What are the forms of posters? What types of posters are there?

What are the manifestations of posters? 1. Direct topic

This is a common and widely used expression technique. It is to copy and display the environmental plot or advertising product directly on the poster screen, and at the same time use photography or painting to describe and render it. Directly showing the theme can give people a sense of realism and closeness without distance.

2. Science fiction ideas

The conception and implementation of poster propaganda with the help of science fiction is the basic idea for the naturalness of the earth and human life. The choice of theme can be a simple idea in a scene without objectivity, or it can be a qualitative change of the original image through multiple construction methods.

3. Exaggerated contrast

The performance of exaggeration and contrast is to exaggerate one of two or more visual elements, so that it goes beyond the original and conventional concept of proportion and forms a strong contrast with another object in the picture, including the contrast effect of big, small, quality, quantity, light and heavy.

quick-witted

The use of interesting techniques is an interesting and intriguing technique adopted by designers to strengthen the theme expressed in movie stories, which is ingenious and subtle. Various expressive techniques such as implication, exaggeration, satire, humor, humor and lyricism are often used, and the ultimate visual effect pursued by works design is: not seeking rationality and legality, making people care.

7. Visual transition

The selected elements transition from one form to another, and the process of change includes gradual change and promotion. The designer's thinking is beyond the imagination of nature. With the help of certain graphics, two completely different spatial environments are arranged in one space, which can stimulate the audience's curiosity, open positive thinking associations and arouse the audience's desire to further explore the meaning of advertisements.

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What are the poster formats? Poster format:

The format of a poster usually consists of three parts, namely, title, text and signature.

The title of the poster is extremely important for the promotion of the poster. Therefore, the title writing should be concise, vivid, novel and eye-catching to attract readers' attention. The title of a poster usually has two forms: one is to use the word "poster" directly; The other is to write the title according to the content of the poster.

The poster theme is the core part of the poster, and it is a concrete description of the poster title. Language requirements are vivid, concise and to the point. This is both encouraging and not exaggerated. The common forms of text are: brief description, literary description and artistic design.

First of all, the theme is clear. Secondly, the key words are prominent (bold is bold, red is red).

Third, it conforms to reading habits.

Fourth, stimulate the desire to click in the shortest time (try to think).

Fifth, the color should not be too eye-catching (not too fancy).

Introduction:

Name poster, which originated in Shanghai, is a common way of publicity. In the past, posters were used in plays, movies and other performances or ball games. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea".

Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Regular posters usually include the nature of the event, organizers, time and place, etc., which are mostly used for film and television dramas and new product promotion. They use pictures, words, colors, space and other elements to fully combine and display publicity information to people in an appropriate form.

What types of posters are there? 1. Commercial poster A commercial poster refers to a commercial advertising poster that promotes goods or commercial services. The design of commercial posters should be properly matched.

Combine the styles of products and audiences.

2. Cultural posters Cultural posters refer to posters of various social and cultural activities and exhibitions. There are many kinds of exhibitions, different exhibitions.

Everyone has his own characteristics, and designers need to know the contents of exhibitions and activities in order to express their contents and styles in appropriate ways.

3. Movie Poster Computer Poster is a branch of poster, which mainly plays the role of attracting audience's attention and stimulating movie box office income.

It's a bit like a drama poster and a cultural poster.

4. Public service posters Social posters are ideological. This poster has specific educational significance for the public, and its poster themes include

All kinds of social welfare, moral propaganda, or political and ideological propaganda promote the spirit of fraternity, dedication and common progress.

Posters are mainly used to promote products, so its most prominent feature is to attract the attention of the vast number of visitors, so as to integrate them.

Steps to understand product features. For all walks of life, poster design is also divided into many types, such as single-page design, folding design, advertising design and so on.

Ok ... let's first briefly understand the nine categories of poster design.

Directory design: The success or failure of a good directory design depends on the design orientation. In other words, it is necessary to communicate with customers in the early stage, and half of the good catalog design comes from the early stage communication, so as to reflect the consumer demand of customers and bring greater sales performance to customers.

2. Menu design: Menu design requires the expression of high-end, enjoyment and other feelings, and some unique elements are used in the design to reflect the food.

3.DM design: DM is self-contained. Without the help of other media, it is not affected by the publicity environment, public characteristics, information arrangement, layout, printing,

Paper and other restrictions. Also known as "non-media advertising". Samples and instructions are brochures with a cover and an inner page. Just like book binding.

Sample. The cover and content are complete. The paper, layout, printing, mailing and giving away of publicity materials are independent.

Make love. It is precisely because DM's design and brochures are highly targeted and independent. Therefore, in order to fully serve commodity advertisements, we should

When high demands are put forward from conception to image expression, from DM design layout to printing paper, consumers can't put it down. As we have to do.

When you get a beautiful DM design card or a beautiful book, you should keep it properly and don't throw it away. Exquisite DM design publicity

Data will also be preserved for a long time and play a role for a long time.

4. Folding design: the folding is divided into 2\3\4 folds, and the paper is folded into volumes in page number order. The format size (2 10*285) is usually a company brochure or mass printing.

Product catalog size) or other sizes of books are bound into a book, or large-format printed sheets will be folded into a certain format as needed.

5. Single-page design: Single-page design pays more attention to the form of design, showing a huge amount of content in a limited space. Single page design is very common in the design of single page products.

Generally, products are advertised on the front and introduced on the back.

6. Direct mail advertising design: Direct mail advertising samples require strong pertinence, strong communication and strong impact. With the characteristics of "short, flat and fast", we can attack quickly and reach consumers.

Attract potential customers

7. Training Manual Design: A successful training manual design and production is one of the key factors for a company's product service and market brand image communication, and it is the party consolidation.

An important platform for displaying enterprises. It can integrate the characteristics of products and services, the competitive advantage and image characteristics of enterprises and other internal cultures of enterprises.

Combine external market communication

8. Address book design: According to the function and enterprise nature of the address book, appropriate composition and design elements are applied to reflect the characteristics of the address book: nostalgia and retention.

Miss and miss

9.CD envelope design: A good CD envelope design should not only impress readers in attractive form, but also be "intriguing", which is demand design.

The author has a good idea and conception, which makes the design of CD envelope form a perfect artistic whole from form to content.

Posters are widely used and the publicity effect is eye-catching. Designing a good poster is very important for activity promotion and image promotion.

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