Creative photography: making big ideas in lilliputian countries

The existence of lilliput has always been a long-standing legend. In fact, it was first recorded in Shan Hai Jing in China. In addition, it is recorded in Nan Man Jing that "there is a villain named Guo Jiao of Jiao Yu, and his surname is Jia Gu's food." Calling Jiao by several surnames means that he is very young. Strangely, it is obvious that this lilliputian country is a state of etiquette. Although they are all short, only three feet tall, their people are very polite, wearing hats and belts are neat and elegant.

Of course, we are familiar with the story of Lilliput, to a great extent, due to Gulliver's Travels written by British writer jonathan swift.

1699, the surgeon Gulliver sailed to the South Pacific with the antelope. Unfortunately, Gulliver narrowly escaped death and finally drifted to Lilliput, where he experienced a thrilling adventure.

The funny stories of Lilliput have always brought a lot of creativity and inspiration to the creators.

Tatsuya tanaka is a Japanese creative director. In the past five years, he has taken interesting macro photography with the most common objects in daily life as the protagonist every day. Interesting and ingenious composition combined with his imaginative power can always give these everyday objects rich vitality.

Isn't it interesting? Tatsuya tanaka is good at finding fun in life, and her Lilliputian photography works can always produce wonderful effects with the simplest props. This also stems from Japanese photographers' meticulous observation and understanding of life.

Visiting Tanaka? Tatsuya's personal official website found more works.

In fact, in the design of commercial advertisements, the creative techniques of Lilliputian have always performed well. Excellent designers can always combine the interesting visual effects of Lilliput with commercial design perfectly.

Let's take a look at the application of more villain concepts in other commercial advertisements.

OPPO advertising was recommended in the last article "20 17 spring festival advertising cases worth seeing (part two)".

At the end of last year, Canal+, a French pay TV station, also launched an advertisement "Canal Kitchen" similar to Lilliputian creativity. By the famous French director Antoine? Directed by Bardu-Jacques, and operated by BETC Advertising Company. Advertising can also be described as "crazy and cool".

How's it going? Isn't it fun? The idea of Lilliput originated from the legend that existed in ancient times, and with the help of modern digital technology, people can even restore this ancient and interesting Lilliput legend and make it come true.

Therefore, nothing is impossible, only unexpected. I hope the creativity of Lilliputian can give us more inspiration.