What is the difference between a brand planning company and an advertising company?

Brand planning consultation belongs to the business scope of cultural media companies, so it is suggested to use the business scope of cultural media companies.

Business scope of cultural media company: 1. Consulting planning: provide brand promotion planning, marketing planning, integrated communication planning and execution, advertising planning and activity planning and execution, provide customers with comprehensive market information and profound consumer insight, and help customers formulate scientific and efficient communication strategies. Brand promotion planning includes: brand research, brand analysis, strategic positioning, brand concept manual, brand architecture process, company concept manual, brand flagship image advertisement and brand training. 2. Creative design: 1) Brand LOGO design: enterprise logo and VI system design; 2) Design of all kinds of advertisements and promotional materials, including online advertisements/TV advertisements, newspapers, magazines and print media creativity; Offline/outdoor, light box, pop, poster and other activities design; 3) Web design: website planning and design.

4) Other categories: animation design and Flash production. 3. Advertising agency: integrate media resources to advertise according to the needs of customers. The types of agency advertisements include print, radio, television, internet and outdoor advertisements, and provide follow-up investigation on the advertising effect in the later period. 4. Exhibition activities: We can plan and organize various activities according to customers' needs, including various meetings, parties, performances, ceremonial celebrations, product display, promotion and release, corporate public welfare and sports marketing activities. 5. Film and television planning: provide all kinds of film and television planning consulting services, including large-scale performing arts planning, national entertainment planning and TV column planning, which can be used for film and television communication, star packaging and promotion. In addition, we also provide studio recording, professional dubbing and soundtrack, studio rental, photography and other services, and can produce various corporate promotional films and scenery films.