How to be a self-media

How to be self-media is a hot industry in the past two years. Nowadays, many people have learned to make money from the media, but everything is difficult at the beginning, and taking the first step requires direction. Let's talk about how to do it from the media.

How to make self-media 1 1, platform selection

There are really many self-media platforms now, and many novices don't know which platform to start with.

As for me, I divide media platforms into three categories: articles, videos and communities.

1, article class

Today's headlines/today's headlines

Newcomers can do it, the traffic is relatively high, the internal recommendation mechanism is reasonable, and it is recommended by machines, so even if you are a new number without fans, you can get exposure. The income is also good, as long as someone reads your article, you can get income.

Bai jiahao

Backed by Baidu's self-media platform, the content can be displayed on Baidu's page, and the overall income is still relatively high. If you insist on updating every day, your monthly income will not be less!

Tencent content platform

That is, penguin, which we often say, is a little more difficult than the first two, because it has a novice period and needs to be updated for a while to make a profit. After the novice period, ten thousand people read 10-30 yuan.

Dayu Hao

Alibaba's platform, the income is very considerable, you need to constantly update your works, persistence is success!

2, video class

Watermelon video

It's the video section of today's headlines. There will be a lot of traffic and exposure, just like articles with headline numbers, the income will be settled according to the amount of play, and the income will not be less.

Good video

This platform does not require high video quality, and the video edited by novice Xiaobai can also be sent, which is very suitable for novice video editors.

Douyin

I don't need to say more about this. I believe everyone has a certain understanding of Tik Tok. Tik Tok has many active users, so the traffic is also large. There are many ways to realize his money, such as advertising, store shaking and live broadcast.

Iqiyi video number

It is the self-media platform of iQiyi, which is more suitable for making some film clips and film reviews.

3. Community category

Almost know

The Q&A platform for answering high-quality content has a fast growth rate and more opportunities to make money, such as product recommendation and paid columns. Zhihu still pays more attention to knowledge payment.

A simple book

A lot of content can be distributed, you can earn rewards by content, and you can also pay for reading.

Two halves of beans

Suitable for friends with strong literature and literary background, they can write film reviews, book reviews, publish books, or cooperate with movies and directors.

Xiaohongshu

It also contains a lot of content, most of which are note sharing, graphic notes, videos and live broadcasts. You can earn income by putting goods on the shelves, or you can cooperate with commodity brands, which are all ways to earn considerable income.

To sum up:

If you are super white, it is recommended to choose the official WeChat account and fencing as practitioners first, because other platforms have higher requirements for the verticality of the field, so please bring up the basic writing first.

Of course, here I just list a few common platforms. If you don't know them well, you can look at my analysis of mainstream platforms from the media and understand the advantages and disadvantages of each platform, which is more conducive to your choice:

Second, the content positioning

Most people who want to be self-media are trying to grab income, and perhaps a few people are out of love.

But in any case, income is the fundamental driving force for us to persist for a long time.

If you want to make your account profitable for a long time, you should clearly know what kind of account you want to make before you start to do self-media.

Do you want to do emotion or technology, history or entertainment, American literature or photography?

If the positioning of your' account' is still vague, then you can't guarantee whether you can continue to export content in this field, and your account will not last long!

So my advice is, find what you like and are good at!

So what exactly should we do?

Before you become a self-media, you should ask yourself four soul questions:

1. What subject am I interested in?

2. What can I do with my ability?

3. What is my resource allocation? Can my resources help me?

4. Is there a similar video on the market? What happened to them?

Why do you ask these four questions? What do you actually want to do? What can you do? Is it possible that this will catch fire?

If you think these questions clearly, you will be almost familiar with the positioning of the media.

If you still don't know how to position yourself from the media, you can take a look at this answer I wrote earlier. In this answer, I wrote in detail how to position myself as a self-media and how to find a self-media field that I like and am good at!

Third, learn to organize materials.

As a self-media person, we should always pay attention to the material content related to our own positioning. A good memory is better than a bad pen. When you see good material, you must write it down.

For example, if I see a good title, a good sentence and a good topic, I will write it down in my notebook.

Writing an article needs pictures and needs pictures to cover it, so I specially arranged a picture.

Folders, and carefully classified, easy to find and use.

Fourth, the planning of issuing documents.

Make up your mind to do a good job, you can't fish for three days and dry the net for two days, how to determine the frequency of weekly updates.

You treat your account at will, and fans will treat you at will!

My post planning is recorded in a notebook with a pen.

Although the market plan can't keep up with the changes and many plans can't be completed on time, I won't be confused every day if I write these on paper.

Five, learn to deal with pictures

Since the media operation, writing is only the most basic skill. If you want the article to have the finishing touch effect, you still have to master the skills of image processing.

If the illustrations and cover pictures of the official WeChat account are of good quality, it can add a lot to the article.

As for the cover design of WeChat official account, monsters, manuscript designs or maker stickers can be used, but there are few free fonts in these softwares, and many fonts can only be used for commercial purposes after payment.

So I suggest that if you have time, you must learn PS skills by yourself. The future development direction of media cannot be separated from PS.

Sixth, learn to typeset.

Beginners have just started writing articles, and it is easy to ignore typesetting. There is a certain difference between self-media articles and school compositions.

If you are from the media, you don't need to leave two spaces at the beginning of each paragraph, and you should get rid of the shackles of "composition" in the title and content. "Campus writing" is not popular in the media.

After writing an article, you can use your mobile phone to see if the typesetting is comfortable and concise, and then look at other people's typesetting articles and compare them to know where your problems are.

Seven. carry out

Although you read many people's dry goods skills, and then you think you have mastered them, you will always encounter various problems in actual operation.

Since the media operation, we must try it ourselves and be self-disciplined, especially for beginners who have no experience, we must try more and sum up experience.

If you master the skills you should have from the media, it is natural to make money.

Generally speaking, if you want to achieve something in an industry or in the world, it is essential to persist for 10 thousand hours. I hope everyone can find their love and tenacity on this road.

How to do self-media 2 How to do efficient drainage from the media

Deeply discover the potential needs of customers.

When we want to use advertising copy to realize online drainage, we should get to know our customers deeply and explore what they have. Therefore, our articles must meet the needs of users. Only by hitting the core pain points of users and making customers feel that they can learn something can they gain the trust of users and achieve good publicity results.

Reference peers

Personally, I think the new media industry is particularly deep. Many small partners in different fields have just come into contact with the media industry, and most of them don't know how to start. Therefore, in order to let everyone get started faster, there is a simple and easy way to learn from peers.

Get into the topic of this article at once. Why are you doing this?

In fact, the purpose of doing this is to learn the practical experience of new media from peers. Learning from them will help you find a way out quickly, as long as you do the following key points:

First, how can we find better people in the industry?

1. You can find them by recommending the content of their respective media platforms.

2. It can also be found in the recommendation box in the platform.

Second, how can we learn from them?

1, first of all, look at the script.

2. Then it depends on how to choose the dubbing of the work.

3. Look at the title level of the work.

4. What is the core content that peers want to show? What is the function or usage scenario of the product, and which people do you want to reach?

5. Finally, analyze how they lead to realization.

Content uniqueness

Copying with each other from the media is extremely serious. After all, everyone wants a piece of the action. If we want to get out of the predicament, we can only find a breakthrough from the level of significant differentiation, but uniqueness is not difficult to say. In fact, when we really do it, it will be very challenging. But you can try to insert elements, such as: the main direction of the content is stories, trying to integrate into health, self-immorality and so on. And divergent thinking. All these can be done well, and there should be hope of success.

A number of new media platforms work together, and readers can see us no matter which channel.

We don't just operate and manage two media platforms. Personally, I suggest operating dozens of platforms from the media at the same time, so as to maximize the exposure. For example, in the past, videos were only sent to micro-vision. In fact, partners can also send them to more than 30 platforms such as electronics and beauty photography, and all available media platforms are used. But new problems have emerged. Because it is more troublesome to send content to various platforms, we can use Easy Media to send it to various platforms.

Yi Media: The article video is released to the 60+ mainstream platform with one click.

If you want to get twice the result with half the effort, you must have various practical auxiliary tools. When the number of self-media platforms operated by everyone is gradually increasing, although the exposure is increasing, it is very cumbersome to manage, and it is time-consuming and laborious to send articles uniformly every day. On the other hand, a series of maddening problems such as team management appear, which we can easily and happily solve with the help of Easy Media Assistant.

Learn to rub hot spots

What is the most important thing for friends in this business? It must be quantity! If you want to get a large number of broadcasts, you must keep an eye on the current hot spots, and then start making manuscripts through hot spots. This kind of content, due to its own hot attribute, is relatively easy to gain high system recommendation and play, and naturally it is particularly easy to generate 654.38+ million+.

Share pure dry goods

Even if the soft text is promoted, it is necessary to basically ensure that the content shared has certain value. Once there is something wrong with the article, readers will find it is an advertisement or even a report when they click in. At the same time, the media platform will reduce the recommendation of the work, and may even ban it for a short time. Therefore, advertising articles cannot be purely hard and wide. When doing marketing, it is inevitable to share some dry goods. If the content is helpful to users, users will read it carefully, interact well and recommend it more systematically.

Pay attention to the content can not violate the rules.

We all know that the advantages of self-media are obvious, but there are more people fooling around, which leads to stricter requirements for content from the media, but we conclude as follows: Pay attention to the fact that you can't leave content and contact information in the picture, and the advertising platform belongs to others.

Don't post articles that must know how to protect accounts, obscene development, and platform boycott. Some people may say that if this is not allowed, it will not work. What else can I advertise? Refer to rich experience, try to leave only brand names and comments in the content, and guide users to take the initiative to trust you privately, so that the promotion effect will be better.

How to make money from the media 3?

First, platform traffic subsidies and advertising sharing.

At present, all self-media platforms are mainly based on earning traffic. We publish our works on all self-media platforms, whether it is pictures, texts or videos. When a certain number of people see them, there will be a certain amount of reading or playing records. The platform will convert the corresponding traffic subsidy to your account according to the amount of play and reading of your works, which is the platform's traffic subsidy.

There is also an advertising share. Some merchants will find a platform to advertise and pay the corresponding advertising fee to the platform. The platform will distribute these advertisements from media people to our works and stick them at the bottom of our works. When someone clicks on our work, sees the advertisement, or clicks on the content of the advertisement, then the platform will give us the corresponding advertising share, which is also a way for us to earn income.

Second, advertising: renting advertising space to obtain advertising fees.

Well, first of all, you have to have a certain number of fans before any merchants will come to you to advertise. This requires us to implant business advertisements in our own works. The general advertising fee is negotiated with the merchants according to the number of fans. Of course, the more fans, the higher the price!

Third, paid service: providing service income for readers.

At present, the general ways to realize paid services are: community service, training courses, etc., that is, knowledge payment. If you can teach professional skills to others, you can charge a certain fee by providing learning content to fans and readers to realize cash! For example, English learning courses, writing learning courses and so on. As long as your content is of high quality, someone will naturally pay for you!

Fourth, product sales revenue: directly hang your product link on the platform.

That is to say, direct sales of goods, not through the third party to complete the sale of goods, directly linked to our products in their own works. Readers and fans can click on the purchase directly after seeing it, so that they will get the most income, without going through a third party, advertising fees and sharing with merchants.

Verb (abbreviation of verb) fan reward: the reward income of fans for their works.

In recent years, all platforms attach great importance to the originality of authors, and knowledge payment is becoming more and more common. In order to encourage people from the media to export high-quality works, the platform will set up some content payment, and some will set up a reward function at the end of the article! After reading your content, readers and fans can give red envelopes through appreciation, and these benefits can also be obtained!

6. Account transaction income: provide account numbers for those in need.

When we operate an account, we can register accounts on multiple platforms. After we have a certain popularity and fans, we can sell our accounts to some institutions and price them according to the number of fans and the weight of the accounts. This is also a way to achieve!

These six points are the main profit models that I have summarized for doing self-media. It is difficult to make money in the initial stage of general operation. Every big V starts from zero. After getting familiar with the platform, it is relatively easy to achieve with some experience, so don't be discouraged if you can't do it at first. Success depends on persistence!