Why can Suntory Oolong Tea stand out in the sugar-free market?

On the one hand, Suntory Oolong Tea has found a breakthrough by emphasizing the origin of raw materials; On the other hand, Suntory Oolong Tea is sugar-free, healthy and low in calories.

In advertisements, we constantly strengthen the perception that Suntory Oolong Tea is authentic from China, so as to help consumers build up their impression. In addition, we are constantly improving and innovating our products to better meet the market demand. The successful brand positioning of Suntory Oolong Tea has helped it gain more attention and recognition.

Suntory Oolong Tea Benefit from Finding the Right Brand Positioning

Judging from the development history of Suntory Oolong Tea, it may be precisely because of finding the right brand positioning and choosing the development direction that Suntory can successfully open the market.

After all, Suntory Oolong Tea appeared late from the beginning, when Ito En had occupied the bottled tea market. If Suntory Oolong Tea does not find a new breakthrough, it may be difficult to stand out in the market.

After Suntory Oolong Tea entered the China market, it didn't choose to lay out the national market at first, but after the products, channels and brands were solid, it positioned high quality and began to gradually enter the China market in an all-round way for white-collar women.

It is true that sugar-free tea has been neglected for a long time, because consumers in China are still used to drinking sweet drinks. However, by positioning white-collar women, with the advantages of high quality, health and safety, they gradually left an impression on consumers. And it is worth mentioning that sugar-free tea has become popular in recent years. With the awakening of health awareness and the deepening of sugar-free education, Suntory Oolong Tea is still the choice of many consumers.

Suntory Oolong Tea has determined the direction of brand breakthrough from the beginning, and then deepened its brand awareness through advertisements and products, helping the brand to develop and grow in the bottled tea beverage market.