520 theme activity plan

In order to ensure the orderly and effective activities, it is often necessary to prepare the activity plan in advance. Activity plan refers to the planning document for an activity. So what problems should we pay attention to when making an activity plan? The following is my 2022 520 theme activity plan. Welcome to learn and refer to it. I hope it will help you.

520 Theme Activity Plan 1 1. Purpose of the activity plan:

Enhance the popularity and brand image of catering hotels.

Two. Theme of the programme of activities:

Theme 1: "You are the most beautiful in my heart" is the theme.

The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. Therefore, the theme of "suddenly meeting a more beautiful you" is drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to meet the psychological demands of the target group as a gimmick, so as to attract consumers' attention and be smooth and smooth.

Theme 2: The theme of "Romantic Year"

Third, the activity planning strategy:

According to the background of holiday marketing, we will target the middle and high-end people aged 0-40; When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?

Fourth, the activity time:

Xx，xx，xx-xx，xx，xx

Verb (short for verb) Location:

Tentative inside and outside the restaurant.

Sixth, activity orientation and tonality.

1. Positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting middle and high-end consumer groups aged 0-40.

Tonality: Wide range of styles, cultures and fashions.

Seven. Activity form

If the consumption reaches XX, the coupons will be refunded → intuitive profit-making promotion has lengthened the sales cycle of this restaurant.

Valentine's Day Night Theme Activities → Set off the audience, create news topics and expand popularity.

Eight. Activity content

With the theme activities of Tanabata as the main line and the previous coupon rebate promotion as the auxiliary, we will hold a three-day theme marketing activity of "Suddenly Meeting You Is More Beautiful", and hold a single dating party of "Suddenly Meeting You" and a couple dating party of "Romantic Remembrance Year" on xx, xx.

0-40 years old single-"You are the most beautiful in my heart" large-scale single dating party;

All singles can attend the large-scale single dating party held by the catering hotel on xx, xx, XX, 20xx, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.

Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )

Couples and lovers aged 0-40 —— Crossing Lovers' Night. Romantic aftertaste year "couples theme party:

As long as you have a partner around you, you can attend the couple-themed party held by the restaurant on xx, xx, xx. All couples can get a 50% discount on food and beverage when spending in the restaurant on Valentine's Day. Customers who celebrate their wedding anniversary on XX, XX, XX can enjoy the free couple package provided by the restaurant as long as you dare to tell your romantic love story.

Nine, the scene atmosphere creation

First, the restaurant peripheral layout

① Design of Queqiao → Add the cultural atmosphere of the restaurant.

The creative design of the large-scale Queqiao gate at the entrance of the catering hotel, with the help of the cultural customs of the traditional Qixi Bridge Festival, adds the humanistic customs and festival uniqueness of the catering hotel. In order to attract consumers' attention, and strongly invite well-known local photography agencies to join in, leaving the most beautiful figure for every consumer who enters the store.

② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.

Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.

(3), antique publicity column → point out the theme of the event.

Abandon the traditional Chinese columns, creatively design antique publicity columns according to the marketing theme, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.

B, the hall environment atmosphere layout

① The layout of China lanterns.

Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.

(2), modelling propaganda flag layout

According to the marketing theme, the picture and content of the flag are designed and publicized in a unified way, and they are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.

(3) Modeling and layout of photo receiving table

According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.

(4), zoning stage modeling layout

According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.

(5), light and shadow art equipment layout

According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.

X. valentine's day activities and procedures

(single area)

Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.

Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.

7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun.

Perfect Meeting on Valentine's Day Night-The melodious music performance of xxxx minutes in the event set off the atmosphere of the whole event.

B, lovers' area

Take a romantic photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.

Looking for 5 pairs of perfect love-find 5 couples who are married on Valentine's Day in the whole city, tell their romantic love stories on the day of the event, and enjoy the perfect couple package specially provided by the catering hotel for free, which is the main link of the couple gathering.

Romantic aftertaste of Valentine's Day-As long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Valentine's Day can enjoy the perfect couple package, romantic wedding anniversary, perfect love story and share blessings free of charge.

XI。 Activity planning:

Xx investment consulting co., ltd

Twelve. Location:

Xx Huang hotel

520 Theme Activity Program II I. Theme:

520, online valentine's day

Second, the activity time:

20xx May 17—May 20 (Thursday to Sunday)

Three. Activities:

Activity 1: My love-I am in charge.

Romantic 520, gentle and affectionate, wear 60% off, high-grade leather shoes, travel shoes 20% off, sweaters 50% off. Tanabata is a hot sale, which makes you dress very sweet. (except express and special offers. )

All customers born on May 20th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, pick it up at the main service desk 1F)

Activity 3: 520 Affection, token to send affection.

1, jewelry: pure gold 180 yuan/g, platinum Pt 950: 385 yuan/g. Silver jewelry is 7.5% off, jade counter is 50% off, XX lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Watch category:

During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 20% off, and Yuxi and Dr. Li are 10% off.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.

68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!

520 Theme Activity Plan III. Background Analysis

On May 20th, the abbreviation "520" was homophonic, meaning "I love you".

As the first day after the May Day promotion, we intend to use the concept of "520" to deeply tap the untapped market potential of May Day activities and provide assistance for sales terminals fighting in this year's fierce competition. At the same time, it avoids the peak of competing products promotion and plays a connecting role between May Day promotion and summer promotion.

Shuanghu 520-In order to promote the theme of "Love Home", it is determined that 200 specialty stores in China will give priority to this activity. This activity, supplemented by sales promotion, promotes the brand image through media and terminal publicity, and makes up for the damage caused by the 5 1 price war to the brand.

Second, the theme of the event

Which bed will you sleep in at 520 this year?

-XX furniture famous brand xxxx love theme promotion

Third, the theme hype.

Which bed do you sleep in this year's 520 theme hype promotion table stage time project?

In the first stage, 5. 10 throws questions online and offline, causing public opinion hotspots. In the second stage, 5. 13-5. 16, the problem was hyped and the problem was directed in a positive direction. In the third stage, 5. 16-5.20 introduces the double lake, describing the function of the double lake bed, the benefits to sleep and so on. The fourth stage, 5.20, is for discussion.

Four. I-word duration

20xx.5. 17-5.20 (Saturday to Tuesday)

Verb (abbreviation of verb) activity content

project

Operation mode

Activity content

After taking photos at the event site, scan the QR code to participate in the ipad mini lucky draw and get tickets. (This activity needs to be set in the area with the highest traffic volume in the city, and the downtown area is recommended) First prize: ipad mini 1, second prize: ipod nano 5, and third prize: Polaroid camera 10. After buying Shuang Hu products at will during the activity, you can participate in the Hummer wedding car lucky draw by filling in your personal information, wedding date and place.

1. Say your love and win an ipad gift.

2. Go to Shuanghu and use the extended Hummer as a wedding car.

3. Buy furniture and send home appliances to the whole family for one stop.

Active products of intransitive verbs

The products of this activity are all extended to May Day promotional products.

Seven. Terminal activity execution node

Time 5.6 -5.20: The activity plan released by the market center is released by the company's promotional activity material template.

All branches hold project communication meetings: understand, be familiar with and master the significance and implementation points of this activity, deeply understand the spirit and content of the plan, make relevant work arrangements, and publicize the activity plan to the activity stores.

Finalize the promotional materials for each region.

The specialty stores produce promotional materials for external publicity.

Activity execution.

Activity evaluation submission.

(On May 9th, the company will conduct spot checks on the implementation of the activities of the exclusive store, and punish the branches that fail to implement the activity node or fail to implement it properly. )