Traditional Culture Encyclopedia - Photography and portraiture - How are special effects perfectly embedded in corporate propaganda?
How are special effects perfectly embedded in corporate propaganda?
When the rapid development of society affects thousands of households, image communication is also undergoing amazing changes with the rapid development trend. Since the birth of the first film in the world, media people have never stopped innovating. Today, the image media has created one legend after another. It is not surprising that there are some unconventional pictures in the film. The source of all this is film and television special effects. Today, Zhong Shi Mingde will briefly analyze the special effects picture of China Southern Power Grid from this aspect.
Wonderful special effects can often make the plain picture more impactful, so that the audience can not only enjoy the vision, but also leave a deep impression on the film in just a few minutes. Such cool visual effects not only appear in various movies, but also in various promotional videos. In the production of the propaganda film "China Southern Power Grid", the creative technique of film and television special effects was adopted, and the current scenes that are difficult to capture in reality were perfectly expressed with special effects technology, which successfully attracted the audience's attention.
The theme of this promotional film is the image film of China Southern Power Grid, and the production team abandons the traditional production method of corporate image promotional film. Starting from the power grid itself, the invisible current is visualized, and the effect of current is made by light effect, so that the audience can feel the wide spread of the power grid. The first photo is in the dark, and the light of the palm of your hand attracts the attention of the audience.
This kind of lighting effect is a unified shooting scheme planned by the director and photographer in the early stage, which allows the photographer to move the target in the specified direction. In this way, the lighting effect can be perfectly embedded in the post-editing. The choice of the scene is also a night scene, which introduces the distribution of the power grid from point to area, making the original plain picture rich and colorful.
At first, the special effects and picture performance of 1 multipoint gave the audience a preliminary understanding of the distribution of the power grid. Then, the development history of current is described again with special effects lens. Leading to the popularization and application of power grid. Begin to introduce the narration text, and this narration text
The beginning of the film is also introduced with special effects pictures. The picture also changed from the original dark tone to bright tone, and began to use special effects in a small range.
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