Reasons for letting cultural relics speak

The reasons for letting cultural relics speak are as follows:

Let cultural relics "speak" and integrate excellent traditional culture into the daily life of contemporary people, which is inseparable from being creative and rich in culture Connotative cultural and creative products.

According to relevant data, when the public searches for museum-related terms, they are not only interested in ticketing or exhibition information, but also various peripheral cultural and creative products. Nearly 90% of users browse museum peripherals. Cultural and creative product information, cultural and creative market environment is great.

Consumers must be able to perceive the cultural value of this cultural creation and generate an emotional resonance with it, in order to arouse consumers' desire to purchase.

“For example, after a museum holds a theme exhibition or theme event, the sales of related cultural and creative products have increased significantly compared with before. The main reason is that the public has an in-depth understanding of cultural and creative products in exhibitions and activities. The stories and connotations behind it can give the public a pleasant cultural experience through cultural and creative products, guidance services or on-site display space atmosphere."

Extended information

" fold. "The halberd sinks in the sand and the iron is not sold, but it will be polished and recognized by the past." Every seemingly cold cultural relic is a witness to the smoke and clouds of history, and carries many living people and events. If the literary and artistic creations related to the display of cultural relics can, on the basis of popularizing cultural relics knowledge and displaying the exquisite craftsmanship of cultural relics, dig deeper and tell the stories behind the cultural relics well, it will be possible to stimulate and release the strong humanistic atmosphere contained in the cultural relics. , making cultural relics "alive".

"National Treasure" does this better. In the first episode of the program, Shi Gu introduced the story of the guardian of the Forbidden City. During the Anti-Japanese War, in order to prevent millions of national treasures from being looted by the Japanese invaders, Liang Tingwei, the first generation guardian of the Forbidden City of the Liang family, traveled across the country for 16 years and escorted Shigu to Nanjing.

After the victory of the Anti-Japanese War, his son transported the stone drum back to Beijing. Today, as the fifth generation guardian of the Forbidden City of the Liang family, Liang Jinsheng continues to protect cultural relics such as stone drums.

Reference materials: People's Daily Online - Guangming Daily: Let the national treasure "speak"