Teaching and Research in School of Journalism and Communication, Shanghai Jianqiao University

Since its establishment, the Department of Cultural Communication of Shanghai Jianqiao College has strengthened its cooperation with Shanghai Education TV Station, Nanhui Radio and Television Station (now Pudong Radio and Television Station) and Shanghai Gu Jun Cultural Communication Co., Ltd. to further promote the integration of Industry-University-Research.

Today's era has entered a digital information era in which digital technology is fully utilized, and the radio and television industry is one of the fastest-growing areas of digitalization. In order to face the reality, modernization and future, the news and TV program production major of Shanghai Jianqiao College must keep up with the trend of the times, the national development plan and the actual development needs, purchase the necessary broadcast-level TV equipment (note: broadcast-level TV equipment is divided into broadcast level, professional level, amateur (household) level, followed by advanced, intermediate and low level), strengthen the modernization of TV training rooms, and train students to operate advanced technical equipment.

(A) the content of modern television laboratory construction

The full name of the construction of modern TV laboratory is "Shanghai Private University Teaching Highland Construction Project-Shanghai Jianqiao College Modern TV Laboratory Construction Project", which was applied by Shanghai Jianqiao College, approved by Shanghai Education Commission, and jointly implemented by Shanghai Jianqiao College Journalism Teaching and Research Section and Modern TV Laboratory.

The project of "Construction of Modern TV Training Room" was implemented in two phases from 65438+ in February 2006 to June 2008. The Shanghai Municipal Education Commission allocated funds in two batches, * * * 1 1.5 million; The actual facilities of the school, * * * 800,000; A total of 654.38+0.95 million.

The main equipment purchased in the first phase includes: 1 broadcast IMXDNW standard definition camera, video recorder and Apple nonlinear editing system, 4 professional "small HD" camcorders and their editing systems and some auxiliary equipment. Plus an American rocker arm and pulley track.

The main equipment purchased in the second phase includes: 1 broadcast-grade PDW-F355 HD Blu-ray camera, video recorder and Apple nonlinear editing system, 30 JVC "small HD" cameras, and a number of auxiliary equipment such as amplification equipment, lighting equipment and mixer.

The construction project of "Modern TV Laboratory" has greatly improved the modern scientific and technological content of news communication teaching methods and effectively improved the teaching quality, which is embodied as follows:

(1) Make the newly purchased TV camera, recording and editing equipment match the original equipment, form a series, and play the role of a modern training base: TV program production students are proficient in the operation technology of various grades and types of TV equipment, and journalism students can apply the digital technology of TV to make them competent in related work; Students of other majors can learn about digital TV technology and expand their knowledge.

(2) 1 1 The theory and experiment of related courses are more closely combined, and the teaching quality is further improved. The 1 1 courses are: TV camera, TV interview and writing, nonlinear editing, TV program production, TV music and audio, TV advertising, TV program hosting, documentary production, TV director basis, digital TV production and TV.

(3) Make the work level of radio and television stations in college and campus culture reach a new level, and make the modern TV training room become a brand of "Bridge Building Culture".

(4) High-quality TV products produced by modern TV laboratories can be broadcast directly by domestic TV stations at all levels. At present, students from the Department of Cultural Communication undertake the program "Students DIY for 20 Minutes" twice a month by Shanghai Education TV Station. This goal has been achieved. Up to now, more than 65,438+050 students have used the new equipment, and made TV camera shooting, planning, directing and post-production. 22 programs have been broadcast on Education Satellite TV, 5 TV news programs on Nanhui Satellite TV, and 1 program on Oriental TV Art and Humanities Channel.

(5) Modernize the TV laboratory, promote the cooperation between the Department of Cultural Communication and Shanghai Education TV Station, Nanhui Radio and Television Station and Shanghai Gu Jun Cultural Communication Co., Ltd., and further promote the combination of production, learning and research.

(6) Modern TV laboratory can carry out inter-school cooperation and exchange, and become a platform for training TV trainers, cameramen and TV program producers. At present, our college has successfully applied for training qualification in this field.

(b) Shanghai Jianqiao College's "News Editing Multimedia Laboratory Construction" project

Since the project was established in May 20 10, after 9 months of intense and orderly work, all necessary equipment has been purchased, and young teachers have been debugged and trained. This equipment has been put into teaching experiment class this semester. Whether it is the project schedule or the expected social benefits, the predetermined planned objectives have been fully realized. From February 20 1 1 year, all the equipment entered the normal use stage.

Shanghai Jianqiao College's "Multimedia Laboratory Construction for News Editing" project is the fourth highland construction project of Shanghai Education Commission. Shanghai Jianqiao University is a sub-project of "Construction of Characteristic Major of Journalism Undergraduate".

The project of "Construction of Multimedia Laboratory for News Editing and Editing" is another important project of the experimental center of news communication in our college after the second phase of the project of "Construction of Modern TV Laboratory".

These two projects fully serve the construction goal of journalism: to form a technical training and business practice platform for newspaper news and radio and television news.

The newly-added equipment includes: Founder PC microcomputer 5 1 set, Founder LCD 5 1 set, Founder Fit typesetting software 5 1 set, Founder server 1 set, wireless speakers 1 set, switches 3 sets, tables and chairs 5 1 set. The actual use of funds is 650,000 yuan.

Our goal is to build the news editing multimedia laboratory into a first-class, advanced and practical laboratory in China.

5 1 set of Fangzheng Tengfei typesetting and editing software was purchased to meet the requirements of electronic editing technology and newspaper teaching, reflecting the advanced nature.

It is more practical to add 5 1 computer for a small class of students to operate at the same time.

The multimedia laboratory for news gathering and editing for 5 1 person started in the new semester at the end of 201kloc-0/February. News editing, electronic editing, TV post-editing, digital photography and other courses have been put into use, with an average of more than 0/8 classes per week, which runs normally and has excellent use effect.

Teacher Gao Dong's News Editing is a key course of Shanghai Education Commission. Together with electronic editing, news review, news business practice and other courses, it forms a course group. With advanced equipment, students' exercises and exercises are completely in line with today's newspaper editing work.

Hong's TV Post-editing, Digital Photography and other courses are more vivid with the help of multimedia operation demonstration, and the combination of perceptual knowledge and rational thinking improves the teaching effect.

In addition, the completion of the project will promote inter-school cooperation and exchange and become a platform for academic and technical exchanges related to news dissemination.

From the start of school in late February of 20 1 1 to the end of April, the new equipment has been used by more than 50 students in/kloc-0 for nearly 4,000 class hours (including students' use time at night). The school library covers an area of/kloc-0.09 million square meters, with a total collection of 830,000 books and about 85,000 books related to news dissemination.

In addition, the Shanghai Education Network Library has opened the databases of Wan Fang Data, Long Yuan Periodical Network and China Digital Library for our school, which is convenient for teachers and students to consult materials online.

Opening hours of the library:

Monday to Friday -8: 00 ~ 16: 15, evening and weekend: 21:00; ]

Opening hours of books and periodicals reading room:

Monday to Thursday -8: 00 ~ 22: 00, Friday -8: 00 ~ 16: 15, Saturday -8: 00 ~ 15: 30 and Sunday -8: 00 ~ 22: 00. It is convenient for students to borrow books. Due to the characteristics of private colleges and universities, the school's finance belongs to the centralized management mode of the school, and the items of daily teaching business expenditure are generally included in public colleges and universities (such as: maintenance fees for teaching instruments and equipment; Other units of materials, reagents, processing, inspection, transportation and miscellaneous fees, low-value consumables, equipment use fees; Transportation fees, insurance fees, lecture fees, defense fees and management fees charged by the factory for teachers and engineers of other schools during their teaching practice; Special funds for various expenses in students' extracurricular scientific and technological activities, including material consumption fees, competition fees and teacher guidance fees in scientific and technological production; Department administrative office supplies, printing, materials, photocopying, drawings and other stationery, post and telecommunications, administrative equipment; Purchase and copying of teaching materials, handouts and materials for teachers, teachers' travel expenses, etc. ), most of the funds in the teaching operation are directly spent on the big finance, and the teaching business expenses of various departments are not accounted for separately. In the 2007-2008 school year, the average teaching cost on school birthdays was about 800 yuan.

The school attaches great importance to the improvement of the conditions for running new majors and the reform of course teaching system and practice teaching system. Since the opening of this major in September 2007, it has invested about10.5 million yuan in teaching instruments and equipment, and about10.5 million yuan in teaching reform and curriculum construction (all referring to actual expenditure).