Durex was fined 810,000 yuan for connotative advertising. How vulgar are Durex ads?

Durex, a well-known brand of condoms, is often on the hot search list because of Durex’s copywriting. The reason is that every time Durex’s copywriting made people feel beautiful, it made people feel that sex can be that good. A gentle side. But this time Durex was fined 810,000 yuan for connotative advertising. If you look closely, you will find that Durex changed its style later, and many advertisements suddenly became vulgar. Let’s take a look at how vulgar these Durex advertisements are. ?

01.? Tonight, not a drop is allowed to be left?

This advertising copy was produced by Durex in cooperation with manufacturers such as Heytea, and at that time it was this The copy generated a lot of buzz.

As we all know, Heytea is originally a drink for people to drink, but Durex is a condom for protection in daily life. The combination of the two makes people feel a little greasy. Coupled with this, the advertising copy with crazy hints is also a bit too vulgar. 02. Tonight, feed every mouth?

This advertising copy was produced by Durex in cooperation with the Ele.me brand. Like Heytea at that time, Ele.me was originally an app used to solve the problem of eating, but now it makes people feel a little uncomfortable when eating.

Just say this, everyone will always be able to see, what does it actually mean? Although Durex is a condom advertising brand, these text contents are indeed indecent. 03.?5G is fast, but you can slow it down?

This is the advertising copy written by Durex after the news of Apple’s press conference became a hot search at that time. The reason is that Apple’s press conference said They are trialling 5G this time, and Durex also released this advertising copy in conjunction with current events. This is obviously Durex playing a side kick, but the side kick is not so beautiful, and if you keep playing side kicks, there will always be a day when you slip and fall into the water, so this punishment can be regarded as a warning to Durex.