Photographing skills of Taobao shop

Lead: Regarding the skills of taking pictures in Taobao shops, product shooting is different from other subjects and is not limited by time and environment. The following is the relevant content I have compiled for you, hoping to bring you help!

(A) Taobao shop photo skills

As an online shop seller, everyone knows the importance of product shooting. How to present the goods truly and clearly in front of buyers is an important information that sellers must know.

Different from artistic photography, product photography does not need to reflect the artistic value and high aesthetic taste of photos, but this does not mean that the final image is boring.

Because most sellers have not received photography training, most of the photos taken are unsatisfactory, so in order to improve everyone's understanding of product shooting, we should pay attention to the relevant professional knowledge of product shooting.

First, the characteristics and requirements of commodity shooting

In a broad sense, the object of commodity shooting refers to everything that can be sold, including flowers, trees, fruits, vegetables, daily necessities, handicrafts, historical relics and so on in nature. What we want to talk about is that, in a narrow sense, the scope of shooting is indoor decorations, flowers, utensils, handicrafts and other small objects that can be placed manually.

Commodity photography is different from other subjects photography, it is not limited by time and environment, and can shoot 24 hours. The key to shooting lies in the organic organization of goods, reasonable composition and proper use of light, so that these goods can be displayed quietly and vividly, and give buyers real feelings through your photos.

The characteristics of commodity shooting:

1, the object is still: the biggest feature that distinguishes commodity photography from other photography is that the objects it shoots are all static objects.

2. Arbitrary shooting: Arbitrary shooting is another remarkable feature that distinguishes it from other photography. You don't need to rush to shoot on the spot, you can grasp the photographer's intention at will and finish it slowly.

3, restore the truth: you don't have to pursue artistic conception too much and lose the original appearance of the item.

General requirements for commodity shooting:

The general requirement of commodity photography is to fully express the shape, quality and color of commodities without exaggeration.

Form refers to the form, modeling characteristics and picture composition of goods.

Quality refers to the texture, quality and texture of goods. Product shooting is very strict with quality. The shadow level that reflects quality must be clear, delicate and realistic. Especially in subtleties, highlights and shadows, the performance requirements for quality are more stringent. Appropriate light distribution angle and light contrast can better complete the performance of confrontation.

Color, commodity shooting should pay attention to the unity of color. Color and color should be in contrast to each other, not in opposition, and they are a unified whole. "There is no need to be elegant in the room, and there are not many flowers." Color processing should be as simple, accurate and pure as possible to avoid complexity, disorder and confusion.

Equipment preparation:

1, since it is an online shop to shoot goods, it is necessary to have a camera suitable for still life shooting, preferably with macro function.

2. The tripod is an indispensable main accessory for shooting goods and other objects. In order to avoid camera shake and ensure the clarity of the influence, a tripod is needed.

3, lamps and lanterns, is the main tool for indoor shooting, if conditions permit, there should be more than three lighting. It is recommended to use three-color white energy-saving lamps with a power of more than 30 watts, which are relatively cheap and have a good color temperature. Perfect for home shooting.

4. The commodity shooting platform is necessary for commodity shooting, but it can also be used flexibly. Desk, family coffee table, square table, chair, large cardboard box and even smooth ground can be used as shooting table.

5, background materials, if you go to the photographic equipment store to buy regular background paper and cloth, the cost is very high, and it is not necessarily convenient to use in a small room. You can go to the stationery store to buy some completely opened white cardboard to solve the problem of no background. Never use copy paper. You can also buy some fabrics with different textures (pure wool, chemical fiber, silk) in the market for background use.

Mild use

Commodity photography is different from other photography subjects in the use of light.

Most of the objects of commodity shooting are things that can be put on the shooting platform. The texture of the object and the composition of the picture are more demanding than other photographic subjects. However, lighting is used more and natural light is used less in shooting, so the picture layout and lighting processing are more complicated.

1, indoor natural light:

If you use indoor natural light to shoot goods, you should know the characteristics and requirements of this light. This seemingly simple and easy-to-use lighting condition is very likely to lead to the failure of shooting. Because indoor natural light is the light that comes from outdoor natural light through doors and windows, the direction is obvious, which is easy to cause the contrast between light and shade of the light-receiving part of the object. That is, it is not conducive to the pursuit of the texture of the article, and it is difficult to complete its color expression. For photographers, the freedom of using light is limited.

In order to change the problem that the contrast between light and shade of the subject is too large, first, we should try our best to adjust our shooting angle, improve the lighting conditions of commodities and increase the distance between the subject and the doors and windows. The second is to make rational use of the reflector to make the dark part of the subject receive light, thus narrowing the difference between light and shade of goods. Using indoor natural light to take photos of goods, if the lighting is reasonable and accurate and the shooting angle is appropriate, not only can the lines of goods be clear and distinct, but also the brightness of the main body can be uniform and the picture atmosphere is realistic.

In terms of lighting for commodity shooting, if conditions permit, it is recommended that you use artificial light sources and practice shooting according to your own understanding of commodity shooting.

2, artificial light source:

Artificial light source mainly refers to the light emitted by various lamps. This kind of light source is widely used in commodity shooting. Its luminous intensity is stable, and the position of light source and the irradiation angle of light can be adjusted according to your own needs.

(B) Taobao shop naming skills

Naming principle:

First, the name of Taobao shop should be easy to remember.

Why is it easy to remember? If you remember your name, others will think of your shop when they remember it.

Second, the name of Taobao shop should reflect the brand.

On Taobao, when you mention "Qigege", you know that he is a woman's dress, right? There are many famous shops that are the same. In reality, when we mention the big player, we know that he is playing games.

Third, the names of Taobao stores should be related.

Your store name must be highly related to the product, and it is best to add what it does after the name, such as recharge, XX recharge store.

Fourth, the name of Taobao shop should be auspicious.

Many people choose their names around the word "Geely". How to choose a name is more auspicious. As long as it is auspicious, business may be good.

Fifth, the name of Taobao shop should be nice.

Does that sound good? Look at someone. I believe a good name and a bad name can be known at a glance.

Naming skills:

First, avoid using numbers and letters.

Letters and numbers are more difficult to remember than Chinese characters, which is another matter if you intend to do business with foreigners.

Second, you can see the main products through the store name.

The name of the store must be consistent with the business goods, and should reflect the business characteristics of the store, so that consumers can easily identify the business scope of the store and have a desire to buy. The name of the store is related to the probability that your store will be found by others. When users search on Taobao, they mostly enter the names of things they want, such as men's wear, women's wear and other keywords. If your store name contains such keywords, it will be searched by others.

For example, "Fashion Frontline for Fashion Women" includes several key words such as fashion, women's wear and fashion. Of course, we also need to add some advertising words at different times, such as "discount, promotion, Valentine's Day".

Third, it can operate for a long time.

For example, a small shop that mainly focuses on clothes and is compatible with bags and children's toys, according to the general method, it is best to take the name of fashion hut. However, if opening a small shop is not the ultimate goal, I want to open a website at a certain time. Choosing a store name now must be for future development, unless you want to come back in a few years. At the same time, in the future business process, in order to meet the needs of the new situation, it cannot be said that there is no possibility of switching to other commodities. Combining these factors, we need to take a neutral name with regional characteristics to attract others' attention.

Fourth, it can reflect your advantages.

Online shopping reputation is the most important. If your online shop has a high credit rating. It might as well be reflected in the name of the store. For example, the store names include "100% favorable comments" and "Crown Seller".

Fifth, the screen name is also very important.

If you don't provide your real name on the Internet, the screen name you want to take (that is, the nickname used to log on to C2C platform also has the name of the shopkeeper) is very important. The screen name is very meaningful when you choose it, which makes people easy to read and remember.

Six, the taboo of online shop job name

Online shop names are taboo, such as the combination of letters and numbers, or the phenomenon of imitating other people's names to change a word. These are unwise choices, and the store name should be easy to read and remember. Be catchy, don't use biased words, strange words and uncommon words. Store name is the best way to promote yourself. Think about it, if a customer wants to recommend your store, but he doesn't know your name, he will say to others, "Go to that, that, that, that, that, that, that, that, that, that, that, that, that,