In which part of the newspaper are the various pages of newspaper advertisements _ What are the contents of newspaper pages?

Advertising sizes mainly include full page, half page, 1/4 straight page, banner and half banner. The location is mainly under the news and headlines, and the advertising pages are also divided up and down, which also involves specific pages. These should be decided according to the advertising objectives and costs. Generally speaking, publishing in the first half or the whole page of a prominent page is of great benefit to increasing customers' confidence in the property and trust in the company.

In addition:

First of all, the theme is clear

Determining the advertising theme is a principle that designers can't leave from the beginning to the complete completion. In the stage of creativity and conception, the main problem is how to express the theme; In the composition production stage, color, shape and line should also be used as the means to express the theme, which is not conducive to the theme expression, even the most beautiful lines, shapes and colors are not desirable.

That kind of irrelevant advertising design, clamoring for the distinction between subject and object, appears in newspapers from time to time. For example, a paper product advertisement takes the printing house as the main image of the advertisement screen. Although these papers are used by the printing house, readers should not mistake them for advertisements of the printing house.

Second, the focus is clear

Focus refers to the center of advertising, which is the first place that readers pay attention to. It is not necessarily the center of the picture, but it is always the focus of attracting readers' attention. The image of this focus may be a title, a slogan, a factory name, a business name or a brand trademark. In most cases, the focus of the picture is the advertising image (goods or people). Because the outstanding image gives people the deepest and strongest impression. It is also the easiest to understand and remember.

Improper handling of focus will make the theme lose its proper position and weaken the appeal of advertising. For example, there is an advertisement for birthday cards and New Year cards. Because the image of the product-the New Year card has nothing to do with the text on the right, it looks like an advertisement, which makes the whole advertisement split in two and loses the focus.

Third, concise and vivid.

Newspaper advertisements are expensive because of conciseness. Although the layout is priced and should not be wasted, the reader's time is more precious. The content of the advertisement is complicated and lengthy, and readers will not read it. Therefore, newspaper advertisements advocate illustrations. If the picture is clear, there is no need to repeat the text. If the words have already been said, there is no need to draw. At the same time, as far as possible to leave a spacious and pleasing blank, in order to stand out in the dense newspaper layout and attract attention.

Try to be vivid on the basis of conciseness, and avoid dry news or argumentation. Summarize it as one item, highlight several main aspects, change the font and change the boring face. For example, the advertisements produced and promoted by a website in a newspaper are exactly the same as the tone and format of newspaper news. How can there be an advertising effect? In fact, as long as the text of the advertisement grasps the program, highlights several titles with more prominent fonts, and arranges the rest in fine print, it can be much more vivid.

Fourth, superb skills.

The skills of advertising pictures must be based on certain painting skills and artistic accomplishment, and there are also certain requirements for the selection of advertising pictures, such as the composition of photographic pictures. At the same time, in order to meet the requirements of plate-making printing, newspaper advertisements have the basic requirements and characteristics of advertising design, which are different from ordinary Chinese paintings, oil paintings and other paintings. This is that the picture must be accurate, clear and meticulous. All the words, big and small, should be accurate, and the pictures should be accurate, especially when it comes to the image of the goods, and the necessary details should be clearly displayed. Make sure the font is clear when designing, and you can't ignore the text because of the depth of tone. Doing too many fancy fonts will only backfire.