GAC Honda Haoying: attracting young people with its “true qualities”

With the changes of the times and changes in values, more and more consumers are beginning to "judge a car by its appearance" when choosing a car. I don't know when it started, but appearance has become a factor. There is no single most important criterion for purchasing a car for most consumers. Guangqi Honda, a car company that has always been known for its high quality and high reliability, used the "WILL IS ?BEAUTIFUL Beauty lies in its true nature." Since BREEZE was launched at the end of November last year, its sales have been rising steadily, and in June this year, sales exceeded 20,000 units.

Good looks and freshness

Last week in Pingtan Island, Fuzhou, Guangqi Honda held an "authentic adventure" for Haoying that broke away from the traditional test drive format. "Record", taking "true color" as the starting point, selects multiple scenes with true beauty, allowing the media to connect the unique life experience with the true driving journey through the combination of "people × scene × car", through photography and video competitions , allowing more young people to deeply perceive the true charm of Haoying. Although as a mechanical straight man, I am not very interested in these. Compared with the appearance, I prefer to return to the origin and explore the true nature of Haoying through test drives (power, mechanical texture, comfort, etc.).

There is no doubt that if you put Haoying and its sister model CR-V together, I think most people will think that Haoying will indeed be more pleasing in appearance design. Its simple and elegant body line design makes the entire vehicle's body lines look smooth and elegant, and its body posture also looks slightly lower than that of the CR-V, creating a more sporty style. After all, Haoying's sister car has been on the market for too long, and I believe everyone is already tired of it. And Haoying, who has just debuted, will naturally have an extra sense of freshness.

At the shooting spot on Houyan Island, I saw the real car of Haoying's BLACK? , and the taillights are combined with blackened fiber optic LEDs, giving it an unstoppable sporting momentum. When the sunset on the seaside is projected onto Haoying's body, I seem to see the true nature of the soul under subtractive aesthetics.

The driving quality is still very Honda

The more than 240 kilometers from Fuzhou city to Pingtan Island includes both congested urban roads and highways with sparse traffic. There are also nine twists and turns on the mountain road on the island, which allows me to fully experience the overall performance of Haoying. The Haoying hybrid version I tested this time is equipped with Honda's third-generation i-MMD dual-motor hybrid system. I remember that when I first test drove the Accord Hybrid 4 years ago, I drove according to my daily driving style (the speed was too fast), and at the end of the day, its fuel consumption was as low as 4.8L/100km. At that time, it really refreshed my view on the fuel consumption of hybrid vehicles.

The third-generation i-MMD dual-motor hybrid system on Haoying will perform more "smartly". When starting and driving at low speeds, the motors will take the initiative to take over the work. When you suddenly step on the accelerator halfway, Haoying will immediately understand your intention. At this time, the engine will quickly join the work and provide power performance at any time in hybrid mode. Especially when accelerating in the middle part of the head, there will be a more obvious pushing feeling on the back. After a day of test driving, Haoying's average fuel consumption per 100 kilometers is 5.6L (up to 7.1L in congested urban areas, and 4.2L on highways). Although there are not many cars on the highway, which can make the Haoying's power be fully utilized, the occasional slow cars running side by side, or cars jamming without turning on the lights, always make people feel disgusted. Fortunately, with the help of Honda's SENSING intelligent driving assistance system, I can relax and enjoy the beautiful scenery of the coastal road. I have to say that it is really windy when driving on the seaside here, so many times that I have to fight for direction. After all, when I was shooting with a drone at the beach, the drone was almost blown away by the strong wind.

However, after changing driving, sitting in the back seat, I finally found the familiar Honda "feature", because when the vehicle speed reached 120km/h, the tire noise heard in the rear seat Noise and wind noise will become more and more obvious. If the road conditions are good, the noise is acceptable, but if the road conditions are poor, these two noises will make people feel annoyed.

When driving on mountain roads, Haoying's control performance is compared with the calmness of German brand SUVs. Its liveliness will be a different flavor. I believe that for young consumer groups , this lively dynamic performance in corners can further stimulate young people's desire to drive.

Can Haoying stand out among many rivals at the same level?

As another main model after the Accord, Haoying’s technological configurations are also rich and practical, such as Honda? CONNECT? 2.0 smart navigation interconnection system, kick-type electric tailgate, rear seats With 32 configurations including sunshades, it can be said that it has certain competitiveness among its peers. Facing the competition from Rongfang, Escape and X-Trail, as well as from the same model CR-V, Haoying will have greater advantages in appearance and handling, but its competitiveness in other aspects, especially in terms of NVH, still needs to be continued. effort.

But the most unexpected thing is that the actual average fuel consumption performance of the Haoying hybrid version is actually the best among the three competing products. After all, the thermal efficiency of its i-MMD dual-motor hybrid system was once ahead of Toyota's THS hybrid system. I believe that with the help of its quality reputation and handling advantages, Haoying can still win its due position in this level of SUV segment.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.