, which rely on lower raw material prices and labor costs to enjoy high profits, are gradually shifting their eyes from China to some small countries in Southeast Asia, where they will become new garment processing centers. This means that China people can hardly chew the hardest bones! A large number of garment manufacturers engaged in processing are facing bankruptcy, and those China people who are struggling on the edge of food and clothing are facing the fate of unemployment! My compatriots, wake up! Are we just following the trend in China? Instead of independent development and creation? Where are our brains? Where is our soul of china? For a person, a brain without thinking consciousness is terrible; For a nation, if it loses its way of thinking, it will lose its creative power and even its meaning of existence.

China needs its own original brand! China people need to revitalize the national industry!

In fact, there is no real innovation without real inheritance!

Although China people's thoughts, ethics, culture and costumes have been passed down for thousands of years, China people are used to forgetting and being numb to all kinds of pains left by history!

Once upon a time, our ancestors were called Fuxi and Yanhuang. Once upon a time, the son of heaven lived in the center of the East. When he lit the beacon, governors from all over the world came to him. Once upon a time, the temples here were full of ceremony and music, and moderate people longed for harmony and prosperity. Once upon a time, the fame here spread to Liuhe and Bahuang; Once upon a time, it was called "a country with clothes and manners" ... it was once the largest luxury goods manufacturer and exporter in the world! On the Silk Road in Lu Lu, camel bells, flutes and Jie drums composed a piece of friendship, and the fame of Han and Tang Dynasties spread far and wide with silk and porcelain. In the blue sea, too many ancient commercial shipwrecks in China, similar to Nanhai No.1, are silently telling the glory of the Maritime Silk Road! Some people say: we should not always be immersed in the glory of the past; It has also been said: To learn from the past, China people today should not be depressed. Yes, we can't rest on our laurels, let alone feel sorry for ourselves! Recalling and studying history is to see the future of this nation clearly. In this land of China, I have experienced too many ups and downs, and suffered from hunger and easy food. There is also the glory of money and countries coming to Korea. For thousands of years, we fell down and got up again, creating a splendid civilization and leaving a wonderful cultural heritage. As China people and descendants of the Chinese people, who doesn't want their motherland to be rich and strong? As a China person, who doesn't want to have a respected international status? As a citizen of China, who doesn't want to live a comfortable life?

The original intention of Hanfu Movement is: "Chinese rejuvenation, clothes first!" It is expected that when our people are reborn, it will also be the day when the Chinese dragon really takes off! In this thick yellow land, there is a huge and tenacious vitality hidden. Everyone in China actually has a "Chinese dream!"

Chinese rejuvenation, dress first, encourage you. ...