What are the prospects for people in Chengdu to operate new media?

18 has been developing in Chengdu for three years. Let me talk about the salary and development prospects of Chengdu new media.

Demand is greater than supply, and these four words can cover the supply relationship of new media occupations in Chengdu at present. Why do you say that? Let me talk about why from three aspects: recruitment, salary and subsequent promotion.

I went through three companies before and after I started operating. The first company is engaged in agency operation and local registration, and the second company and my current company belong to the teaching and training industry. No matter which company's operating department, my first impression is that there is a large turnover of personnel, and people who are satisfied can never be recruited.

I. Recruitment

Judging from my recruitment experience in three companies, I have summed up one sentence: lack of personnel and lack of compound operation talents.

What is a compound talent? For the operation, you need to know more.

Boss, Hunting, Hook, these three recruitment apps are the most popular software in the new media profession at present, and there are many related recruitment, but this does not mean that the prospect of this industry is good, and it is no use not matching more jobs. Therefore, the recruitment must talk about what kind of person the operation director wants. Note that I'm not talking about hr here, but the boss of the operation department. If you want to join a large-scale company, an interview with your immediate supervisor is always more important than an interview with HR.

It didn't take long for me to take charge of a project in my first company. Because of personnel changes, I soon became the team leader (promotion without salary increase), because everyone in this project left ... At that time, this project was a matrix for operating medical and aesthetic institutions, with two little red books, one Zhihu and one official WeChat account. At the beginning, I was used by three people alone, and my scalp was scratched. I was so busy, but it was the same.

Personnel has been recruiting people, because of the urgent recruitment, so there are many people who come to interview, but as a team leader after HR, I can't be satisfied.

What kind of person did I want at that time: 1, proficient in soft writing; 2. WeChat official account Zhihu Xiaohongshu should be familiar with at least two kinds; 3. Have a general understanding of medical beauty; 4. Have some experience in user transformation.

These are the four articles. It's okay for people who come to the interview to send Weibo typesetting. Although it's all manuscript washing, it's ok. This is the industry. The platform will basically be the official account of WeChat, but it is not good to understand other aspects of medical beauty, let alone user conversion. Many companies are responsible for the sales of this piece, which is terrible. In this way, I finally couldn't stay alone. The personnel and the boss kept urging me, so I just recruited an official account of WeChat. I took it for half a year and finally came out. I ran away after the new year ... crying. ...

Fortunately, after the New Year, I also changed my project and made a local number in Chengdu, which is 0- 1. As a result, it is difficult to recruit people again. My requirements are four points: 1, know Chengdu 2, be good at writing 3, know photography editing 4, and have 0- 1 construction experience is the best, because I started drainage from Tik Tok and headlines, and finally I said a word.

Later, when I switched to the teaching and training industry, I didn't want to talk about short video operation. It's ok to exercise. There is a position called permanent vacancy: community operation. To tell the truth, clubs are really annoying, especially in the teaching and training industry. I am now in an organization with more than a dozen members and non-social groups, and the news is basically constant every day. I don't want to take over one job after another, so I dare not ask for more when recruiting. Some candidates have to recite their own performance, that is, turn around and leave without nostalgia. So I am also discussing with boss now to see if I can remove the transformation from the operation assessment.

To sum up, the lack of people, but the lack of compound talents, conforms to what I said above: multi-platform, copywriting, short video screen, 0- 1, drainage, transformation, which is also the direction for everyone to improve. Master the above two points and you can jump in Chengdu.

Second, wages.

The salary in Chengdu is really complicated. Compared with Beishangguang, it is much easier to find a job, but the salary is much lower, so this is also the main reason why it is not easy to recruit people.

The salary fluctuation on the recruitment app is about 4-7 K. I have experienced the official WeChat account editing salary of 3000-3500, one or two platforms salary of 4000-4500, short video screen height of 5000, community of 5000-6000. The basic salary increase can be ignored because it won't go up ... so if you are new here, or,

Furthermore, the salary of operation and management personnel is basically 7000+, which is also the most lacking operator in the market at present. The ability of data analysis and content coordination is much more important than other abilities. Operators who want to take the management route must strengthen these two aspects.

Third, promotion.

All promotions that don't raise wages are hooligans. Want to increase income, basically rely on job-hopping. The operation of this line is inherently mobile. Everyone basically changes companies every two or three years. Take me for example. When I put forward that I was not allowed to raise my salary, I resolutely quit, basically seamlessly. Don't worry, Chengdu has a shortage of good operations, and the competitive pressure is much smaller than that of the first line. It is important to strive to improve yourself.

Therefore, the prospect of Chengdu's new media operation industry is very good for Xiaobai and the old bird who has worked for several years. To sum up, Xiaobai must know a lot, and it is ok to have more than enough, while Laoniao must have the planning ability of content solutions, and to what extent the ability is improved, which is promising for future development.