What is the prospect of opening a maternal and child store? How big is the profit?

Consumption upgrading and the introduction of new products have driven the sustained and steady growth of the maternal and child industry.

Maternal and child industry is a cross-industry and inter-departmental comprehensive industrial cluster divided from the perspective of population age, and it is a consumer industry system formed to meet the needs of pregnant women and baby users aged 0- 12. Consumption upgrading and the introduction of new products are the main driving forces for the growth of most maternal and child categories. Taking the category of milk powder as an example, the trend of high-end milk powder is very obvious: from 2003 to 2065438+06Q3, the average offline price of infant milk powder maintained a compound annual growth rate of more than 1 1%, and the sales of ultra-high-end and high-end milk powder in the offline market accounted for nearly 50%. Combined with maternal and infant consumption, it required high quality.

On October 20 1 1,110, the two-child policy was fully implemented throughout the country. The single two-child policy was implemented in February of 20 13, and the comprehensive two-child policy was opened at the end of 20 15, corresponding to 20 15.

Statistics and growth of annual birth population and birth rate in China in 2000-20 17.

Data source: public information, compiled by Prospective Industry Research Institute.

Analysis and Forecast of the Market Size of China Maternal and Child Industry in 20 18

According to the statistical data of "Analysis Report on Market Prospect Forecast and Investment Strategic Planning of Maternal and Infant E-commerce Industry" issued by Prospective Industry Research Institute, in 20 12 years, the market scale of maternal and infant industry in China has reached 1.3 trillion yuan. In 20 14, the market scale of China maternal and child industry reached 2 trillion yuan. By the end of 20 17, the market scale of maternal and child industry in China has reached 290 million yuan. It is estimated that in 20 18, the market size of maternal and child industry in China will reach 3.2 trillion yuan. In the future, the overall growth rate of market scale will gradually stabilize. 20 17 The offline channel market for mother and baby accounts for 78%, and the online channel accounts for 22%.

During the period of rapid development from 2065438 to 2008, Taobao, JD.COM, Amazon, etc. successively operated maternal and child channels, and the integrated e-commerce platform became the main way of online shopping for mothers and children. Mergers and acquisitions have become the main tone of the industry, and the concentration of the industry has increased. The new retail mode of online and offline omni-channel operation will become the development trend of head manufacturers, providing all-round comprehensive services for mother and baby users.

Statistics and Prediction of the Market Size of China Maternal and Infant Industry in 2012/2018

Data source: compiled by Prospective Industry Research Institute.

20 18 statistics of online channel market share of maternal and child industry in China.

Data source: compiled by Prospective Industry Research Institute.

It is estimated that in 20 18, the size of maternal and child families in China will reach 286 million, and the maternal and child market has great potential.

In 20 10, the number of maternal and infant families in China reached 236 million, and in 20 12, the number of maternal and infant families in China increased to 257 million. By the end of 20 17, the number of maternal and child families in China was about 282 million. It is estimated that by the end of 20 18, the number of maternal and child families in China will reach 286 million, an increase of 2 1.2% compared with 20 10. With the continuous optimization of family decision-making structure and the rapid expansion of maternal and child families, the maternal and child market has great potential.

20 12-20 18 statistics and growth forecast of maternal and infant family groups in China.

Data source: compiled by Prospective Industry Research Institute.

The "two-child policy" has promoted the rapid development of the maternal and child market by overlapping consumption upgrades, and the main driving force for the development of the maternal and child industry is more inclined to consumption upgrades. Under the "second child" policy, the proportion of two children is increasing, and the consumption power of two-child families in the maternal and child market should not be underestimated. At present, the second child has basically possessed certain economic strength. Due to the upgrading of current consumption habits, consumption concepts and consumption demand, the overall scale of the maternal and child industry is expected to continue to develop well, and the high-end areas of the maternal and child market will continue to expand.

The development status and future trend of online and offline channels for mothers and infants, the leading companies of maternal and infant channels are sought after by domestic and foreign capital, the online traffic dividend fades, the advantages of social interaction and differentiation are strengthened, the chain market is seized offline, the shopping experience is optimized, and the new retail trend of online and offline integration in the future.