Yoji Yamamoto’s personal information and design style

Yohji Yamamoto

Born in Yokohama, Japan in 1943

In 1966, graduated from Keio University Law Department

1966 From 1968 to 1968, he studied fashion design at Bunka Fashion Institute in Tokyo, Japan

In 1968, he won the Zouken Award and received a scholarship to study fashion in Paris

In 1970, he studied fashion design in Paris After returning to China, he has been active in the fashion design world, mainly in Tokyo

Designer Yohji Yamamoto was one of the avant-garde figures who broke into the Paris fashion scene in the 1980s. Together with Issey Miyake and Rei Kawakubo, he combined Western architectural style design with Japanese clothing tradition, making clothing not just a covering for the body but a link between the wearer, the body and the designer's spiritual meaning. .

His journey to stardom:

·In the late 1960s, he started on the road of clothing by helping his mother make clothes. Previously, tailors in Tokyo had a low status. They had to go from house to house and could only go through small doors, carefully tailoring clothes according to popular Western styles. Yamamoto was not such a person. After graduating from law school, he traveled around Europe and stayed in Paris for a while.

·In his early years, Yamamoto was dissatisfied with everything, including secular concepts, petty bourgeois sentiments, and the old rules that regulated Japanese life. "After World War II, many Japanese women had to work outside the home to subsidize their families, but they did not really receive equal treatment as men." In order to make it easier for women to wear clothes at work, Yamamoto began to design loose and comfortable designs for them. Smart and beautiful clothes.

·In 1972, a garment company with its own brand was established.

·In 1976, the first personal press conference was held in Tokyo.

·In 1988, Yohji Yamamoto Design Studio was established in Tokyo.

·In 1988, he opened a fashion store in Paris.

·In 1998, he launched a clothing line based on the French clothing style of the 1950s, to the delight of his admirers.

·In 1999, at the Paris autumn fashion show, Yamamoto asked the bride on the catwalk to take out her shoes, gloves, and bouquet from the zipper pocket of her wedding dress. He also recreated the large hats worn by the female Titanic passengers.

·A new men’s fragrance “Yohji Homme” was recently launched in the United States.

In the late 1960s, Yohji Yamamoto started his career in clothing by helping his mother make clothes. Previously, the status of tailors in Tokyo was low. They had to go from house to house and could only go through small doors, carefully tailoring clothes according to popular Western styles. Yamamoto was not such a person. After graduating from law school, he traveled around Europe and stayed in Paris for a while.

In his early years, Yamamoto was dissatisfied with everything, including secular concepts, petty bourgeois sentiments, and the old rules that regulated Japanese life. "After World War II, many Japanese women had to work outside the home to subsidize their families, but they did not really receive equal treatment as men." In order to make it easier for women to wear clothes at work, Yamamoto began to design loose and comfortable designs for them. Smart and beautiful clothes.

In 1999, at the Paris autumn fashion show, Yamamoto asked the bride on the catwalk to take out her shoes, gloves, and bouquet from the zipper pocket in her wedding dress. He also recreated the large hats worn by the female Titanic passengers.

Yoji Yamamoto once studied fashion design in France, but he was not assimilated by the West. Western dressing concepts often use tight-fitting skirts to reflect women's graceful curves. Yamamoto uses kimonos as the basis and uses methods such as layering, drape, and wrapping to form a dressing concept with a non-fixed structure.

Yamamoto likes to draw inspiration from traditional Japanese clothing and convey fashion concepts through rich combinations of colors and materials. In the West, the human body model is mostly cut from top to bottom. Yamamoto uses two-dimensional straight lines to form an asymmetrical appearance. This unique idea is the essence of Japanese traditional clothing culture, because these The irregular form is not artificial at all, but appears natural and smooth. Asymmetrical collars and hems are common in Yohji Yamamoto's clothing, and the brand's clothing will follow your body movements to show different styles when worn.

Yamamoto did not follow Western fashion trends, but boldly developed the essence of Japanese traditional clothing culture and formed an anti-fashion style. This new dressing concept, which runs counter to the mainstream of the West, has not only gained a firm foothold in the fashion industry, but has also in turn influenced Western designers. The concept of beauty has been expanded, and the beauty of materials and textures has defeated the beauty of decoration that has dominated the fashion industry for many years. Among them, Yamamoto made superb use of linen fabrics and viscose fabrics, creating a unique calming and pleating effect. Being good at using new fabrics is also a common characteristic of many Japanese designers.

The clothes of Yohji Yamamoto brand are mostly black, which follows the style of Japanese culture. Yohji Yamamoto is particularly good at men's clothing. The men's casual clothing of his Y&y brand line is easy to mix and match with a mid-price strategy, which has won great success.

In Yohji Yamamoto's clothing, such words once appeared on the sign, which can express the brand spirit - "What can be more annoying than dressing neatly?"