Illustration Style Research-Nongfu Spring Illustration Analysis 1. Clarify the illustration content and tasks 2. Audience positioning 3. Expression style positioning 4. Expression technique positionin

Illustration Style Research-Nongfu Spring Illustration Analysis 1. Clarify the illustration content and tasks 2. Audience positioning 3. Expression style positioning 4. Expression technique positioning

How to prepare an illustration portfolio, from the initial draft to the finished product

How to prepare a professional illustration portfolio?

1. Determine the theme

When you decide to prepare your portfolio, various ideas may pop up in your mind, but it is impossible for all your ideas to be reflected in the portfolio. Therefore, students need to choose the one they feel most based on what they are best at. Interesting, the core points.

In other words, choose a topic that is as specific as possible rather than something abstract and broad. A theme that is too broad is often not conducive to your next creation, and it will be difficult to control subsequent creations.

2. Preliminary research

Speak with facts and show with data. After determining the theme of the portfolio, students must use various channels to collect data. You can go to college You can check the official website or refer to books. It is necessary for qualified students to ask their seniors. However, it should be noted that while collecting a large amount of inspiration materials and divergent thinking, it is also necessary to conduct research on the information collected. Methodical integration.

3. Inspiration transformation

Illustrations cover a very wide range. In the process of creation, they will involve the use of various elements. In the first two steps, it has been roughly determined The direction of a good portfolio, in this step, requires the transformation of inspiration, the refining of important elements, and the specific elaboration of the storyline content based on the previously determined themes, and every part must be as detailed as possible. Refinement. During this process, you should also constantly refer to the information collected in the previous stage.

Draw more sketches and take photos. Pay more attention to some websites, such as domestic art bloggers, foreign websites such as viemo, nowness, and many fashion-related ones.

4. Drawing sketches

Drawing sketches will lay an important foundation for creating a satisfactory final draft, and is extremely critical in the creative process. The composition, tone, style, elements and relationship between elements of the work will be basically finalized in this step.

5. Final draft creation

With the previous sketch as a blueprint, this part of the creation is relatively easy. This part just needs to be done with planning and care. After organizing the picture according to the sketched draft, pay attention to the steps during the drawing process. First determine the position and area of ????blank and color, then tile the color, and then depict the details.

6. Final layout

After all projects are completed, Tongxumen needs to layout the portfolio. Some students like to layout after finishing a project, and some It is to wait for all projects to be completed before typesetting, but no matter which typesetting method, the ultimate goal is to make the work perfectly presented, but in the process of typesetting, you must grasp the theme, style, and logic of the entire portfolio. Penetration and unity in typesetting. Analysis of Nongfu Spring Illustrations 1. Clarify illustration content and tasks 2. Audience positioning 3. Expression style positioning 4. Expression technique positioning

Since Nongfu’s cross-border hot sale of “17.5° Orange” last year, the industry has exclaimed: Nongfu Spring also Sell ??fruit with feelings. At the beginning of this year, Nongfu Spring has played a new trick in its traditional strong category of bottled water - three high-end new products, both in terms of packaging design and concept, all of them are full of style and impressive.

Nongfu Spring’s new product packaging received a lot of praise in our dealer survey, and the three products also have their own characteristics.

One of the new products: Nongfu Spring glass bottle high-end mineral water

High-end water is a concept that has been hotly speculated in recent years. Usually, the market will define high-end water by whether it is high-priced. Nongfu Spring I completely disagree with the method of differentiation based on price.

At the meeting, Zhong proposed three major characteristics of high-end water: scarce natural water sources, natural and balanced mineral element content, and the ability to reflect profound natural or humanistic cultural connotations.

In Nongfu Spring’s view, the first two points are given by nature, while the third point requires human efforts. In order to make the product full of beauty and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and after 58 drafts, the packaging design was finally selected.

In fact, as early as June 2012, Nongfu Spring had received the design draft that it liked, but due to the bottle making and printing processes at the time, it was difficult to fully realize it. Nongfu Spring was unwilling to lower its requirements, so it looked for a new design company. But after two years of comparison, I finally felt it was a pity to abandon the original plan, so I returned.

There are 8 styles of packaging for this product. The main pattern on the bottle chooses species unique to Changbai Mountain, such as Siberian tiger, Chinese merganser, and red pine. The pattern has words such as "Changbai Mountain" written on the side. There are 58 known species of nationally protected animals, and the Siberian tiger is a national first-level protected animal." Text descriptions such as "The Siberian tiger is a national first-level protected animal" reveal a strong sense of ecological and humanistic care.

New product two: Nongfu Spring natural drinking water (suitable for infants and young children)

In recent years, more and more baby aquatic products have been sold abroad, and they have become a must-have product for scientific baby care. , Nongfu Spring’s press conference also focused on introducing its latest research and development of baby water. Before this, there were no bottled water products specifically designed for infants and young children to drink directly and prepare formula food in China.

Different from general drinking water, baby water has stricter requirements on mineral element content and microbial control. Generally, drinking water with high mineral content or no mineral content is not suitable for infants and young children. In addition, baby water also has commercial sterility requirements, and all previous domestic bottled waters have not included this as an indicator.

The above is all nonsense, so I won’t describe it much. Just look at the picture. It is said that this is the world’s top sterile production packaging!

New product three: Nongfu Spring Student Mineral Water

Twenty years ago, Nongfu Spring launched sports cover packaging, which was warmly welcomed by children. The slogan "Don't make such sounds during class" is impressive.

In order to commemorate this childlike product 20 years ago, Nongfu Spring has launched an upgraded version of the sports cap: student natural mineral water.

In order to provide teenagers with a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve inside the bottle cap, which will only open under pressure. When the lid is open, water will not flow out by ordinary turning over or inverting, making it very suitable for children to use.

In addition, Nongfu Spring also invited a famous British illustrator to draw a set of highly imaginative labels, representing the four seasons of spring, summer, autumn and winter in Changbai Mountain. The entire design is full of childlike innocence, like a child The imaginary natural world of Changbai Mountain. Illustration school?

1. What are the good schools for illustration majors in Europe?

Unlike the United States, which has a strong commercial atmosphere, the British illustration style is relatively calm, has a profound historical accumulation, and has also cultivated many styles. A unique illustrator. While teaching adapts to the development of the times, it still adheres to the classic traditional teaching philosophy, proceeds step by step, explores the personality of each student, and gives each student sufficient space for development.

School recommendation:

Lunyi-Camberwell College of Art

Camberwell Appreciation is strong

Have a distinctive personality< /p>

, and students who can

use narrative methods to create original images

. Camberwell College of Art does not limit illustration to a specific field, but encourages students to try and challenge themselves in the fields of business, society, politics, and culture. Cultivate students' visual thinking, research skills, and narrative abilities. Focus on maintaining and enhancing the core values ??of professional practice.

The University of Edinburgh

The University of Edinburgh defines illustration as

the composition of form, color, line, content, and pictorial space

. Through various visual forms, it reflects the changing characteristics of contemporary art, design, and publishing industries. The Illustration major at the University of Edinburgh has its own teaching methods, advocating observation and perception first, and then creative expression. Relying on different themes, students are guided to transform what they observe into creative inspiration from their own perspective. At the same time, the University of Edinburgh also believes that knowledge accumulation and aesthetic sensitivity are the triggers for illustration creation, and various modern graphic design techniques are only ways to assist the expression of inspiration.

Nottingham Trent University

Nottingham Trent University

Encourage students to find professional creative fields that suit them

, such as printing , digital media design, production, distribution, etc. At the same time, Nottingham Trent University hopes to train students to become excellent narrators

2. Which domestic school is better for postgraduate entrance examinations for illustration majors

If you want to take postgraduate entrance examinations, I I suggest you go to schools like Gome, Central America, Beijing University of Science and Technology, and Beijing Film and Television Schools. After all, the majors in these schools are relatively systematic and comprehensive. They are highly targeted and have a higher vision, which will be helpful to you in the future. I will graduate next year. I am also preparing to take the exam, but I regret that my culture is too weak. I wish you success

3. What are the recommended schools for studying illustration in the UK?

Recommendations for studying illustration in the UK Institutions and application requirements:

1. The University of Edinburgh (The University of Edinburgh)

MA/MFA Illustration

Admission requirements: GPA80, IELTS total score 6.5, individual items No less than 6.0 points.

2. University of the Arts London

MAIllustrationandVisualMediaIllustration and Visual Media

Admission requirements: GPA80, IELTS total score 6.5, no individual component lower than 6.0 point.

3. Glasgow School of Art

MRes Graphics Illustration Photography, illustration and photography

Admission requirements: GPA75, IELTS total score 6.0, no individual score lower than 5.5 points.

4. Falmouth University

MAIllustration: AuthorialPractice Illustration: Writing Practice

Admission requirements: GPA75, IELTS total score 6.0, individual items No less than 5.5 points.

5. Nottingham Trent University

MAIllustration

Admission requirements: GPA75, IELTS total score 6.5, no individual score less than 5.5 .

6. Sheffield Hallam University

MADesign (Illustration) Design (Illustration)

Admission requirements: GPA75, IELTS total score 6.0 , no single item less than 5.5 points.

4. I want to be an illustrator, which university should I go to?

Almost all art schools have design majors, including graphic design, packaging design, and display design. Like what, Central Academy of Fine Arts, Sichuan Fine Arts Institute, etc.

Students in the Oil Painting Department, Chinese Painting Department, and Color Art Department can also go in this direction after graduation.

You can also study at other schools as long as they are not focused on a single subject. The author can first determine which city you want to be in, which score line, and then choose which university to attend.

5. Which universities in China have illustration majors?

Illustration is not an independent major. You can learn relevant knowledge in general art schools, such as the Central Academy of Fine Arts and the China Academy of Art. , Lu Xun Academy of Fine Arts, etc.

Also, if you don’t go to college, you can also learn illustration. There is a school called Yoshiro that is very famous in the industry.

6.Which university's illustration department is easier to take the exam?

The illustration major in the school has not yet been opened, because the particularity of the illustration course is limited there. For example, in current universities, everyone As we all know, there is a great deal of derailment between the knowledge we learn and society, and illustration work requires practice and professionalism. It is impossible to say that the illustration major is set up to cultivate interests without being in line with society.

The illustrations we usually draw may be more about our own preferences and hobbies. There is a big gap between this and real illustration work, because the needs of the work require the author to draw the requirements of the client. and ideas, rather than what you like, so this requires the teacher to have on-the-job illustration work experience. Simply going to college to take the postgraduate entrance examination and staying in school to become a teacher after the postgraduate entrance examination is impossible to teach anything. It is nothing more than some paintings. It’s just a method, and this is the biggest limitation.

Illustration is an emerging industry that is attracting the attention of many people. There are also many schools that want to open illustration majors. However, the market of illustration in China is different from that in foreign countries. The demand for illustration talents in China is the greatest. In terms of publications and textbooks, there are many illustrations, and work in this area is also quite popular. There are many styles of illustration abroad, and the industry is also very mature. However, in China, illustration is in its infancy. If it is really If you like illustration and want to learn and engage in this industry, you can go to some professional illustration training institutions to study, and the effect will be much better.

Illustrator Digital Art Center specializes in training illustrators and game original painters. It is the best-known and oldest training institution in Wuhan. If you want to know more about illustrations, you can go online—Illustrator

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I hope my answer will be helpful to you

7. What are the schools with illustration majors at home and abroad?

Recommended overseas schools for illustration majors

< p>1.Maryland Institute of Art

Students studying illustration at Maryland Institute College of Art. Students will learn how to create, enable students to have a dynamic understanding of the field of illustration, and encourage students to lead the future of illustration art. The major emphasizes students' unique artistic perspective and understanding of illustration. All faculty in the Illustration Department are professionals who share their successful experiences in class. They also appear at all Illustration majors, comics symposiums and art festivals. In addition, some well-known guest speakers will discuss their work and provide critiques of student work.

2. Savannah College of Art and Design

The illustration major at Savannah College of Art and Design is very famous and has two directions: illustration and illustration design. The first one is biased toward the traditional illustration major, focusing on students' artistic expression, while the second direction is a comprehensive major, mainly cultivating illustration students with design capabilities. SCAD's graduate illustration major also equips students with corresponding studios. By producing projects in such a professional environment, students gradually learn how to establish personal creative styles and techniques through their own unique perspectives, and then gain a comprehensive understanding of the design industry. Orientation understanding.

Recommended schools for studying in the UK majoring in illustration

1. Most of the teachers at the School of Art at the University of Brighton are very famous artists and architects. The school also has partnerships with Japan's Nagoya Conservatory of Music and Arts, South Korea's Institute of Design Studies and some universities in the UK and France have good cooperative relationships.

The school’s MA Sequential Design & Illustration program has a 20-year history. Students need to complete their respective works independently after undergoing tutor guidance, seminars, group assignments, speech assignments, etc. .

This course requires applicants to have relevant professional background, an average score of about 75, and need to provide works and a 600-word proposal, IELTS 6.5, and writing 6.0. Some applicants are required to attend an interview.

2. The illustration course at the University of Edinburgh (University of Edinburgh) was taught by the Edinburgh College of Art starting in 2008. As Europe's top art academy, Edinburgh College of Art teaches the most cutting-edge design concepts. This course targets employment fields such as advertising, web design, publishing, and media.

Study here. In addition to the complete learning facilities, you can learn and communicate with painters and designers in the field, and you can also participate in domestic and foreign competitions. In short, it is very attractive to study such a creative major in such a challenging and supportive atmosphere.

This course requires applicants to have relevant professional background and an average score of above 80 points. An IELTS score of 7, with no individual component lower than 6.5, and a more important point is the portfolio.

3. The School of Art and Design at Nottingham Trent University is one of the oldest art and design schools in the UK. It is as famous as Central Saint Martins and has the top art and design center and work in the UK. room, and the college is also an important gathering place for artists and fashion designers.

This course mainly trains students to expand and understand the relationship between contemporary society and design through a series of study plans, research or work creation, and apply this to their own independent design works.

Applicants for this course require relevant professional background or relevant work experience, and the average undergraduate score is above 75. IELTS score of 6.5, with no individual component lower than 5.5. Likewise, a beautiful portfolio is also needed.