What preparations do novices need to make to enter the new media industry?

Before we start writing, let's face up to a question: what is the working prospect of new media operation?

This is a question that every friend who sets foot in this business will think about (serious face. jpg)。

Then the point comes. I quote an answer with the highest approval rate in Zhihu. Those who come to beat the floor will answer your question:

After more than five years of barbaric growth, new media will gradually bid farewell to the grassroots era, intelligent technology will enter the content industry, and a new content revolution is taking place.

With the increase of the number of new media, content overload brings the flood of inferior information and the lack of authenticity, which makes more than half of users worry about the quality of new media content.

The emergence of such a situation will make the new media with orientation, professionalism and media literacy have more room for development in the future.

Therefore, new media is still the general trend. And people who do well in operation, like tiger balm, are very valuable.

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Secondly, let's consider again, what are the positioning and requirements of enterprises for new media operation positions?

We must know what the master's father wants us to do, so that we can have a clear goal.

Here are two pieces of recruitment information about Zhaopin's recruitment of new media operation posts, which describe the job responsibilities and requirements comprehensively, and can be described by "chestnuts":

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To sum up:

1, responsible for the overall operation of the company's new media platform and new media KPI (fans, reading, sharing, etc. );

2. Responsible for new media section design, theme writing, hot spot planning, etc. And regularly organize online and offline theme activities to improve fan activity;

3. Responsible for the new media marketing planning and implementation planning of the company's projects;

4. Ability of image processing, data analysis and independent writing and editing.

In fact, the job responsibilities of each company's new media operation positions are similar, but because each company's business direction is different, other capabilities are different.

Therefore, under the premise of having basic skills such as copywriting, planning and execution, data analysis and picture processing, you also need to have skills such as courseware making, video editing and photography.

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Well, the industry prospect is clear, and the job responsibilities are basically clear. It's time to optimize your resume.

Ok, the first suggestion of resume optimization: you don't need to list every job experience in your past, so don't be so good. ...

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Put yourself in others' shoes. Miss HR sees a resume with a lot of work experience. What else will she think except scalp numbness? You must have no perseverance, perseverance, patience and low vision. ...

Therefore, a clear direction can optimize the work experience related to new media operation.

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The preliminary work is almost ready, how to stand out in the interview?

First of all, you should pay attention to the most basic gfd in the interview: the gfd mentioned here does not make you dress up beautifully and make up heavily, nor does it require you to have long legs of 1.8 meters and be decent.

Generally speaking, people in the workplace give people the first impression that they are capable, so the dress should be based on this principle, mainly business casual clothes, and too formal dress will make people feel stiff.

Ladies wear solid-color high-heeled shoes within 5cm (it is recommended to choose simple ones without too much decoration, otherwise it will give people an exaggerated feeling), solid-color casual shirts, coats, underpants and skirts with good texture, no more than three colors, the same color, simplicity, atmosphere and cleanliness; Wear light makeup, don't have big red lips, and the putty on your face should be thinner, fresh and natural.

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Now many companies don't read your online resume or your resume. You usually need to fill one out on the spot. Remember, don't worry, write with peace of mind.

The basic information should be written neatly, and all the blanks should be filled as much as possible. If there is really nothing to write, cross it out or leave it blank, so that the interviewer can see it at a glance, eliminating the step of asking you step by step.

Work experience needs to highlight the key points of the work content, clear and clear, and it is also convenient for the interviewer to browse quickly and obtain information;

Self-evaluation and career planning are the highlights. Don't just scribble a few words, so it's easy for the interviewer to acquiesce that you are a person without planning, ambition and enterprise.

In the long run, you must want a promotion and a raise. Don't hide your desires. In fact, the company likes wolves like you, and the last thing it likes is sheep slaughtered by others. Write down your expected salary with confidence.

Uh ... of course not. What I mean here is that the market price is reasonable ... For example, in Shanghai, the salary of a new media operation post is generally 6- 12K. Although Xiao Bai is inexperienced, don't sell yourself short and ask for the lowest price of 6K in the industry. You can fill in 8 k.

The first principle of talking with the interviewer is to be calm, because the essence of the interview is negotiation.

What you have, what you can give each other, what the other party has, what the other party can give you, and how the other party can help the company reduce the cost and kill your price are all processes of mutual game.

Don't worry about the short time. If the other person can't hear you clearly, then speed up the speech, slow down the speech, pronounce every word accurately, take your time, hold the other person down and take the initiative to attack.

When you interest the interviewer, he will want to talk to you. At this time, you will still be a general, polite, polite and leisurely.

If the interviewer decides to hire you, don't be too happy and talk to him about salary. This is the most important link. Although the bottom of my heart is weak, it must be "you have to give me this price, and the absolute return is greater than the input."

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Dangdang ~ knock on the blackboard to draw the key time ~

Get to the point. First, you need to know why you are doing this:

Don't laugh, too many people are looking for jobs just to get a salary and make a living, and they are always passive at work.

Have you ever thought about why you want to do this job?

Like I said, there are two reasons:

First, I like writing and have some writing knowledge. I think this is one of my advantages, so where is your advantage? Everyone has a long board and a short board. At the same time, you can make up for the short board while playing the long board at work.

Second, the operation of new media is the general trend, especially in first-and second-tier cities, and its acceptance is very high. At the age of three years after graduation, you want to find a long-term job. A job or industry with poor prospects will make you constantly change. I can't afford the time cost.

Secondly, you should find out what your job is:

Some children's shoes say that the new media means sending articles, Weibo, posts and so on. These are all known by Xiao Bai. How to prove that you are an expert in this field?

The answer is to find the right position for your interview, find professional people, read professional books, and learn from the most basic concepts.

For example, what is the definition of new media? You must understand these technical terms, and the interview is very useful!

What does the new media include? What does WeChat official account include? How to operate the official WeChat account? How does Weibo market? What is the prospect of new media?

Children's shoes, this is not to let you play with concepts, but to understand the overall structure on the basis of understanding. These concepts can provide the correct direction for your future work. After all, the world outlook determines methodology!

In addition, you should fully understand the company you are interviewing:

The most basic thing is to search the basic situation of the company on the internet and start to look at the main business and company size. After digestion, I will look at the promotion mechanism, the general situation of various departments, excellent cases or projects, and finally understand the company's core concepts and values, which is more impressive. This is equivalent to giving yourself induction training.

You should remember that everything you have learned is useful. Don't think that something is unimportant, so it just passed by inadvertently. Information is complementary and interpenetrating. Only by understanding one can we understand the other.

After understanding the macro basic situation of the company, you need to study the detailed information of your interview position, such as WeChat operation: I first paid attention to the company's official WeChat account, read the style and content of historical articles, and then searched the official WeChat account with the same style to analyze its routines.