Style decryption of French style

The appearance of French fashion will not be too conspicuous, there is no age limit, and the wearer will not look like a fashion victim. The basic element of Paris fashion is conservatism. Even in France, dressing very middle-class, or being praised as "very middle-class", will make people sincerely happy.

There are countless books about French fashion in the market, whether it is the length of skirt hem, the cutting position of sleeves or the dark pleat design behind a formal jacket, they have all been thoroughly and repeatedly analyzed.

After reading it, the French dress code can be summarized as: dress for your man (not other women), dress like a "middle class" and don't buy anything too fashionable. Many of these brands have been popular for several years. You may know Vanessa Bruno, APC, Zadig &; Most of them are classic-at least compared with the extremely exaggerated women's dresses in Gareth Pugh. However, the fashionable girls we try to emulate-you know, those women with seemingly casual but carefully managed shawl long hair and charming smoking posture-always wear them.

The basic element of Paris fashion is conservatism. Even in France, dressing very middle-class, or being praised as "very middle-class", will make people sincerely happy (the other party will never turn a corner and call you "boring"). Since the credit crisis, the sales of black berets in France have doubled, which shows that fashionable France attaches great importance to the depressed economy.

In addition, although these brands are different in some aspects, their aesthetic standards are the same. According to French, the original words are "biendans sa peau", which literally translates as "matching your skin". French brand clothes will not be too conspicuous in appearance, there is no age limit, and the wearer will not look like a fashion victim. Then why not go to Gap to buy a classic dress? Because, the former's clothing often adds some sexy elements on the basis of classics (which is just in line with men's dressing). This explains why Japanese photographers who work tirelessly around the fashion media are more interested in shooting French fashion editors, because they are the real fashion makers, not the stars.

So, how to explain the resurgence of French fashion today? This has a lot to do with its unique minimalist lines and exquisite modeling. The worst thing about a French woman is that she is described as "overdressed" (indicating that she has no natural fashion taste), or worse, "looks vulgar". But it's almost impossible to look vulgar when you put on a loose coat with elegant colors and a pair of finely tailored pants. "

Val Margulies, one of the founders of Aimé brand in Notting Hill, London, who included APC, IsabelMarant and Les Prairies de Paris within ten years, said: "London style can sometimes look very vulgar. You may see a girl wearing AmericanApparel pink leggings in Hackney, but such a girl will never appear in Paris. French girls prefer to look feminine. "

Equally important, these brands have successfully combined the skills of designers with affordable mid-range prices. What you get is brand-name clothes with approachable prices, which is in line with our current shopping psychology. A brand like isabel marant is most suitable for consumers who are willing to spend 300 pounds, but never willing to spend 1000 pounds on a beautiful dress. These brands capture women's shopping psychology. They want to look different at that moment, but they also want to tailor their clothes properly without exaggeration.

French clothing may not be as colorful and exaggerated as British high street fashion, but those 20-pound tops that can only be worn for one season are gradually losing their appeal. Especially after we have seen the documentary about how garment workers in third world countries work in extremely harsh environment, who will happily buy a pair of 5-pound ballet flats and be complacent?

Not long ago, a colleague asked me if I liked Givency's autumn and winter ready-to-wear show in 2009. I immediately thought of fashionable black tight skirts, well-tailored black trousers and charming leather cases. "If you like them," he said, "you are a woman." It seems that women like Givenchy's clothes, but men are the opposite. "

This shows that many women are dressing up for women these days. "My colleague finally concluded. I think he is talking about the latest design project. Those red and purple booties, sandals, socks and the leather case mentioned above are all fashionable items that combine various styles and design elements. Men don't seem to be obsessed with these multi-element mixtures. Maybe they are too complicated-I mean these new things. It's not easy to figure out how to wear it, let alone wear it.

You see, this is another proof that men and women come from different planets. I remember in a recent interview with alber elbaz, a designer of Langfan, he mentioned that he didn't like women dressing up for other women. Because in his view, it is more like a contest between the same sex than to please each other. He may be right, but the intrigue between the same sex has been deeply rooted in women for thousands of years, so even if we don't queue up to buy a pair of Louis Vuitton hot shoes, it won't change our physical inferiority.

But I know what he means. I have to admit that when we buy a dress or shoes, we sometimes just want to see the envious or jealous eyes of "sisters" (we used to call all the female compatriots around us "sisters" to fight against those so-called "hot girls"). Although this distorted psychology is a bit unkind, we just can't resist it (or just a woman like me who has been tortured by fashion shows for many years and has to take pains to dress up for the press conference every time? )。

In contrast, it is too easy to please men. All you have to do is put on a beautiful skirt and a pair of emotional high heels-not sexy shoes, because men won't become sexy because of it, even if those shoes are humorous and made by a fashionable and cutting-edge designer-they will be happy. Where are the challenges? No wonder many big buyers of custom-made clothes are women who hide their faces in public-they can only feel the charm of fashion together in private.

This is not because men are not careful enough to observe women's clothes and understand them deeply enough, but because they have different horizons. Because men are from Mars, and we are from the fashion planet (before you email me, I want to make it clear that I know that not all women are like this, and some women with strict lives never care about their clothes, except that they email me and tell me that they don't care about fashion).

Men observe the whole-outline, color, whether clothes are too tight, quality (to some extent) and price tag (to some extent). Women observe ... every part of clothes. Of course, we don't need to prepare two completely different wardrobes at the same time to please ourselves and ensure that the one in your life is also happy. For world peace, there is no conflict. Maybe trying to reconcile the two is not a bad thing. The ideal thing is of course to wear clothes that make you happy, but what if you are the kind of person who makes me happy because you are happy? So, to be honest, dress is really a mystery that can never be solved.