How to treat "entrepreneurship" correctly?

Classification: Business/Financial Management >> Venture Capital Investment

Problem description:

I want to open a local printing and plate-making studio to undertake printing business. Is it feasible to start a business like this? So what is the first step on the road to entrepreneurship?

Analysis:

Almost every young man doesn't want to be inferior, but dreams of starting his own company, becoming a boss and making big money one day. Of course, there is nothing wrong with this idea. In addition, I also encourage young people to try it themselves. How do you know if you are suitable without trying? However, it is not easy for a self-made person to start a company, become a boss and make a lot of money. Have you made enough psychological and material preparations for this?

Two years ago, I wanted to start my own business and open a commercial photography studio. My uncle used to be a senior sales manager of Philips. He once asked me three questions:

First question: Are you ready to fail?

The second question: Do you know that only by paying first can you have experience?

The third question: Can we learn from the failure and start all over again?

To tell the truth, except for the third question, I have great confidence in myself. The first two questions were completely unexpected-even unexpected.

Young people want to start their own businesses just because of our yearning and desire to make a lot of money. When you have decided to build a portal, you usually choose it when your self-confidence is high. How can you think so much about failure and losing money?

However, my later failure proved that these three questions are exactly the first questions that all people who want to start a business should face and seriously answer.

Because for the first time you start a business, you can almost 100% be sure that you will start this unusual road with failure and loss of money. In other words, people who want to start their own business are doomed to be much harder and more difficult than working for others, especially in the early days of your business, and success is still far away. Moreover, to be a successful boss, you need to have many extraordinary abilities and qualities (this ability and quality has nothing to do with the professional education in the school now, but is often exercised in practice). A high degree of education cannot guarantee your success. Even a hot MBA can only train senior professional managers, but not real bosses. Frankly speaking, the qualities and abilities needed to be a successful boss are complex and multifaceted, and not everyone has them.

This is not to discourage you, but according to statistics, more than 90% of newly established companies will close down in the first year, and 84% of successful companies in the first year will close down within five years. Just like 100, the largest company in the world in the 9th century, by the end of the 20th century, only 16 companies still existed.

So when you see the great wealth and glory of those successful entrepreneurs, you must know that they have gone through and are taking a hard road full of crises and challenges-working for themselves always means working harder than working for others and bearing greater pressure, but it definitely does not mean slacking off and relaxing.

Yin Mingshan, the owner of China motorcycle king chongqing lifan Group, once told me about his entrepreneurial experience. He said: "The spirit of taking risks is the first spirit of entrepreneurs. People who are not adventurous should never become entrepreneurs. Do anything, but don't be an entrepreneur. Even the production of every product is risky. For entrepreneurs, besides the spirit of adventure, there is also a spirit of patience and endurance. Many people say that cold dishes and cold rice can be eaten, but coldness can't stand it. This kind of person is the last person to become an entrepreneur. China people say that only when you suffer can you be a master. Is this correct? That's a lie. Eat a little bitter, suffer a little bitter, but between people, you have to suffer some setbacks if you want to be a master. If you want to be an entrepreneur, you must be prepared to be wronged. "

Mr. Yin summed up the secret of his success as not afraid of failure, the courage to work hard and the spirit of never giving up and making progress.

Even the word that Zhang Chaoyang, a digital hero who is a young entrepreneurial role model and the darling of the times, often hangs on his lips turns out to be "sincere and fearful for survival".

Is there any difference between the inner world of these successful bosses in the real world and the life of "making big money" in your imagination? In fact, many successful professional managers, although working as migrant workers, earn much more money than some unsuccessful small bosses. They don't have to get up early and get greedy for the dark, take on huge responsibilities, have no time to reunite with their families on Sunday rest days, and even enjoy paid holidays.

However, as Carnegie said, anyone who does business independently always has a broad vision and a broad mind. When crises and difficulties come, we always try our best to overcome them; When it is not suitable, we always struggle to make a living. When the economy is bad and the market is too bad, he should avoid failure, and he should strive to survive and not be eliminated by the competition for survival. He should always be careful and have the determination to go forward. He won't waste time, ability and money at will. Therefore, business is really a great educator, which can make people have a keen eye and a substantial ability.

When those entrepreneurs overcome difficulties and obstacles and finally succeed (in fact, only a few entrepreneurs can get what they want), the wealth, glory and respect he/she obtains are naturally unmatched by ordinary people in their lives.

If the above questions are not enough to scare you, and you feel that you are an adventurous, tenacious and hard-working person by nature, then you should firmly walk towards your dream place and see if you can really get there.

For you who are determined to start a business and make a difference, in addition to the first three questions, I have three very practical suggestions and opinions.

Any venture requires a certain amount of capital accumulation and preparation to support you through the initial difficult period of entrepreneurship. Many people who later become bosses first accumulate funds, experience (experience is often bought with money), all kinds of knowledge and customer relationships by working for others, which is a wise choice.

Once you start a business, you must use those precious funds to directly increase sales and income. The most common mistake made by young companies is that they spend a lot of money on furniture, equipment and office rent before making a profit. Once there is a business crisis, such companies often go bankrupt because of lack of funds.

Second, you must always know the market and demand. No matter before or during starting a business, we need to do the most thorough research, understand the market and demand, master the information of competitors' business situation, pricing strategy, sales channels and means, products and so on, so as to formulate and adjust our own business strategy. This can greatly increase your chances of success.

Third, you can't follow others step by step, which means that you will have no chance of success and must be brave in innovation. In the unprecedented fierce market environment, small companies have to rely on continuous innovation to form their own characteristics and competitiveness if they want to avoid being crushed and eaten by big companies. Beyond that, there is no possibility of success.

Finally, I would like to remind you that Chu and Han fought, Liu Bang and Xiang Yu were 7 1, and Liu Bang was defeated. In the seventy-second battle, Liu Bang won a great victory and won the world in one fell swoop.

Are you ready?

Please remember: the choice that suits your ability is the best choice.

9. Let's do it.

I have worked in the marketing department of Sohu for a short time, but I am still grateful for the experience and ideas I learned during my work in Sohu-this will benefit my career for life.

Today, Sohu's corporate culture and philosophy are much broader and richer than a few years ago. However, the core essence of Sohu culture is still this sentence-just do it? Do it right away? It's snowing. At that time, it was Zhang Chaoyang, a young doctor of physics at MIT, who cast this working concept of MIT laboratory into the spirit of Sohu Company and created today's miracle. For the dazzling success of Sohu and Zhang Chaoyang, there is really nothing more direct and important than "just do it".

As Zhang Chaoyang himself said: "No matter what you do, that moment only represents some truth. There are many illusory things in the world, but the real things are not everywhere. Only what really happens is true. Because there are too many virtual shadows in life. " For example, Zhang Chaoyang said that when you want to make a phone call, it's just imagination. It won't really happen, so it doesn't make any sense, even if you pick up the phone. Only when you really made that phone call can it be true.

Yes, only by doing it at once can things really happen and your world really change.

As American Secretary of State Powell thinks, implementation is so important. The effectiveness of the plan depends on the enthusiasm for implementing it. Unless you are prepared to carry out this task wholeheartedly or go into battle, it is meaningless to clearly arrange the task or make a battle plan. Don't go unless you take a road without hesitation.

No matter how perfect the plan is, it is useless (in fact, the plan needs to be adjusted at any time during its implementation), so do it immediately unless you have decided, and don't make any plans or tasks.

Just as the title of the company's top leader is CEO, execution is always absolutely important for success, whether it is for the company or for the individual. This is even an important part of success.

Just like this book, although I have introduced you to many methods that have been practiced and verified, you can't change your destiny and future by this book alone, because if you don't start to do it at once, things will have no real meaning and change, and you just have another fantasy time-only when this book is combined with your execution will you burst into amazing power and your future will be suddenly enlightened.

Don't stop acting because of timidity, the ideal will never come, nor will it come automatically. Even though the action may fail, it will give you valuable experience on the road to success. As Yin Mingshan, the boss of chongqing lifan Group, once said, without knowledge, there is a 50% chance of success, while without knowledge, there is almost no possibility of success.

At the end of this book, there is a very simple and effective four-step formula about success, which is for you dear. What can be done physically has a bright future. Wish you success!

Successful four-step formula

The first step is to get up early and do some exercise. Take time to read some educational, enlightening or inspiring materials. Pay attention to the first hour of your day, it can determine the direction of your day. It is also important to read some good books every day to cheer yourself up before your self-confidence is fully established.

Step two, keep in mind the most important work goal of your day.

The third step is to achieve it with the fastest speed.

The fourth step is to repeat this process the next day to ensure that the goal remains unchanged.

Remember: even if you may fail, the winner will act, act and act again, while the loser will wait and see in hesitation. You have to go through that corner to know where the way out is-just do it!