Traditional Culture Encyclopedia - Photography and portraiture - What are the ways for users to experience maps?
What are the ways for users to experience maps?
User experience diagram is a visual description of users' experience in using products or receiving services, so as to find out users' problems and satisfaction in the whole use process and refine the improvement points and opportunities in products or services. The most typical example of user experience diagram, which is quoted by many articles, should be the European railway ticket purchasing experience diagram drawn by Chris riston.
The contents and elements of the user experience map are as follows.
Area A: The user model provides a description range for the map by assigning (1) the role ("Who") and (2) the scene ("What") to be verified.
Area B: The core of the map is the visual experience process, and the paragraphs of the experience process are usually aligned (3). Users' behaviors (4), thoughts (5) and emotional experiences (6) in the whole experience process can all be displayed through quotes or videos in the survey.
Area C: The analysis should be different according to the business objectives supported by the map. It can describe the discovery and pain points of users in the research process, as well as the development opportunities (7) and ownership (8) in a certain focus direction.
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