Planning scheme of Qixi ktv activities

Tanabata activities will be held in many places, so there must be a plan first on the day of the activity. How to plan the activity plan of ktv Tanabata? Below, I have compiled the planning scheme of ktv activities on Tanabata for your reference!

Plan 1 of Qixi ktv Activities

I. Theme of the event

Romantic Tanabata night, rich feelings, romantic Tanabata, rich feelings.

Second, the activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2, through outdoor advertising, LED display, private room computer, etc. Publish activity information to the guests who have recently visited the company;

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. All female guests who visit KTV in August * * can get a rose (welcome party planning book) at the front desk;

5. Come to the store to open a private room and give two chocolates at random.

6. 7.7% discount on all room rates.

Third, the lucky draw:

1. If you spend 77 yuan in the supermarket that night, you can get a lottery ticket, and so on.

2. First prize: a room at Home Inn that night;

Second prize: a bottle of champagne for three people;

Third prize: a box of chocolates for five people;

# From ktv Tanabata activity planning scheme to self-study excellent network /end# IV. Scene layout

1, gate:

(1) Doors and windows: two billboards indicating activity information;

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

4. Rent four wedding Roman columns in the lobby on the first floor. The article ktv Tanabata activity planning scheme comes from/article/wk-78500000813153.html. Please keep this link! . Add white gauze and roses.

2. Lobby on the second floor:

(1) The center of the front desk of the hall is a heart-shaped pattern surrounded by roses;

(2) The walkway is decorated with balloons.

(3) Rose petals are scattered under the glass of the coffee table in the box, and balloons are randomly placed in the box, with several ktv Tanabata activities planning schemes written.

(4) Hanging a heart-shaped pattern under a box chandelier or projection.

Verb (abbreviation for verb) lottery time:

23: 00 p.m. on August 20th.

Sixth, the lucky draw place:

The second planning scheme of Qixi ktv activities

August 20th is a traditional festival in China? Tanabata Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.

In order to create the operating characteristics of KTV and fully embody the operating style of KTV, according to the current operating situation of the company and the changes in Zaozhuang citizens' entertainment market, the following activities are specially planned for the consumer groups of Qixi Valentine's Day.

I. Theme of the event

"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities"

Second, the activity time

5 and 6 August

III. Purpose of the activity

1, through this activity, improve the brand appeal of KTV in Xx catering and entertainment market;

2. The average daily turnover increased by 80%.

(After the activity, the Finance Department will report the activity results to the General Manager. )

Fourthly, the concept of activity.

This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local entertainment places to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to work together. Talking to strangers? By carefully and strictly controlling the procedure of making friends, I believe that a cheerful and fresh lifestyle can be created in the bar (see the sixth part of the planning case, The First Wave of Love Shock).

Verb (abbreviation of verb) activity method

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, DJ station (a KTV DJ can be invited), LED display screen and private room computer.

3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;

5. All female guests who visit KTV on June 5438+06 can get a rose in the bar.

6. When you come to the store and open a private room, you will get two chocolates.

Activity of intransitive verbs

The first wave of love shock: looking for the goddess in your heart? (It is important to consider)

1. campaign slogan: resolutely talk to strangers;

(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

⑤ If both parties are interested, they can communicate with each other through waiters and start dating;

Love strikes the second wave: show off yourself, hot MM call-up order? (This plan includes the lobby and private rooms). Our store will arrange special personnel to observe the female guests present that night. If we find a beautiful young girl, we can inform our subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card, and you can get a designated cocktail in the cocktail bar with the wine card (the choice of this activity is subject to the approval of the store manager).

Love hits the third wave: true confession?

KTV can provide couples who patronize KTV on Tanabata Valentine's Day with the opportunity to express themselves loudly on DJ. And get a bottle of champagne (how can you not touch her/him on a special day? )

Love hits the fourth wave: Romantic passion? (This plan includes the lobby and private rooms)

During the activity, August 15? On June 16, anyone who consumes more than a dozen bottles of beer or more than 300 will get a lottery ticket at 0: 00 on August 16, and so on. Draw on the spot.

First prize: one room in Guo Xue Hotel, one room per night.

Romantic decorations and a bottle of champagne;

Third prize: a box of chocolates for ten people.

(Specific implementation arrangements will be decided separately)

VII. Site Layout

1, gate:

(1) Doors and windows: two billboards indicating activity information;

(20 10 introduction of Valentine's Day activities: KTV invites you and your other half to join the Valentine's Day party of KTV Tanabata, and speak out your love loudly, so that everyone can witness your love together and express your love on the spot with your sweet love. )

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

2. Make ink-jet carving on the marble wall on the second floor of the gate: Love shock wave of the new fashion theme party of KTV on Valentine's Day to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3.hall:

1.DJ Stage: The front panel is decorated with colorful roses and carved with foam. You are my rose. You are my flower? Words;

② Silver reflective characters are engraved on the fence around the hall. Different sizes:

Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;

The girls next door are learning from each other, vying for the golden pot to give birth to him.

Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.

In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.

Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.

There are countless people in the world.

Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?

If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

4. Private room:

(1), put a rose on the table in each room;

② Place an activity plan and detailed rules in each private room.

Eight. Activity arrangement

(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

(2) The Marketing Department shall make and install the advertising rack according to the drawings before 13;

(3) The staff of the Hall Department and the Private Room Department shall cooperate with the artist 13 to do a good job in arranging the yard;

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤. The DJ station in the lobby and the program department will arrange the adjustment of the music route and program during the activity, and report it to 14 general manager's program every day;

⑥. The marketing department should contact the advertising space and Guo Xue Hotel before 13 to make room and catering arrangements;

⑦. The planning department puts in activity advertisements (including outdoor and computer) before 12, and designs various cards;

⑧ All departments of our store made overall arrangements and unified the rehearsal activity process on June 5438+04.

The third part is the planning scheme of Qixi ktv activities.

I. Theme of Valentine's Day activities

"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities" and "Love shock wave to find the goddess in your heart"

Second, the time of Valentine's Day activities

August 9-12

Third, the purpose of Valentine's Day activities

1, through this activity, improve the brand appeal of KTV in Changsha catering and entertainment market;

2. The average daily turnover increased by 80%. (After the activity, the Finance Department will report the activity results to the General Manager. )

Fourth, the concept of Valentine's Day activities.

This Valentine's Day activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local entertainment places to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and fresh excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to work together. Talking to strangers? By carefully and strictly controlling the procedure of making friends, I believe that a cheerful and fresh lifestyle can be created in the bar (see the sixth part of the planning case, The First Wave of Love Shock).

Verb (abbreviation of verb) the method of Valentine's Day activities.

1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;

2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertising, DJ station (one KTVDJ can be invited), LED display screen and private room computer.

3. Carefully arrange the venue for Valentine's Day activities and strive to create a romantic and beautiful holiday atmosphere;

4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;

5. All female guests who come to KTV from 17 to 12 can get a rose at the bar;

6. When you come to the store and open a private room, you will get two chocolates.

The content of the intransitive verb Valentine's Day activities.

The first wave of love shock: looking for the goddess in your heart? (It is important to consider)

1. campaign slogan: resolutely talk to strangers;

(2) The store designs its own dating cards, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;

(3) After the guest finishes the table/room, he will give the guest a friend card to fill in;

4. The guest can observe and then entrust the waiter to send the friend card to his favorite;

⑤ If both parties are interested, they can communicate with each other through waiters and start dating;

Love strikes the second wave: show off yourself, hot MM call-up order? (This plan includes the lobby and private rooms). Our store will arrange special personnel to observe the female guests present that night. If we find a beautiful young girl, we can inform our subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card, and you can get a designated cocktail in the cocktail bar with the wine card (the choice of this activity is subject to the approval of the store manager).

Love hits the third wave: true confession? KTV can provide couples who patronize KTV on Tanabata Valentine's Day with the opportunity to express themselves loudly on DJ. And get a bottle of champagne (how can you not touch her/him on a special day? )

Love hits the fourth wave: Romantic passion? (This scheme includes hall and private room) During the activity, August 9? On June 5438+02, anyone who spends more than a dozen bottles of beer or more than 300 will get a lottery ticket at 0: 00 on August 12, and so on. Draw a lottery ticket on the spot.

Award setting:

First prize: a romantic decoration and a bottle of champagne;

Second prize: a box of chocolates for three people.

Third prize: one gift box for ten kinds of snacks (specific implementation arrangements will be decided separately).

Seventh, Valentine's Day Scene Layout on Tanabata

1, gate:

(1) Doors and windows: two billboards indicating activity information; (20 16 Valentine's Day Activity Raiders: KTV invites you and your partner to join the Valentine's Day party of KTV Tanabata, and speak out your love loudly, so that everyone can witness your love together and express their feelings with your sweet love. )

2 door glass: intimate shape, rose pattern;

③ Gate: decorated with pink balloons.

2. Hall:

① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;

2. Make ink-jet carving on the marble wall on the second floor of the gate: Love shock wave of the new fashion theme party of KTV on Valentine's Day to find the goddess in your heart;

3. Stair handrails are decorated with red roses;

3.hall:

1.DJ Stage: The front panel is decorated with colorful roses and carved with foam. You are my rose. You are my flower? Words;

② Silver reflective characters are engraved on the fence around the hall. Different sizes: Tang poetry 1: the umbrella in front of Qiaoqi building is sunny, and the crescent moon is mixed with two stars; The girls next door are learning from each other, vying for the golden pot to give birth to him. Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world. In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever. Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark. There are countless people who are gentle as water in the world. Ritual is like a dream, forbear to return to Gu Qiao? If the relationship between two people is long-lasting, it is still a matter of time.

The pillars of the hall are decorated with roses and heart-shaped patterns.

4. Private room:

(1), put a rose on the table in each room;

② Place an activity plan and detailed rules in each private room.

Eight, Tanabata Valentine's Day activities.

(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;

(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd;

(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;

(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;

⑤ The DJ station in the lobby and the program department will arrange the adjustment of the music route and program during the activity, and 1 1 will report to the general manager's program;

⑥. The Marketing Department shall contact the advertising space and the hotel before 20th to make room and catering arrangements;

⑦. The planning department put in activity advertisements (including outdoor and computer) before 19, and designed various cards;

⑧ All departments of our store made overall arrangements, and unified the rehearsal activity process on June 5438+0 1 day.

As a popular entertainment place, Ktv lets go of its heart and shouts out its songs. Therefore, this activity plan of ktv Tanabata Valentine's Day is very suitable.

Marketing ideas of China Valentine's Day activities on KTV Tanabata;

Tanabata is a traditional festival in China, called Tanabata? Valentine's Day in China? Fame has become a necessary holiday for lovers and close lovers. As a KTV that pays attention to event marketing every day, Qixi Valentine's Day is definitely an excellent opportunity for KTV stores to promote sales. Do a good job in China Valentine's Day marketing, focusing on stimulating customers' emotions and adopting? Emotional marketing method? , highlighting the characteristics of China. So, how to do a good job in the festival marketing of Tanabata? What are the good marketing ideas?

1. Target people.

Although Tanabata is a symbolic day of love, not all customers will participate in it, so as a manager of store marketing, you must know where your target customers are, what age group they are, generally speaking, the younger generation, so you should have a general understanding and analysis of their characteristics and favorite things.

1. Target consumer groups

Class A consumers: unmarried young people aged 20-25, students under 20. These consumers are the main consumers of Valentine's Day. They are passionate, romantic and fashionable, like fantasy, and can accept new things quickly. They are a fashion class that never tires of innovation and change. The characteristic is that this group's consumption power is not high, but the base is large, so the overall consumption is also very large, and it is the main participant of the activity, and we must never give up.

Class B consumer groups: people over 50 years old, although not as easy to accept new things as young people, have accounted for 5% of the whole consumer groups because of the influence of Valentine's Day atmosphere every year, indicating that their fashion mentality still exists, and they are easy to become? Assimilation? Group, if their children can add fuel to the flames and media advertisements are in place, then this consumer group may become? Blue chip? There is great potential for appreciation, because they hold 80% of the wealth resources of society and have the highest consumption power. However, the characteristics of this consumer group are more traditional, and it takes a process for them to participate in Valentine's Day activities, so consideration is not important.

Class C consumer groups: consumers aged 25-35 (over 35 years old is not considered as a burden group). Some of these groups are in the beginning or rising period of their careers, while others have already succeeded in their careers. Due to the influence of personality, age, preference, income, environment, habits and values, the consumption behavior of this group is the most mature and the consumption habits are the most complicated, which is not conducive to market promotion. However, they are the main force that affects B-type consumer groups, and they also have rich wealth resources, and their spending power is extraordinary. They must never give up.

2. Target consumer group positioning

Focus on promoting Class A and Class C consumer groups, and promote the active participation of Class B consumer groups. Class A consumer groups have the strongest consumption consciousness and the greatest demand, and are the main target markets. Moreover, consumption habits are immature and easily influenced by advertisements, so they are the main targets of advertisements. Although the demand of Class B consumer groups is small, if the consumer behavior is stimulated, the consumption will be large, which is a big market, and its social influence is very beneficial to the brand building of the company. Class C consumers also have higher consumption demand, but their consumption level is much higher than that of Class A consumers. They are a nostalgic group, so they are destined to be easily influenced by A-level consumer groups and follow the footsteps of A-level consumer groups for Valentine's Day. Therefore, it can strongly stimulate the consumption behavior of group A to drive their consumption behavior.

In this way, we can sum up the strategy of activity promotion: mainly aiming at the concept and image of A-class consumer groups, and then mentioning the demand points of B-class and C-class groups.

2. Explain the significance of Qixi theme.

Tanabata is a traditional festival in China, formerly known as Begging for Clevership Festival. Tanabata, which originated in the Han Dynasty, is in the Xijing Miscellanies written by Ge Hong in the Eastern Jin Dynasty? Women in the Han Dynasty often wear seven-hole needles in the building on July 7th. Everybody's here? Record, this is that no matter what kind of planning, there must be a core theme, and different strategies should be adopted to render the theme, so that the whole promotion can be done around a core. As Tanabata, store planners must learn to understand the origin, representative significance and so on of Tanabata.

The earliest record of begging for wisdom that we saw in ancient literature. Tanabata has been dubbed in recent years. Valentine's Day in China? Fame has become a necessary holiday for young men and women in love.

3. Store scene layout, suitable for Qixi atmosphere

China people's personality is relatively subtle, and their hearts are full of affection. Through festivals, they tell each other their feelings, so? Tanabata? It has a sentimental mood. On the basis of the first two steps, we must choose the matching environment layout and background music, which should be romantic, integrated with the theme of Chinese Valentine's Day, and romantic songs convey a kind of love. The environment is not suitable for too much noise, but it should feel like a very leisurely and beautiful dating place.

1. Create a live atmosphere

A. Shop perimeter layout

① Design of Qixi Bridge? Increase the cultural atmosphere of the store.

The large-scale Qixi bridgehead was creatively designed in front of the store, and the cultural customs of the traditional Qixi Bridge City were used to add the humanistic customs and festival uniqueness in the store. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.

② The creative layout of Cowherd and Weaver Girl? Create more publicity topics

Combining with the entrance of Chinese Valentine's Day Queqiao, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the store from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of word-of-mouth publicity of the store.

(3) Antique publicity column? Point out the theme of the activity

Abandon the traditional columns in China, creatively design antique publicity columns according to the marketing theme of Tanabata, and paste them? Crossing Qixi Night; Meet a more beautiful you? The theme slogan of the event plays a role in promoting activities and creating an atmosphere.

2. The hall environment atmosphere layout

① Qixi Lantern Festival

Chinese lanterns are set in the lobby and main aisle of the store, which adds to the humanistic style of the hall.

(2) Modeling and publicity banner layout

According to the marketing theme of Chinese Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Shape layout of photo receiving desk

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4) Modeling layout in partition stage

According to the actual store site, the zoning planning and design, stage creative modeling design and layout are carried out.

⑤ Arrangement of light and shadow art equipment

According to the actual store layout, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

Of course, it is also a good choice to incorporate some other challenging activities to sublimate the theme. It must be good for those young people to fight and sing for love.

4. Design of Tanabata special packaging

Valentine's Day in the west is favored by people with the mutual love of chocolate, flowers, candy and other gifts, and it is popular all over the world with the export of western strong culture. Tanabata in China is the seventh day of the seventh lunar month, which is the harvest season of fruits and vegetables. The red wine set meal, foreign wine set meal and cocktail set meal consisting of delicious food and fresh fruit bowls, with the bright moon, is an excellent opportunity to beg the fairy girls in the sky to give them intelligent hearts and dexterous hands, so that their weaver girls can be skilled, and they can also beg for the marriage of love and marriage.

We should launch a variety of combination packages related to Tanabata, no matter the variety or the package name, we should show and convey an atmosphere of love, so as to better help those timid suitors express their psychological love. The set meal should look beautiful, sound touching and enjoy. There are not only the fashion and romance of Western Valentine's Day, but also the joy of China's harvest and the beautiful yearning for life.

Activity ideas 1

1. Increase the sales of rose bouquets and doll bouquets, and give them away with the Qixi package;

2. Where the supermarket is full of consumption (such as 188 yuan), give a rose, and when the supermarket is full of consumption (such as 288 yuan), give a love candy until a limited amount is given;

Precautions:

1. Fresh flowers;

2. Recycle the flowers left by customers;

Activity creativity 2

1. Purchase roses and flowers in advance, and arrange special personnel to be responsible for packaging;

2. Set up extended card points and sell membership cards, toys, etc.

3. The field staff wear holiday clothes;

4. Live bartending performance and sales;

Precautions:

1. Fresh flowers;

2. Recycle the flowers left by customers;

3. Appropriate DM distribution or hand-held store public WeChat on-site distribution attention and other ideas;

Activity creativity 3

When the supermarket is full of consumption (such as 300 yuan), you can participate in Cupid's Arrow; Stick a pink love balloon on the ceiling; Put the winning note, color ribbon and color film into the pink balloon; Prizes can be won by pricking with the packaged Cupid arrow;

Precautions:

The prizes need to be generous.

Activity creativity 4

Through Tanabata theme activities, we will promote store brands, create hot spots, invigorate the entertainment atmosphere, stimulate consumption, and improve performance and income. In the hall, couples will play interactive games and karaoke competitions. With the horizontal alliance wedding photography, the other party will provide free photos and Valentine's Day attractions layout, and provide photo cards as gifts for customers to stay in. The store will allow the other party's activity display stand and DM sheet to be placed in the store.

Precautions:

1. Do a good job in promoting the event 1-2 weeks in advance;

2. Carry out extensive cooperation with different industries, especially in combination with the characteristics of festivals, collect gifts and sponsorships from different industries, and save the cost of activities.

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