Summary of Guangzhou Auto Show: Independent brand cars are improving

Preface

At this 2020 Guangzhou Auto Show, the big nostrils of the BMW 5 Series, the extremely cool GTR50, and the long-legged car model with only breasts visible when viewed from the side are all absent. The biggest attraction, the protagonist of this auto show, I personally think is each independent brand.

The history of the development of global vehicles lasts approximately 150 years. Even counting from 1886, when the first car came out, it is still more than 130 years ago. In the first 102 years of more than 130 years, to put it mildly, nothing had anything to do with China. "Car Owner's Guide" fans_The average history lesson means that everyone knows the actual reasons, so I won't go into details.

Similarly, in the 1990s, Chinese vehicles had just begun to develop. So far, it has only been about thirty years, but the independent brands I saw at the 2021 Guangzhou Auto Show not only Silk handles well with joint ventures, and even has a tendency to catch up. Therefore, at this Guangzhou Auto Show, I spent most of my time walking in circles at the booths of independent brands.

In the 2.1 exhibition hall, there is a "Chinese Car Hall of Honor" booth. I don't know if everyone has noticed it, because most people's eyes are probably focused on the Hongqi sedan on the booth. H9 is attractive and attractive. When I chatted with the pretty girl at the front desk, she told me that the China Hall of Honor has actually been around for a long time and that the Guangzhou Auto Show is the 15th.

At this "China Car Hall of Honor Award Ceremony", the winning models include BYD Han DM, Beijing Changan UNI-T, Chery Tiggo 8PLUS, Fengguang 580, BEIJING-X7, Roewe Automobile iMAX8, Guangzhou Toyota Aion V, Cyrus SF5, Wuling Capgemini, Lynk & Co 05, NIO EC6, and Hongqi Sedan H9.

Frankly speaking, it is very unclear what the various awards actually refer to. The reason for the award is not that all models are worthy of it. Some of them are too exaggerated and very practical for consumers. The value also cannot show whether the company really has this overall strength and needs to be improved.

The products that can truly reflect the overall strength of each independent automobile company, and are recognized by customers, are actually on their own booths.

At Trumpchi’s booth, there is an EMPOW55 concept sports car, which is the first model of Trumpchi’s new GPMA architecture. Let’s not look at anything else for now. If Trumpchi EMPOW55 keeps this design intact or makes slight changes for mass production, its sales volume will definitely be no worse than Lynk & Co 03. Taking this article as evidence, the result is not true. You go and hit me.

The outline of the entire car adopts a coupe-style design, with appropriate proportions of each part, and the wind resistance of the exterior design is only 0.26. It is understood that the car is 46mm shorter than other models in the Trumpchi class, the front overhang is reduced by 32mm, and the wheelbase ratio reaches 58.1%. Simply put, it is closer to the specifications of a super sports car.

The multi-sided exhaust pipes at the back indicate that this new car has extraordinary characteristics. The front face, brake discs, and wheels all use some blue elements. Does it indicate that this car What about the gasoline-electric hybrid system?

Looking at this new platform again, the beautiful sales lady introduced to me that this GPMA platform is designed based on consumer experience and can cater to every regional market. _'s requirements, it seems that this service platform may be a key fulcrum for Guangzhou Toyota's economic globalization.

Paired with the GPMA platform is Guangzhou Automobile Group’s Momentum power product series, which include 1.5L/2.0L engines, 8AT and WDCT transmissions, and a set of DHE hybrid engines. A power plant composed of DHT hybrid transmissions.

Since Lynk & Co was mentioned above, let’s talk about Lynk & Co at this Guangzhou Auto Show. Like the first three auto shows in 2021, Lynk & Co's booth was wrapped airtight, and a beautiful DJ girl stood on the roof to comfort herself.

This time, Lynk & Co has produced the latest Lynk & Co 01 and 01 new energy technologies, as well as its ZEROCncoept concept sports car, which may be Lynk & Co's first pure electric vehicle model. When taking photos of this concept sports car, two older brothers who looked very old kept saying "monkey body, monkey body". It was not only young people who came to see Lynk & Co's performance captured.

The Lynk & Co booth also has a small second-floor display area, which displays Lynk & Co's WTCR sports car. Lynk & Co is the first Chinese automobile company to participate in WTCR, and it won the championship as soon as it participated, or two consecutive championships in 19 and 20 years.

Some keyboard warriors may say that this is all the contribution of Volvo technology and the German Cyan Racing team’s racing drivers, and has nothing to do with Lynk & Co. and good intentions. This is not true. Motorsport is not racing. The competition between drivers and racing drivers is not a competition between cars and cars. It is a competition between all big teams. Racing drivers and cars are just part of the team.

Looking at it from another perspective, Red Bull Beverage has been participating in F1 competitions. How can it sell car engines when it sells drinks? Not by Lamborghini.

Lamborghini has its own F1 transport team, so why should it give others engines to use on itself? This is because one engine cannot determine the outcome of the competition. To win, a whole team must work together.

Therefore, the Lynk & Co Transportation Team can stand on the podium of international events such as WTCR, and can make the five-star red flag wave in international events. The Lynk & Co Transportation Team is amazing. The Lynk & Co Transportation Team is amazing. It reflects What is important is that independent brands have overall strength.

You can still feel the overall strength of independent brands in the 1.2 exhibition hall. In this showroom, there is no shortage of luxury car brands such as Rolls-Royce, Bentley, Aston Martin, Ferrari, and Tesla Motors. However, it can be said that all such brands have been snatched away by Gaohe HiPhiX.

This car is currently the most luxurious pure electric coupe. Its lights can be used as projectors, its doors can dance, and it has a super-large front-seat gaming and entertainment screen. Its bells and whistles are no less useful than Tesla cars. . The materials used are also very strong, including a Rolls-Royce-like Oswei material ceiling, high-grade cowhide interior, British Treasure speakers, 128-color interior ambient lights, and customized aromatherapy. It is very effective to sell for 700,000 yuan.

And this is not the most powerful part. The most powerful thing is that this new car can continue to improve its performance and experience by upgrading its software to ensure its strength. There is no need to worry about electronic devices like mobile phones. They need to be eliminated after only three to five years of life.

Hard power ensures more application experience. To impress customers to buy your products, you must also have the innovative ability to promote, plan and sell. How do they understand it? Just look at the name marketing and promotion of the Great Wall. There are cats and dogs, as well as first love and tanks and artillery. At first glance, it seems to be unsound, but in fact, the recognition it has received is not low at all, which is already half the battle.

In addition, the physical strength of these cars is also timely. Everything customers need such as styling, configuration, and interior space can be provided, and the other half of success has already been obtained. Once the marketing channel is opened, order information will naturally come in a steady stream.

In addition to the several models mentioned in the article, there are also Roewe iMAX8, Tank 300, Changan UNI-K, and R-Aura. These models are also very exciting. According to this Guangzhou Auto Show, you can It is obvious that independent brand vehicles are developing steadily. In comparison, joint ventures have become a bit weak. Liangda and our booths have obviously shrunk, and there is no significant innovation in models.

Currently, the automobile manufacturing industry is facing energy changes. The advantages of the first hundred years of joint ventures will soon be exhausted. This is both an opportunity and a challenge for independent brands. If possible, By seizing this opportunity and defeating all challenges, Chinese vehicles will surely gain a dominant position in the industry and sales market.

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