Traditional Culture Encyclopedia - Photography and portraiture - Development strategy of plastic photography
Development strategy of plastic photography
Photography is a popular art form and a spiritual product of the creative subject. It is an aesthetic object, a media language, and it is passing through certain equipment and scenes. Create a distinctive artistic image. Express the photographer's specific feelings, life attitude, aesthetic feelings and views on life and society. Since the reform and opening up, the majority of photographers in our country have gone deep into the grassroots, faced life, and actively carried out photography creation, new photography of various styles, and excellent photography of various styles. There are a large number of excellent photographic works with diverse forms, styles and genres. The richness of genre, theme and theme. Is unprecedented. In recent years. There are more and more formats of various photographic works, more and more exquisite printing, and more and more extensive dissemination. Even set off a wave of calendars, advertisements and picture books. Especially since photography flooded into the wave of market economy, the commercialization, market awareness and profit pursuit of all kinds of photographic works have become more and more intense and urgent. In this case, not only the form of photography is chaotic, excessive and vulgar, but also the content of photography has obviously formed a fixed pattern. Into the misunderstanding, many photographic works are basically beating around the bush in several categories such as scenery, beauty, flower arrangement and pets. There are many photos. It is also in the trend of' yellow' and' naked'. Implicit or explicit expression of a vulgar, boring, obscene, decadent consciousness and atmosphere. As a result, the cultural landscape and aesthetic taste of contemporary photography have been eroded and mutated. On the one hand, it weakens the social function of photographic works, on the other hand, it also damages the market benefit of photographic works.
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