Traditional Culture Encyclopedia - Photography and portraiture - Advertising company employees are in urgent need of professional titles! ! ! thank

Advertising company employees are in urgent need of professional titles! ! ! thank

Advertising may be the industry that invented the most titles in the world. Many newcomers often get lost in a long list of abbreviated titles.

In the field of interaction, there are many new titles, and different companies may have different titles for a position with the same function.

AAD[ Joint Art Director]–Associate Production Designer

AAD[ Associate Account Director]–Deputy Account Director

Assistant account manager-assistant account manager.

ACD[ Associate Creative Director]–Deputy (Assistant) Creative Director

Ad[ artistic director]–production designer (artistic director who can independently perform the work of production designer in the creative department).

Discuss and implement innovative ideas and the formation of responsible brands with CW; Focus on drawing ideas, and be responsible for or supervise their implementation; Work with CW to determine the design and arrangement of creative pictures and words; Responsible for implementing and guiding the formation and artistic quality of TV scripts, subtitles, plane drafts, color drafts, photography, illustrations, finished drafts, printing colors, prints, products and other artistic elements; Creativity should be discussed with CW and reported to CGH/CD for discussion to form a * * * understanding; Production designer and quality control designer and FA; Take responsibility for the final project together with CW, and sign all delivered projects.

Ad[ account director]–customer service director, business guidance

AE[ Account Manager]–Account Executive, Customer Service, Account Director.

Budget executor, responsible for all business, concept, budget and advertising performance relations between advertising companies and advertisers.

Am[ Account Manager]–Account Manager

AP[ Customer Planning]–Customer planning (divided into strategic planning and business planning).

ASM[ Regional Sales Manager]–Regional Sales Manager

BD[ Business Development]–Business Development

BD[ Business Director]–Business Director

BDE[ Business Head]–Business Execution

BDD[ Business Development Director]–Business Development Director, Business Director

CD[ Creative Director]–Creative Director and Creative Director

(The predecessor of CD, either a copywriting base or an art base, became a supervisor because of accumulated rich experience and excellent creative achievements) to ensure and supervise the quality of the works of the creative department; Lead and guide the creative conception and implementation of important brands; Assist customer department and planner to formulate and complete strategy; Run the company's business together with the company's management, impacting a higher level of creativity; Responsible for the professional training and guidance of members of the creative production department; Coordinate the working relationship between creative production department and other departments.

Chief creative officer

chief evecutive officer

CGH[ Creative Team Leader]–Creative Team Leader

Chief Information Officer [Chief Innovation Officer]

CW[ Copywriting]–Writer, copywriter

[Chairman]-Chairman

[Copywriting Director]–Copywriting Guide

[Creative partner] Creative partner is a relatively new term.

DCS[ Customer Service Director]–Customer Supervisor.

DECD [DEPD Executive Creative Director] is acting as Executive Creative Director.

[Designer]–Designer

[Director]–Director

ECD[ Executive Creative Director]–Executive Creative Director

Fa[ completed artist]–completed manuscript, painter.

Fagh[ group leader of finishing artists]–the group leader who finished the manuscript.

[Flash Designer]-Flash designers generally focus on actions and have no more requirements for the program.

[Flash Developer]–Flash developers, sports and coders can all have this title, and each company may have a different name.

Gad[ Group Account Director]–Group Account Director.

Gcd[ Group Creative Director]–Director of Creative Group

Gecd[ Executive Creative Director of the Group]–Executive Creative Director of the Group.

GH[ Team Leader]–Creative Team Leader

GM[ General Manager]–General Manager

Gmd[ general manager] general manager

[Interactive/Interactive Designer]-Interactive designer is generally called Flash Developer in interactive companies and online advertising companies, but it is called by different names, some of which are biased towards Flash movement and some are biased towards Flash coding.

MD[ Media Director]–Media Director and Media Department Manager

MD[ Managing Director]–Managing Director and General Manager

Media planning-media planning

PM[ Project Manager]–Project manager, mainly internal personnel.

[Planning Director]–Planning Guidance

[Planning Director]–Planning Director

[Research Director]–Director of Investigation

Sad [Senior Art Director]-Senior Production Designer.

SAE[ Senior Account Manager]–Senior Account Manager.

SCD[ Senior Creative Director]–Senior/Senior Creative Director

SCW[ advanced copywriting]–advanced/advanced copywriting

SWD[ Senior Web Designer]–Senior/Senior Web Designer

[Senior Designer]–Senior Design

[Senior Interaction Designer]–Senior Interaction Designer

[Senior Web Designer]–Senior Web Designer

[Strategy Director]–Strategy Director

[Traffic Control Specialist]–Managers, similar to PM, are interested in creativity.

Vice President [Vice President]-Vice President

[Visualizer]–Illustrator, Illustrator, Cartographer, Visual Design

[visual team leader]–visual design team leader

Responsible for the studio manager and creative team; Lead team members to focus on the visualization of creativity and give them extra points; Under the guidance of AD, implement and supervise the creative ideas and forms of offline brands, including the formation and artistic quality of artistic elements such as color draft, supervised photography, illustration, finished draft, color printing and printed products; Assist in the implementation of art design and color draft above the brand line; Every creative work needs to be discussed with the creative team, and it can be delivered by itself after gaining the knowledge of * * * *; Coordinate the work distribution and arrangement between this group and other groups; Provide help and guidance to the author of the manuscript; Check and sign the quality of film, proofing and finished products.

Wd[ Web Designer]–Web Designer

Generally speaking:

A = client, = art, = assistant.

B = commercial business

C = chief, = creativity, = copywriting

D = supervisor/director, = development expansion/development.

E = administrative execution

F = flashing, = done.

G = group/group = general total

H = boss, boss

M = manager, = media media

P = president, = planner planning, = project establishment, = production.

S = Sr = predecessor = predecessor

V = Vice vice, = Visualizer vision