Poster design of music festival-five articles on the design of music festival planning scheme

What is the job of making posters at the music festival? Publicity and design work.

Music Festival is a temporary music performance, which has the necessary conditions for temporary existence. Many artists take turns to perform, with a large number of people. Usually, continuous performances are held in specific places, with unified content, such as national music, modern music or works by outstanding composers. A music festival refers to a celebration party of one or several arts, which lasts for several days and weeks.

The name poster originated in Shanghai and is a way of publicity. In the past, posters were used in plays, movies and other performances and activities. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea". Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Regular posters usually include the nature, organizer, time, place and other contents of the event, which are mostly used in film and television dramas and new product promotion, and are integrated by using elements such as pictures, words, colors and space.

Gaina Art is pursuing the essence of communication through lines and structures. 1974 and 1976, Mr Gai Na designed posters for the first and second "new music media" (mainly modern music, rock, video and drama). The first poster design was in the form of a straight line, with geometric figures as the main elements. Using the effects of radial straight lines, plane and solid ellipses, blockiness formed by straight lines, contrast and balance between light and shade, this paper takes "line" as an important vocabulary to adjust the relationship between two-dimensional space and three-dimensional space, and explores the shape and characteristics of "line" through the composition of "line" in the picture (whether it is a curve composed of straight lines, broken lines, arcs, radial lines or circles), thus creating wonders. The second session tried to use parallel straight lines, from the vertical twists and turns of lines, the interweaving of large and small spaces, the blank space and the opposite support, and pursued the intriguing rational composition in modeling performance through visual illusion.

The style of Mr. Gai Na's works can be roughly divided into four periods. The main cornerstone of early design can be said to be based on "line" (about 1966 ~ 1973), but the pursuit of "linear rhythm" did not affect his attention to the new field of poster design-"structure". From the characteristics and composition of lines to the exploration of virtual reality and the master-slave relationship (about 1974 ~ 1976), at present, due to the attempt to combine images with "lines", a very complete modern morphology has not been fully integrated and constructed from a purely aesthetic expression.

Even so, from the beginning to now, we can see that Mr. Gai Na's original intention of pursuing abstract design has not changed. According to Mr. Gai Na, this pursuit of abstract expression was deeply influenced by Kamekura Yusaku. Compared with Kamekura Yusaku's method of adopting European design system, Japanese poster design has achieved an essential change by using geometric figure composition and extremely bright colors of self-awareness. This external change can be said to be a physical manifestation; Tian Yiguang, with "face" as the main modeling core, transformed the external form into his own face by reconciling the theory and practice of the East and the West. Examples of Mr. Gai Na's works during the transformation period of his abstract theory (around 1980) can be represented by a series of works such as "Toyama Modern Art Museum" by 198 1 (Showa 56). Through the visual vocabulary of geometric transformation, the concept of personal sensibility is projected into the design, which makes the abstract form more concise.

From Mr. Gai Na's self-report, we can know that after a series of international and domestic awards, poster design far away from advertising forms has begun to sprout (about 1980), and gradually expand the division between advertising and artistic creation; At the same time, in order to pursue the presentation of new styles, I abandoned old tools such as drawing and cloud gauge, and began to explore the colorful world in my heart with craftsmanship-it can also be said that it is an adventure exploration of another unknown and vast world; Because of this brand-new attempt, through the baptism of Japanese traditional art, the flattening of structure, the virtualization of roles and the enrichment of images have brought us into a different strange world.

It has different meanings for college students to hold music festivals. What are the planning schemes for the music festival? The following are five general reference materials for music festival planning and design, which are shared for your reference. You are welcome to read them.

On the Design of Music Festival Planning Scheme 1

I. Name of the activity theme

Looking back at youth and flying dreams

Second, the theme and purpose of the activity

After holding this concert for graduates of College Students' Art Troupe, it will further play the important role of College Students' Art Troupe in the construction of school culture, enrich college life and add school color. Through singing, instrumental music and other artistic forms, we can show the beautiful features of college students' unity, upward, youth and health, release their vitality and dreams, and dedicate a graduate concert with distinctive theme, novel and unique form and rich materials to our graduates and all teachers and students. At the same time, it shows young people that contemporary college students struggle for their dreams!

Third, the activity time:

Fourth, the venue

Verb (short for verb) Target audience:

All graduates

Organizer of intransitive verbs:

College students art troupe

Seven. Activity flow:

(A), preliminary preparation

(2) On the day of the event

1, June 1 1, and all personnel will arrive at the meeting place at 12:00 to make arrangements;

2, guest seats, curtain hanging, audio and musical instruments debugging, lighting debugging at the same time;

3. Confirm all preparations before16: 30;

4. After the stage decoration, each program can rehearse itself according to its own situation;

5. 18:20, all the staff are in place;

6. All programs should be ready at 18:40;

7. Guests and spectators will enter the venue at 19:00, and the event will officially start at 19:30;

8. The staff responsible for rushing to the scene must lead the actors who need to perform to the preparation area two programs in advance;

9. After the activity, all the staff cleaned the site.

(3) Late activities

1, do a good job of returning goods.

2. Post-publicity and data collection.

Eight. budget

Nine. Activity process (see Annex V for specific process)

X. Matters needing attention

1. Each program and required props should go up and down from the right side of the stage, and all props should be placed on the right side of the stage;

2. All staff must wear work cards;

3, after the start of the program, the staff should do a good job of guiding the audience;

4. Make music backup for each program in case of emergency;

5, the scene order maintenance is the responsibility of all employees;

6. During the activity, the staff is responsible for keeping the actor's property;

7. Etiquette should do a good job of guiding guests into the venue;

8. When connecting the power supply, be careful not to plug multiple plugs into the same power supply at the same time, and pay attention to voltage division;

9. When rehearsing the program, do a good job in recording and saving music CDs, and record the number of hand-wheat and breast-wheat needed, and prepare the microphone in advance to ensure its normal use; 10, after the activity, clean up the site and return the goods in time.

XI。 Invite guests

Teachers of the Youth League Committee of the school, representatives of student members of the Youth League Committee of the school, representatives of the student union of the school, representatives of the school social work committee, representatives of the school association, representatives of the student union of the Youth League committees of various colleges, etc.

Overall design of music festival planning scheme II

20__, launched on May 19, moved Tan Qianqiu, a teacher of Dong Qi Middle School in Deyang, Sichuan, and gave his life to protect students during the earthquake. Initiated by Liu Huixing, a caring entrepreneur in our city, we set up the "Huaxia Qian Qiu Education Fund" to reward "Tan Qianqiu-style" caring teachers in disaster areas and remote mountainous areas, together with this newspaper, Youth Foundation of Communist Youth League Committee and _ _ Education TV Station. As the first special fund to reward teachers in China after the earthquake, "Huaxia Qian Qiu Education Fund" aims to promote teachers' ethics and reward teachers who are full of love and dedication like Tan Qianqiu.

On August 23rd, 20__, Huaxia Qian Qiu Education Fund made an exception and invited the _ _ Orchestra to hold the _ _ Evening News Huaxia Qian Qiu Education Fund 20__ Charity Concert, advocating all sectors of society to raise money for outstanding poor teachers in China and contribute to the education of the motherland.

Organizer * * * Evening News of Communist Youth League _ _ Municipal Committee, Municipal Youth Development Foundation, Huaxia Qian Qiu Education Fund _ _ Young Entrepreneurs Association.

Co-organizers and sponsors

Activity time: August 23rd at 20 _ _19: 00 _ 21:30.

The theme of this activity is "_ _ Evening News Huaxia Qian Qiu Education Fund 20__ Charity Concert".

Venue Qintai Concert Hall

Activity scale 1400 people.

Activity organization

Division of responsibilities

Political and Legal Department: responsible for the connection between organizers, fund-raising and major news reports.

Culture and Education Department: responsible for reporting the performances and activities of _ _ Orchestra and Qintai Concert Hall.

Advertising department: responsible for attracting investment and raising funds for the named enterprises.

The activity planning room of the editorial department: responsible for the docking, activity planning and on-site organization and coordination of the _ _ orchestra and Qintai Concert Hall.

Social office: responsible for logistics support.

Activity plan

I. Preparatory stage (June-July 23, 2000)

1. Invite _ _ band to confirm "performance track". (Activity Planning Room, Editorial Department, Ministry of Culture and Education)

2. The solicitation activities are named as sponsors, participating in charities and charity sale projects. (Department of Political Science and Law, Department of Advertising)

3. Make publicity materials related to Huaxia Qian Qiu Education Fund, and make this year's award plan. (Huaxia Qian Qiu Education Fund)

4. Plan and formulate the process of field activities. (editorial office activity planning room)

Two. Organizational stage (July 24-August 2000 15)

1. Confirm the list of participating charitable enterprises and caring people (Political and Legal Department, Advertising Department)

2. Concert rehearsal (editorial department and advertising department activity planning room)

3. Site layout design and ticket design (editorial department and advertising department activity planning room)

4 concert program design (editorial department, political science and law department, advertising department activity planning room)

Tip: The deadline for the concert program is August 2nd.

Three. Activity stage (August 20th _ _1June 24th)

1, special issue of revision activities (Department of Political Science and Law, Advertising Department)

2. Make concert programs and tickets (activity planning room of editorial department)

3. Issue tickets and invite guests (Political and Legal Department, Advertising Department)

Activity arrangement: August 23rd, 20__

9:00 Indoor and outdoor venue layout of the concert hall (background banner, sign-in desk background board, _ exhibition frame, etc.). )

(editorial office activity planning room)

Arrange a bus to pick up the band at 9:30 to prepare for the performance. (editorial office activity planning room)

17:00 logistics support personnel arrive (off duty)

18:00, organizers and caring enterprise personnel attended the reception. The main leaders went to the VIP room to rest.

(Political Science and Law Department, Advertising Department, Editorial Office Activity Planning Room)

The performance starts at 19:30 (hosted by Liu Ying).

Speech by the main leaders (to be determined)

Performance in the first half

20:30 halftime, donation ceremony for caring enterprises. (Set up a donation box on site)

20:45 second half performance

The activity ended at 2 1:30.

Concert program information

1, _ _ band's performances and related introduction of the band (provided by _ _ band)

2. Introduction of Huaxia Qian Qiu Education Fund and its past charitable deeds (provided by the Ministry of Political Science and Law)

3. Title and name of caring enterprise (provided by the Ministry of Political Science and Law and the Advertising Department)

4. Introduction and deeds of the Municipal Youth Development Foundation (provided by the Foundation and the Ministry of Political Science and Law)

5. Introduction to _ _ Evening News (Event Planning Room of Editorial Department)

General discussion on the planning scheme design of music festival 3

I. Activity background:

Rock music has landed in China for more than 30 years, and has experienced ups and downs, taking root and growing here. Nowadays, the number of rock lovers is increasing day by day. With the birth of more and more rock singers and the release of rock records, more and more young people gradually understand that rock music has become a part of their lives. Rock music has become the darling of boys and girls in school without exception. In school, people can often talk about popular words such as heavy metal, English, post-punk and retro rock. However, the lack of communication platform has become an obstacle to the development of rock music, and rock lovers cannot communicate with each other and learn more about the spirit of rock music. Rock music has become underground music, and all bands and musicians are anxiously waiting for an opportunity. In this period of rock music development, all our rock music lovers are looking forward to the arrival of a ray of sunshine, and we want to make rock music blossom in school. The first school rock music festival was organized by the energetic and strongest university art troupe band, which brought a rock feast to all rock lovers.

Second, the purpose and significance of the activity:

1, through the performance of the school rock music festival, enrich the school's cultural life, publicize youth, enhance the school's cultural connotation, and promote the development of cultural exchanges.

2. Promote the promotion of school rock atmosphere and strengthen the exchange of rock culture.

Third, the theme of the event: SORROCKON! Rock! (schoolofrock)IWANTROCK！ Rock!

4. Organizer: Art Troupe of Shihezi University

Organizer: Acoustical Sub-group of Art Troupe of Shihezi University Organizer:

Verb (abbreviation of verb) Activity time: April 1920, 20 1X 8:30 pm.

6. Venue: Concert Hall, College of Literature.

Seven. Target audience: teachers and students of the whole school

Eight. Activity form and materials: perform in the form of a band, highlighting the rock theme.

Nine. Activity flow:

18 noon 18.00 Sound equipment in place, tuning rehearsal (stage background construction is best completed)

At noon on June 9th 16.00, the staff will be in place to arrange the venue (if it has been completed, 17.00 will be in place), and all actors will be in place before 17.00 to audition again (it must be completed before 18.40).

19.00 check the sound and sound effect.

20.00 audience admission

20.30 performance begins

X. Preliminary work arrangement:

1, contact and inform the performance of each band, and collect information and photos of each band for publicity.

2. Communicate with the school about the venue.

3. Discuss and decide on sponsorship.

4. Complete the production of the poster

5. complete the production of LOGO.

6, determine the song and the required equipment.

Eleven, publicity work:

1, outdoor publicity:

(1) Use the bulletin board to indicate the theme and organizer of the event. The form is simple and direct, attracting students' attention with eye-catching colors. Placed in eye-catching locations in various districts (such as the entrance of teaching buildings and canteens).

(2) Publicity posters, marked with activity time and brief introduction materials, highlighting the theme of the activity. Stick it in canteens, dormitories and other places where posters can be posted.

2, multimedia publicity:

(1) Use WeChat, QQ and other platforms to introduce the event simply and clearly, and highlight the theme of the event.

(2) Contact the Post Bar of Shihezi University to set up a publicity post, use posters and promotional materials for publicity, explain the theme, and improve the awareness of activities.

Note: Weibo's wall climbing may have an impact on the scene atmosphere, so we will not study it first. Twelve. Event site:

Before the opening of the 1. event, each band signed the poster and took a group photo as a souvenir.

2. Opening of the band

3. The host introduces the theme and sponsorship of the event.

4. Sponsor's statement

The host announced the opening of the first school music festival, and the first band performed.

6. The band needs to open the curtain between changes.

7. When the host changed bands, he changed the atmosphere, introduced the activities of sponsors and distributed gifts. During this period, the band completed rapid changes.

8, during the arrangement of personnel photography and video.

Thirteen. Afterwards arrangement:

1. After the performance, arrange personnel to clean up the scene.

2. Inventory the equipment and transport it back.

3. Arrange personnel to arrange videos and photos of the party.

Fourteen Requirements and precautions:

Emergency plan:

1, emergency plan for power failure:

(1) If the performance cannot be performed before the party due to power failure, it will be postponed or rescheduled as appropriate.

(2) The first half of the party can't be held due to power failure. After more than 30 minutes, the host announced that the party would be held another day; Due to the power failure between the second half of the party, the host announced the end of the party after more than 30 minutes.

(3) During the power outage, arrange personnel to be responsible for the custody of prop stage, speaker equipment and lighting equipment.

(4) After the host announces that the party will be rescheduled or finished, arrange personnel to clean up the venue.

2. Procedure emergency plan:

(1) When performing a program on the stage, the latter two programs are prepared in the background. If the last program can't be carried out on time for various reasons, the next program will follow up immediately.

(2) Each band should prepare more songs for emergencies.

3, hardware equipment emergency scenario:

(1) The microphone should be prepared in advance, and the battery should be prepared more. If there is any fault, it should be replaced immediately.

4. Actor's emergency:

(1) If the actors are not in place, the performance order of the program should be changed in time.

5. Security emergency:

It is found that there are many spectators at this party, so arrange personnel to prevent accidents and escort them to the scene or the infirmary.

General introduction of music festival planning scheme design 4

1. Doing business through politics: This concert will be performed for the first time in Beijing Capital Gymnasium on March 19. During this period, the major events with national influence were NPC meeting and CPPCC meeting held in Beijing. We have contacted the relevant departments as one of the ways to relax the delegates and celebrate the success of the staff during the meeting. Judging from the influence of the government and the level of delegates, there are many publicity benefits.

Second, the market participants are the same: after a preliminary market survey, the participants of Liu Huan's solo concert mainly belong to the middle class and enterprises, and they are also consumers of your products and of course the target participants of competing brands.

Third, the concert cctv_3 will be recorded live and broadcast another day. The cost of participating in cctv_3 activities is not only to promote Beijing, but also to perform in mainstream media.

Fourth, attending Liu Huanjing's solo concert has the following advantages:

1, social image of large companies, cultural orientation effect: starting from a high point, supporting domestic original music circles, and detonating enterprises' concern for humanistic feelings, which is obviously far from similar products in quality.

2. Focus on image and condense spiritual strength: affection and humanization. The focus of domestic culture this year and next is Liu Huan's concert, and the "focus" is "attention" and resources.

3, fission, timeliness communication effect: From the recent signing ceremony to the end of the whole performance next year, the media promotion around the concert process is unmatched by a single promotion and activity. National media linkage. The attention of the national cultural media, three-dimensional, all-round reporting. The social and economic benefits of the whole tracking report are incalculable.

4. Take advantage of the momentum to strengthen the linkage effect: packaging marketing, take advantage of the momentum and reflect each other. The marketing plan revolves around Christmas, New Year, Spring Festival and other major festivals and the promotion of Liu Huan concert. As a political center and an important place for state functional departments, as a gathering place for foreign businessmen and foreign-funded financial institutions, any sensational news can bring outward visibility to enterprises.

If we regard it as a simple performance, its significance will be greatly reduced. The purpose of our cooperation is to drive attention with "hot spots", sales with "activities", government with "commerce", and finally sell products with effective publicity.

General discussion on the planning scheme design of music festival 5

Activity background:

Rock music landed in Chinese mainland XX for many years, and after ups and downs, it took root and sprouted here, growing constantly. Nowadays, the number of rock lovers is increasing day by day. With the birth of more and more rock singers and the release of rock records, more and more young people gradually understand that rock music has become a part of their lives. As a foreign language college, a foreign language school can always stand on the tide of the times and absorb foreign nutrition at the fastest speed.

Rock music has become the darling of boys and girls in school without exception. In school, people can often talk about popular words such as heavy metal, English, post-punk and retro rock. However, the lack of communication platform has become an obstacle to the development of rock music, and rock lovers cannot communicate with each other and learn more about the spirit of rock music. Rock music has become underground music, and all bands and musicians are anxiously waiting for an opportunity.

In this budding period of rock music, all our rock music lovers are expecting a shower. What daily art calls for is exactly what we want to do-let the flowers of music bloom in schools. The association joined hands with the band and immediately took action. With the most full spirit and powerful lineup, the first rock music festival was held in Erwai to welcome the first life baptism of rock music in Erwai.

Brief introduction of the organizer: This activity is planned and sponsored by the College Association and the Band Association of our school. Since its establishment, the Association has held or undertaken many large-scale literary evenings and off-campus activities, with rich organizational experience and abundant talents. It is not only the functional departments of outreach, literature and art, publicity, etc., but also the leading body of all college-level associations and a model of international students' activities. Second, there are many bands in the school, and the total number of known bands in the school has exceeded 10, including the famous [Dream Country] band and the fledgling [Candy &；; Toy] band. Two foreign bands, composed of representatives of various bands, participated in the planning and preparation of this event as organizers, and organized on-campus bands and off-campus professional bands to perform.

Activity materials: tentative May1April-May 17. The specific date is to be determined according to the live situation of the off-campus band.

Theme: The First Rock Music Festival of Beijing Foreign Studies University.

Time:

The activity lasts for two days, from 19: 00 to 2 1: 30 every night.

Venue: Auditorium of Audio-visual Center. With a scale of more than 500 people, the music performance is the best.

Official message: All performances are performed in the form of bands, highlighting the theme of rock music. On the first day, the school band performed, trying to show the music with students' characteristics. Among them, well-known singers in the school are interspersed with music interactive activities and sponsors' publicity activities. The next day, it was played by a professional band outside the school, without too much decoration, insisting on the consistency of performance, striving to bring you pure music enjoyment and let everyone feel the charm of real rock music.

Publicity work:

(1) Outdoor visual publicity:

1. Exquisite X3 display board (color), indicating the theme, sponsors and organizers of the event. The form is simple and direct, attracting the attention of the masses with eye-catching colors. Placed in the lobby of the main building, the entrance of the canteen, and the lobby of the middle building. The scale is 1 and 5mx1m. The duration is from April 26th to April 30th, and from May 7th to May 15, that is, the day of the event. (If necessary, the sponsor can add its Peugeot)

2. Promote the poster X50 (color), mark the activity time and briefly introduce the information, highlighting the theme of the activity. Placed in school poster column, dormitory publicity column, playground periphery, canteen, newsstand, water room and other places where posters can be posted. Small and medium scale. The period is from May 7th to May16th, that is, the day when the activity ends. (If necessary, the sponsor can add its Peugeot)

3. The banner of x1indicates the theme and sub-theme of the activity. The ratio is 1, 5mX8m. Put it at the entrance of the auditorium of the audio-visual education center and put it in the hall on the night of the performance. The period is from May 7th to May 16. (Sponsors can call the roll if necessary)

(2) Campus media publicity:

1. School Radio Publicity: It will be broadcast three times at 5438+04 from May 7 to June, which will be used to publicize the campaign materials, attract people's attention, and finally explain the sponsors' names.

2. Campus magazine promotion: Chunhua Qiushi, a literary society affiliated to the League of Societies, produces an activity column to publicize activities, explain the history and knowledge of rock music and introduce the general situation of the band to be performed. As this magazine is an on-campus publication, it can't involve commercial activities, so besides the name, it can't provide sponsors with too many publicity opportunities. Please forgive me. )

(3) Tickets: Make receipts and issue invoices on May 1 1 and 12. Tickets are just propaganda means, even if there are no tickets, you can enter the venue to watch the performance.

Specific process arrangement:

Day 1 day (expected to be Tuesday, May 65438 +05):

(1) 12:00 Equipment arrives, 14:00 Prop set up the venue, install the audio and Andhadhun debugging equipment, try the music team, install the lighting and debug. In order to ensure the sound effect and stage effect, make preparations in advance.

(2) 18:00 Each working group is in place, including director group, props group and actors group. /kloc-Check in at 0/8: 30, and the audience will enter regularly.

(3) 19:00 introduces the band and sponsors, and the performance officially begins.

(4) End the first stage performance at 20:10, interspersed with music interactive activities. The top ten singers of the school and other guests will communicate with the audience, introduce the knowledge of rock music, and thank the sponsors to enliven the atmosphere of the venue. The time is about 15 minutes. Then the concert will continue.

(5) The performance ends at 2 1:30. The organizers (including the leaders of the community alliance and the band alliance) thank the sponsors for their support, the bands in the school and the guest bands present outside the school, and the school media. Play exit music.

(6) All equipment shall be dismantled before 10:00. Cleaning, employee exit.

The next day (expected to be Wednesday, May 16):

(7) 14:00, the prop group arranged the venue, installed the sound, tried the music team outside the school, installed and debugged the lighting, and debugged the equipment in Andhadhun.

(8) 18:00 Each working group is in place, including director group, prop group, actor group and audience attendance 18:30.

(9) 19:00 introduces the band and sponsors, and the performance officially begins.

(10)20: 10 End the first stage performance, put light music in the venue to ease the audience's mood, and the band rest. It lasts about 6 minutes, and then the concert will continue.

(1 1) The performance ended at 2 1:30. The organizers (including the leaders of the community alliance and the band alliance) made a brief summary of this music festival, thanking the sponsors for their support, the professional bands and guest bands outside the school, and the school media. Play the exit song, and the second foreign rock music festival ends here.

Other matters:

1. About the prophase: this music festival is planned by the joint head of the club alliance and the band. The Society Association mainly publicizes and arranges parties, while the Music Association mainly contacts the band to arrange programs. At present, the details of the venue and publicity work have been determined, such as venue personnel arrangement, venue layout, publicity personnel arrangement, publicity materials and broadcast drafts, as well as bands and tracks that can participate in performances in the school, as well as some professional bands and tracks outside the school.

2. About the performance: The music festival is set in the auditorium of the Audio-visual Education Center, which is an indoor environment and is not affected by weather and other factors, and the sound transmission effect is relatively guaranteed. The staff involved in the site layout are all regular school-level departments with the ability and experience to deal with basic emergencies or harsh conditions. The performance is mainly music performance, and no other activities unrelated to music, such as awarding prizes, playing games, etc., except the necessary links such as opening announcement, venue adjustment and sponsor publicity.