What are the majors of Guangxi Art College? Professional introduction

It's important to choose a university major, because this decision will affect your life. Therefore, when choosing a major, you must think carefully and choose a major that suits you.

Some majors of Guangxi University of the Arts:No. Professional name belongs to category 1 art, science and technology art 2 dance choreography art 3 film and television photography and production art 4 visual communication design art 5 traditional Chinese painting art 6 decorative art design other 7 art 8 cultural industry management 9 music and dance art 10 Gong * * art 1 recording arts/kloc-0. Other music performances 13 drama, film and television art design art 14 product design art 15 animation production technology electronics and information 16 sculpture art 17 dance art 18 art design culture art 65438. Cultural Communication 20 Dance Performing Arts Introduction to Advertising in Guangxi Art College Training Objectives: This major can be trained in media advertising departments, advertising companies, market consulting institutions, government departments, enterprises and institutions.

Compound talents engaged in advertising and communication operation, planning, creativity, production, marketing and market research. , cultural and creative industries and other related institutions. Graduates of this major should have theoretical knowledge of advertising and marketing communication, broad vision, certain innovation ability and professional skills, and master the basic knowledge of communication, marketing, sociology, psychology, audio-visual communication and other disciplines.

Training requirements: Students in this major mainly study the basic theories and knowledge of advertising and related interdisciplinary subjects, receive basic training in scientific research methods, strategic analysis ability, creative thinking mode, business cooperation awareness, and have basic abilities in market analysis, consumer behavior analysis, planning, advertising creativity, and media strategy formulation and implementation.

Graduates should have the following knowledge and abilities:

1. Master the basic theories and knowledge of advertising, communication and marketing;

2. Be familiar with advertising policies and regulations and understand the social, economic and cultural significance of advertising activities;

3. Have the ability to effectively implement advertising planning, creativity, production and release activities under the background of integrated marketing communication;

4. Understand the development status and trends of domestic and international advertising industry.

5. Have good professional ethics, lofty professional ideals, innovative consciousness and the ability of continuous learning.

Main subjects: journalism and communication, marketing.

Core courses: communication, marketing, introduction to advertising, introduction to sociology, market survey and statistics, new media advertising, advertising planning and design, advertising effect, film and television advertising, advertising copy, advertising photography, advertising history, advertising laws and regulations, etc.

Main practical teaching links: cognitive practice in lower grades, practice in senior media and advertising companies.

Main professional experiments: photography, print advertising design, electronic advertising design.

Length of study: four years.

Degree awarded: Bachelor of Arts.

Introduction and training objectives of environmental design major in Guangxi Arts University: This major aims to meet the development needs of China's socialist economic construction, master the professional basic theory, theoretical knowledge and professional skills of related disciplines, and have the ability of innovation and design practice. You can engage in environmental design or teaching and scientific research in art colleges, and engage in interior design of public buildings, residential space design, urban environmental landscape and community environmental landscape design, garden design in art environmental design institutions, and have project planning and management.

Training requirements: In terms of ability structure, this major requires students to have a certain sense of innovative design thinking, initially have the ability to comprehensively apply what they have learned to analyze and solve scientific research, teaching and design problems encountered in indoor and outdoor environmental design projects, be able to clearly express design ideas, be familiar with the procedures and methods of indoor and outdoor environmental design, and be able to carry out reasonable and improved environmental design on the basis of comprehensively grasping the functions, space, materials, structure, appearance, scale, construction technology and market demand of the environment. This major also requires students to have strong spatial expression ability, use sketches, drawings, models, renderings and computer graphics technology to express design intentions vividly and accurately, master tomb book photography skills, master a variety of design software, be familiar with materials and processing technology, and have the basic ability to comprehensively use CAD/CAM/CAE/3DS for indoor and outdoor environment design.

At the same time, professional personnel training specifications generally have the following requirements:

1. In terms of quality structure, it requires good political quality, ideological quality and moral quality, as well as legal awareness, honesty awareness and group cooperation awareness; In terms of cultural quality, he has good China traditional cultural quality, literary and artistic quality, modern consciousness and interpersonal skills; Physical and mental health.

2. In terms of knowledge structure, in addition to the basic knowledge and professional ability determined by this major, it is also required to have certain tool knowledge in foreign languages, computer and information technology applications, document retrieval, paper writing, and humanities and social science knowledge in literature, art, history, philosophy and psychology.

Graduates should have the following knowledge and abilities:

1. Master the basic theoretical knowledge of architecture and environmental art, and have the basic ability of professional design and practice;

2, master the related technology of architecture and environmental art and the construction technology of various materials;

3. Master the related skills and methods of environmental art design expression, including freehand artistic expression, computer application technology, creative ability and working methods;

4. Have cultural, artistic and interdisciplinary knowledge, and understand the principles, policies, regulations and development trends at home and abroad in the field of environmental art design in China;

5. Master the methods of literature retrieval and data query, master a foreign language, and have certain design implementation and scientific research capabilities;

Main subjects: methodology of architectural and environmental design, ergonomics and materials science.

Core courses: architectural design history, architectural design methodology, interior space design, expression techniques of indoor and outdoor design renderings, ergonomics, cartography, building model making and technology, research methods of architectural and environmental design, digital environmental design and software related to architectural environmental design, and related courses at home and abroad: history of dead art, design, modeling foundation, composition, development history of world architectural and environmental design, etc.

Main practical teaching links: according to the professional direction of environmental design, carry out practical topics such as project planning, construction drawing design, material and construction technology design, and design report completion.

Main professional experiments: According to the professional direction of environmental design, carry out experiments on material properties and construction technology related to environment and space.

Length of study: four years.

Degree awarded: Bachelor of Arts.

Introduction to Musicology in Guangxi Arts University (Cultural Industry Management)

Integrate management, economics, communication, marketing and art to cultivate cultural industry management professionals who know both art and management. After graduation, students can engage in cultural and artistic undertakings and cultural industry management, art management, cultural market operation, cultural and artistic project planning, performing arts and performance brokerage, publishing planning, and cultural exchanges between China and foreign countries. It is suitable for cultural industry management departments of governments at all levels, cultural communication departments such as radio, television, newspapers and periodicals, and art groups such as music, art, drama, film and television to engage in business and management.

Musicology (art business)

It mainly trains students to have good musical literacy, cultural and artistic appreciation ability, creative ability, planning ability, brand design and image promotion ability, master the operating characteristics and laws of the music film industry, understand the development trend of the music film market at home and abroad, have the basic knowledge of modern management, economy and law and the basic ability of international cultural communication, know both art and management, organize cultural performances in entertainment industry, media and cultural and artistic companies, and engage in film and television, audio-visual products and culture.

Musicology (media creativity)

It is the professional direction of music works planning, communication and marketing, focusing on creative planning in the field of music media, supplemented by digital media technology, and cultivating media creative and planning talents with high quality, strong ability and innovative thinking, that is, a compound senior professional with innovative thinking as the core and integrating artistic accomplishment, communication wisdom and management strategy. After graduation, students majoring in this major can engage in music creativity, music planning, music criticism, TV program packaging and other work in modern media fields such as music performance, music news editing, radio, film and television, and network new media.

Musicology major (music education direction)

This major aims to cultivate students' all-round development in morality, intelligence, physique and aesthetics, master systematic basic theories, basic knowledge and skills of music discipline, as well as modern music education theories and teaching methods, have innovative consciousness and practical ability, and become applied talents engaged in music education, music teaching research and music popularization. Courses mainly include: vocal music, piano, music theory and solfeggio, harmony acoustics, musical form and works analysis, song writing, China music history and music appreciation, western music history and music appreciation, China national music, foreign national music, piano accompaniment and band matching.

Educational system: four-year undergraduate program

Musicology major (ethnomusicology, music history, music culture communication direction)

This major is mainly to systematically study and master the theoretical knowledge and professional skills of musicology, and to cultivate new-type advanced compound music professionals with strong aesthetic ability, creative ability, rich and comprehensive music literacy and strong comprehensive qualities of music creation, editing, production, teaching and scientific research. Courses mainly include: introduction to musicology, introduction to traditional musicology in China, music aesthetics, folk music of Zhuang and Dong languages and ethnic minorities in Southeast Asia, introduction to music criticism, computer music production, harmony and acoustics, appreciation of musical masterpieces, introduction to national folk music, history of Chinese and western music, and music theory.

Educational system: four-year undergraduate program

Introduction to composition and composition technology theory of Guangxi University of the Arts; Composition and composition technology theory major.

This major is mainly to master and skillfully use the basic knowledge and skills of harmony, polyphony, form and orchestration, as well as the composition skills of various genres of works. Cultivate senior compound music composers with strong aesthetic ability, creative ability and professional level, who can engage in music creation, editing, production, teaching and scientific research. The courses mainly include: main subjects, music theory, solfeggio, harmony and acoustics, polyphony and fugue, formalism, orchestral orchestration, computer music production, appreciation of musical masterpieces, introduction to folk music, history of Chinese and Western music, and history of Chinese and Western music.

Educational system: four-year undergraduate program

Training objectives of Introduction to Photography in Guangxi University of Arts: This major trains applied talents who have solid knowledge of scientific culture and artistic theory, have the ability of advertising and photo photography, and can engage in photography art creation, teaching and research in news media advertising planning, cultural propaganda, audio-visual publishing and other departments.

Training requirements: Students in this major mainly study the basic theories and knowledge of art, literature, aesthetics, film, television, news and advertising. , accept the basic training of advertising production, photo photography, film and television shooting, and master the basic skills of all kinds of photography creation on the basis of systematically learning professional photography knowledge and basic theory of photography art.

Graduates should have the following knowledge and abilities:

1. Master the basic theory and knowledge required by photography major;

2. Master scientific, rational and intuitive analysis methods, design methods and technologies;

3. Master the photography creation and production technology of movies, television, advertisements and pictures;

4. Understand the art, news guidelines, policies and regulations of the Party and the country;

5. Understand the theoretical frontier, application prospect and development trend of film and television and advertising art;

6. Master the basic methods of literature retrieval and data query, and have certain scientific research ability;

7. Have high theoretical literacy, creative ability and solid professional skills in photography.

Main subjects: art, design, art theory.

Core courses: art foundation, art appreciation, lighting technology, photography technology and skills, photography composition, trick photography, nonlinear editing, photography modeling, advertising photography and visual communication.

Main practical teaching links: social gathering, art investigation, graduation creation, graduation practice, etc.

Main professional experiments: photography creation, film and television documentary shooting, advertising photography, traditional darkroom technology and technology, nonlinear editing, digital image post-production, etc.

Length of study: four years.

Degree awarded: Bachelor of Arts.

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