Dragonfly poster-copy of summer solstice poster

What kind of poster is PS balanced composition suitable for? What is balanced composition?

As the name implies, equilibrium must be a kind of equilibrium and balance. It can be divided into symmetric balance and asymmetric balance. Visually, the sense of stability is formed due to the perspective law of being near-heavy and far-light, being near-big and far-small, and being light in depth, or the different arrangements of equal or similar shapes, quantities and sizes, which gives people a sense of visual stability. This balance is different from symmetry, but it also includes symmetry.

Balanced composition gives people a sense of peace and stability, but it is not as dull and lifeless as absolute symmetry, so it is a common form used by photographers in composition. To form a balanced composition, the key is to select the balance point (balance).

In the rice fields, figures and mountain shadows complement each other. Turn them upside down and get a visual innovation.

How to master balanced composition?

What is the balance point? This should be found from the artistic effect. As long as the position is appropriate, small objects can balance with large objects, distant objects can also balance with nearby objects, moving objects can also balance with static objects, and low scenes can also balance high scenes.

I met some girls taking selfies at the airport. At my suggestion, I used the mirror effect of floor-to-ceiling glass to leave their wonderful figures behind. This is a typical symmetrical balanced composition.

With more practice and study, this skill is easy to master in all writing styles.

Let's share some experience. I once watched a program in which a performer put a feather on a lever. With more and more feathers, the balance system becomes more and more difficult to control. Performers must always keep a balance between breathing and whole body movement. Finally, a feather was taken away and the whole balance system suddenly collapsed.

Symmetrical petals are inevitable, and this deadlock is broken by a clever dragonfly. In the use of balanced composition, we must not stick to the rules.

This beauty of balance is used in photographic composition, so it is different. As you can imagine, if the picture is out of balance, the whole disturbed structure will definitely seriously damage the communication of the content. In fact, the golden composition rule is related to this visual balance. Those themes placed at the golden section always make you feel comfortable, otherwise, it always feels strange.

Extract simple geometric shapes from flowers to make the main body stand out. Photography is the art of subtraction. To put it bluntly, we should be good at knowing how to choose and refine in complexity.

Of course, you can also break the rules in some special expressions, such as showing running animals. If you shoot in an unbalanced way, it may make people feel more like body double.

In photography, the symmetrical balance in balanced composition is easy to understand, but how to understand the asymmetrical balance? In fact, we can still find a balance in the constructive relationship between subject and companion, which is called "echo". In the following works, I use the example of balanced composition to illustrate this relationship.

Some composition cases

The wide-angle impact, the symmetry of the building and the uniqueness of the monks in red make the works concise and lively.

The transparent canopy is used to separate the fruit stand and pedestrians into two equal spaces, and the angle of aerial photography gives the composition of the work a sense of freshness.

From the horizontal and vertical directions of this work, we can feel the calm power brought by a balanced composition.

A very good balance. This style easily highlights the main body.

The distant figure and the echo of the horse can realize that a small body can dial a thousand pounds.

Dragonflies against the slightly empty background on the right are in balance with the slightly dense aquatic plants on the left, forming a quiet and stable picture. I want to say that a balanced composition can be inspired by finding a balanced dragonfly on the grass tip.

There is harmony between sheep and trees.

Triangular composition is naturally a composition with good balance effect. In this work, although the triangle has a kind of power, in order to increase the sense of excessive stability it may bring, the photography technique of slow door following is adopted to obtain a dynamic effect.

There is no doubt that the subject is actually in a state perpendicular to my position at that time, but I used diagonal composition to keep the balance of the picture well and skillfully avoid the suspicion of top-heaviness. Therefore, this work should be regarded as a composite combination of diagonal and balanced composition. Composition is not a fixed pattern.

Contradictions in his "Talk about Mountains and Rivers" say: People are still "mountains and rivers". Without people, what is there to praise?

The transparent canopy is used to separate the fruit stand and pedestrians into two equal spaces, and the angle of aerial photography gives the composition of the work a sense of freshness.

If reflected in the balance of power, a balanced composition will release power, but this work aims to show the environment where the audience is, so it is different from the visual impact brought by close-up and exaggerated angles.

A sense of stability can be found in the distribution of scattered points.

In the direction of a positive and a negative conflict, the power reached a natural balance.

On the left and right sides of the road, leisurely foraging cattle create an idyllic atmosphere for the village, balancing the whole picture with the children in the village as the fun center.

Imagine if there is no sailboat in the upper right corner, will the picture lose weight? This is balance.

The lotus leaf on the left and the bone flower on the right are also a kind of balance.

Summer posters copy green willows, swallows and new cicadas

There is no rain on the solstice of summer, and the weather is hot. The summer heat is calm and naturally cool.

The solstice summer has arrived, and everything is competing to grow.

It is hot in summer, and China is thriving.

Cicada, cicada, cicada, cicada, cicada, cicada, cicada.

The solstice in summer is bitter and short, so it is cool to open a hospital.

Thousands of willows help the blue waves, and beauty follows the summer solstice.

The cicada in the shade of the tree, the summer solstice is full of the fragrance and green of the city.

Extend the light of this world and reflect a bright summer.

In Huyun Lake in early summer, lotus flowers began to bloom.

Lin Yu came and went, and suddenly the summer solstice came.

In summer, violet is appreciated, while in Liu Xia, the breeze is appreciated.

Tired of listening to cicadas and caressing fireflies, the summer breeze comes as promised.

When I first saw Wanmu Fanghua, it was already in Zhixia.

Cicada sings and plays, and the summer solstice is very long.

Cicadas began to sing and Pinellia ternata was born.

Fierce gradually disabled, lush trees in midsummer.

The solstice in summer is gloomy, and the rain leaks a little late.

Deer antlers, cicadas, Pinellia ternata

In summer, the fumigation department sits on the stage, frogs sing cicadas and attack the dust.

The south wind blows the fragrance far away, and the lotus blooms on the summer solstice.

Sitting indoors, soaking in the fresh air, I wonder if summer is coming outside the window.

In midsummer, rivers and lakes rush into the sea.

The sky is long and summer, and the world is lush.

Tree-lined, long summer, balcony reflection into the pond.

It's been a long day. Summer is intense, but melons are really sweet.

When summer is long, mountains and rivers flourish and rivers and lakes enter the sea.

The longest blank in summer makes the stars at night particularly bright.

May all the good things happen to you in the longest day.

Although the night is short, it is easier to see the fiery surge of life.

The longest day of the year, listening to the wind and enjoying the slow time in summer.

Pinellia, the beautiful days are very long.

Time is a long companion, and cicadas are singing in summer.

Xia Yun pitied the thin film and shook his fan to listen to the sound of the lotus.

Cicada began to sing, flowers were like brocade, and the mountains were cool in summer.

Cicada sings in the glory of hibiscus from summer solstice, and warm wind sings in sunny days.

The breeze passed through the hall in front of the courtyard, and the dragonfly stood above it in the courtyard.

Looking at the dragonfly standing on the shore, a river is cool in summer.

Summer breeze, borrow a cup to fill an inch of light.

The paradise of science has flowers and moons, and the forest is sparse.

Looking up at the sky and leaving, Lin Mi knows the depth of summer.

The world is full of spring and summer is cloudy. Dan ruo's shadow is full of north and south, and sapphire is full of heart.

Colorful life in hot summer.

The summer solstice is the longest day in the northern hemisphere. It's wonderful to have you around!

The longest day is coming, and it won't live up to all the nights you spent!

Watermelon and nap are the reasons why I like summer!

The heat in June calls for poetry and midsummer.

The solstice summer has arrived, and beauty has begun to grow!

Early summer is especially quiet, and the beautiful scenery does not stop!

Cicada and frog croak until summer solstice, family harmony and all the best.

The taste of summer is enjoying the cool and chatting under the tree.

Shake a cattail leaf fan and take a boat to enjoy the cool season.

The days in midsummer are long, but there is a breeze on your face.

Summer peanuts are in summer, happiness comes from home.

Cui Zhi meets cicadas, making luxury skillfully.

In summer, the breeze sings and cicadas sing to welcome the summer solstice.

Summer is like a raging bubble, like a flood.

The willow-green river is wide and flat, and I heard the song of the river.

The days in summer are very long, the wind in the village is very clear, and there are many swallows living under the eaves, and their wings have grown up.

Rain in the east, sunrise in the east, said it was not sunny, but it was still sunny.

Sitting alone at dusk, who is the companion, Wei Zi Pavilion provides four kitchen books.

From the summer solstice, the old seedlings contain inches of fertilizer, and Pingtian dare not plow.

The gloomy scene of the summer solstice is gradually urging, and sadly, one hundred and a half years have passed.

Bamboo shadows cover the secluded windows, and birds sing at sunset every two days.

The moon on the horizon rose to the top of the tree, scaring away the magpies perched on the branches.

It is the scenery of the West Lake in June, which is really different from other seasons.

The water is bright and sunny, and the mountains are cloudy and rainy.

Green trees, deep shadows, long summer, the reflection of the tower in the pond.

Plum sour teeth, banana green sieve.

Spring pools accumulate water late, and summer trees abound.

Cicadas sing, summer rain, dragonflies make lotus flowers.

On the summer solstice, I hope you can realize every beautiful expectation.

Outside the Netherlands, green mountains and fields are connected, green cicadas are whispering, and the setting sun is slanting.

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Cicadas sing in the forest in summer, and the green corridor breezes through the hall.

In the park, cicadas are singing and Pinellia is enjoying the cool in the house.

Sit with a fan and listen to the sound of lotus flowers, and mountains and rivers will become a city.

Summer is getting higher and higher, so life must be wide at this point.

Sunbathing barefoot, the wind and rain are short, but light is welcome.

You, burning angrily, look through the stars until the world is as hot as fire.

You hold an inch of starlight in your hand and put it on your chest. Since then, the world has become hotter and hotter.

Although the night is short, it is easier to see the fiery surge of life.

Among the works polished by the sun, you are the strongest.

The trees are dark and long in summer, and sometimes there is a cool river wind.

Frogs drum cicadas in the forest and flowers bloom under the trees.

Everything is hospitable to the light, which makes the summer figure the longest.

Pinellia flowers bloom and enjoy the dream of lakes and mountains.

When the garden is fragrant, it is full of summer shade.

The sea breeze rises, the waves dance and the songs travel thousands of miles.

When summer is long, mountains and rivers flourish and rivers and lakes enter the sea.

Everything is reflected in midsummer.

Looking up at the sky and leaving, Lin Mi knows the depth of summer.

In summer by the lake, children's dreams can be filled.

Jiangxia, Feng He.

Extend the light of this world and reflect a bright summer.

A little warmth is the key.

Shades are everywhere, and the wind blows over the lotus pond.

A bay reflects a cool summer.

May all the good things happen to you in the longest day.

Xia Feng's cool breeze blows gently, so I borrow a cup to fill my eyes.

Everything is long, and beauty is accompanied by summer prosperity.

The midsummer sun shines on the road ahead, dazzling.

The paradise of science has flowers and moons, and the forest is sparse.

Summer solstice is busy and the environment is cool.

Summer solstice is full of trees, and cicadas sing among the lakes.

Everything is born here.

The longest day of the year, listening to the wind and enjoying the slow time in summer.

The longest blank in summer makes the stars at night particularly bright.

The longest day, the pursuit of the most lasting elegance.

Time knows life in summer, and everything is long.

Summer solstice, the heat has not yet arrived, natural barriers, cool summer surrounded it.

In the shade of summer solstice, cicadas sing in fragrant streams.

Cicadas began to sing and Pinellia ternata was born.

Xia Yun pitied the thin film and shook his fan to listen to the sound of the lotus.

The breeze passed through the hall in front of the courtyard, and the dragonfly stood above it in the courtyard.

The sun is just right, cicadas sing pinellia, and Shengjing Garden is white gold mountain.

Xia Feng walked to the front of the hall and waited for the government door to open.

Time is a long companion, and cicadas are singing in summer.

Pinellia, the beautiful days are very long.

Share a long day of happiness with the northern hemisphere.

Time pays off, every passion.

The world is full of spring and summer is cloudy. Dan ruo's shadow is full of north and south, and sapphire is full of heart.

The whale landed in the sea, the star sank in the depression, the wind hid in the dense forest, and the cicada song leaked into the summer solstice.

The fragrance began to sing around the house, the summer rain began to fall, and Pinellia ternata was born.

There is always an exciting summer by the lake when the cicada is singing and fragrant.

After a long time, the villa is also beautiful, marking the happy time of the family.

The summer heat is coming, and the best thing is to take a shower in the Senqu Garden downstairs.

Treat the gloomy summer in the garden with the best sunshine of the year.

Beauty is like midsummer, and everything can be expected.

The light and heat in midsummer make the power of youth burn violently.

Breeze, cicada singing and shade greeted an exciting summer in the garden downstairs.

Cicadas are singing and birds are singing, and the wind is sunny, and the cool breeze enters the park during the Pinellia season.

Outside the Xia Chan Pavilion, cool wind enters the park.

The summer outside the window is very long and the garden is picturesque.

The skin war of takeaway brother has started. Is it a relationship or a marketing routine? I don't know if you have noticed. Recently, a group of "little cuties" appeared in the street.

Where there are people, there are rivers and lakes, beautiful groups and hungry people. Recently, there has been a "helmet skin war", and the situation is extremely fierce.

Meituan took the lead in launching "kangaroo ears"

Hunger, followed by "bamboo dragonfly"

First of all, Meituan took the lead in launching kangaroo ear helmets. Many netizens thought it was a rabbit's ear, but it was actually a kangaroo's ear, because the logo of the Meituan takeaway was a kangaroo.

Then, when you are hungry, you also have a bamboo dragonfly helmet. As for this bamboo dragonfly, considering that you are hungry, the blue uniform should symbolize faster, stronger and omnipotent, just like Doraemon.

From cute to wild

The skin war has begun.

These "Coco Love" shapes of takeaway brother immediately attracted the attention of netizens, and the topic of "# Takeaway Brother's Leather Fight #" was also set up in Weibo. As of today (July 28th) 12, the number of topic hits has reached 240 million.

Soon after, the scene was once chaotic. The Monkey King, hungry dirty pigtails, Qi Fei the Dragonfly! All kinds of novel and wild shapes emerge one after another, and the skin war of takeaway brother has started. In this battle scene, the two sides are equal in strength.

What do you think of "being cute" and "being cool"

In fact, it is a means of commercial competition.

It is understood that these helmet decorations are distributed free of charge by the US Mission and the hungry takeaway official (the US Mission sends "kangaroo ears" and the hungry one sends "bamboo dragonfly"). Other decorations on the helmets of those little brothers on the Internet, such as dirty pigtails and the Monkey King, are all personal acts of takeaway brothers. And these "selling cute" and "playing cool" behaviors are actually part of commercial competition.

In fact, Meituan Takeaway has already launched a kangaroo ear helmet. Since 20 18, Meituan Takeaway has distributed kangaroo helmets to take-away riders on Knight's Day in July 17 every year. Starting from this year, Meituan developed kangaroo helmets into various peripherals and began to sell them to mass consumers.

At the same time, Meituan also released a wave of tall posters in official website, which are actually brand image building in commercial activities, or "helmet IP" in layman's terms. Use helmet accessories to promote your brand.

Not only that, the US Mission has a wave of higher operations. Kangaroo ears can not only be decorated, but also receive commercial advertisements. They instantly became "urban mobile advertising spaces" and had to admire this wave of marketing planning.

Besides, if you are hungry, don't show weakness. You have "Zhang" and I have "wall ladder". While launching a skin war with the US Mission, if you are hungry, you will also jointly hold a "One Helmet and One Belt" activity with the traffic police brigade in many places, extending the activities of sending helmets to all corners of the city and launching your own cultural IP.

With rival group CP

It is confrontation, and it is * * * to win.

This small helmet has gained a lot of traffic and attention for the competitor Meituan's takeaway and hungry. Compared with the cross-border group CP marketing between brands (CP: abbreviation of English couple, originally meaning lovers, and post-net language refers to officially determined pairing), the sense of contrast brought by love and killing between competing products can attract people's attention and create topics.

The decades-long struggle between McDonald's and Burger King, Coca-Cola and Pepsi, BMW and Mercedes-Benz has become a "destiny takes a hand" CP. Mention one of them, and immediately think of the other, contributing a lot of classic marketing cases.

For example, Burger King and McDonald's have been entangled for decades. In order to promote its own stores, Burger King once bought advertising implants on the map. When the car drives near McDonald's, it will automatically prompt the address of the nearest Burger King store.

Even once, Burger King set the position of 1 cent to unlock the Big Mac in a McDonald's store. When consumers enter within 600 feet of any McDonald's store and download the latest application of Burger King, they can unlock the Royal Fort with 1 cent. So many consumers went to McDonald's to complete the unlocking activity without spending money. Finally, they went back to Burger King for dinner. This activity is only to ban McDonald's.

Before dieter zetsche, CEO of Mercedes-Benz, retired, a short tribute film of BMW explained the advanced "marketing" skills between brands. The short film is based on "dieter zetsche's Last Day at Mercedes-Benz Headquarters". In the picture, Dieter dieter zetsche retired gloriously with the applause of all the staff, leaving the headquarters building in a Mercedes-Benz S-Class, which was slightly sad. But the real finishing touch is at the end of the video. Dieter dieter zetsche came home and drove out of the garage in a BMW i8 with the caption "Freeatlast" popping up on the screen (finally he can drive at will).

BMW China later announced in Weibo that Mercedes-Benz will accompany BMW for life. Surprisingly, Mercedes-Benz actually forwarded a reply: BMW accompanied Mercedes-Benz for a lifetime.

As Ma Yun said, "If your opponent is dead, you must live well. You must have an opponent to develop better and better. " When "Meituan Takeaway" and "Hungry", two brands that are usually in a competitive relationship, no longer fight with each other, it is really rare to shake hands and make peace. "Civilized fighting" is actually more conducive to the brand to establish a positive image and win the favor of consumers.

(Gong Xiaolong, the poster news editor of Dazhong. com, is integrated from Meituan official website, Sina netizen, BMW and Mercedes-Benz official Weibo. )