Ice shield, the mascot of Beijing Winter Olympics, has been snapped up. Why is it so popular?

The mascot of Beijing Winter Olympics [Ice Shield] has been snapped up. Why is it so popular? Recently, the image of the ice pier can be described as a household name "winning the house applause", but the physical object is fondle admiringly.

In the stadium, the ice pier is favored by athletes; Outside the stadium, it is normal for consumers to wait in line and sell out of stock.

Everyone always has questions, why is the ice pier so sought after and welcomed?

Whether it is face value or strength, the meaning behind it is beautiful.

I think love me, love my dog is the first. The hosting of the China Winter Olympics attracts people's attention, and the ice mound symbolizes "peace, health and happiness". Looking at the world, the current situation is not optimistic. However, the China Winter Olympics brought sunshine and clear ice and snow to everyone who was deeply affected by the epidemic. People like to watch the Winter Olympics and pray for China, so they also regard the ice mound in MengMeng as their favorite sustenance.

Secondly, taking the national treasure as the prototype, we also put on the head shell shape taken from the ice and snow sports helmet. The appearance of ice crystals is transparent and attractive, dotted with colorful halos, like astronauts wearing spacesuits, full of scientific sense and high recognition. It looks lovely. The so-called "cuteness is justice" conforms to the aesthetics of China people and the festive atmosphere of the Winter Olympics and the Spring Festival. And the panda prototype is very popular. No matter what IP it is, as long as it is close to the panda, it is basically "applauding and giving up." Here, the black and white panda is a traffic code.

Third, the impact is far-reaching. "Ice" symbolizes purity and strength, which is the characteristic of the Winter Olympics. "Dundun" means honest, healthy, lively and lovely, which accords with the overall image of the panda. It is not only a fine tradition of the Chinese nation, but also a symbol of the athletes' strong physique, tenacious will and inspiring Olympic spirit. No matter its name or appearance, it has distinctive China characteristics, showing cultural self-confidence and national pride.

Fourth, the product of cultural self-confidence, the display of unique ideas and the publicity of profound culture. "Ice Shield" became a traffic star, which originated from China's cultural broadness and national self-confidence. The hot sale of winter Olympic commodities such as "Ice Shield" reflects the continuous improvement of China's cultural soft power, and also shows national pride and self-confidence.

Fifth, it is the enthusiasm of people at home and abroad for the Winter Olympics, their love for sports, and their demonstration of China's strength.

Sixth, the platform is high. The Winter Olympics let more people see the mascot-the ice pier, which provides a window for people to feel. Hanging ice piers has become the most direct way for people to experience the Winter Olympics. In fact, not only ice mounds, but also plush toys, commemorative badges and hand-made winter Olympic elements are very popular.

Finally, of course, it was the media propaganda and foreign friends who made great contributions and successfully exported the image of "Bingdundun" to foreign countries. After Japanese reporters reported that the emblem of the ice pier on the flower slide scene was circled, many foreign athletes spontaneously publicized it, and the media and businesses participated in it one after another, making the ice pier burn continuously. For example, Japanese players and Japanese media spare no effort to promote the "Ice Shield" spontaneously, and Swedish and American players also take photos on social media spontaneously-causing netizens around the world to "envy and hate" and wish they had one.

Therefore, "the right time, the right place and the right people" has become the reason why Ice Shield has won praise. In fact, sometimes people think about the cultural output that people often say. In fact, Bingdundun, like Xia Aofuwa before, is a "China impression" of China that combines tradition and modernity for the world to see.