Who has a model essay for the planning book?

The external relations department produced a sample proposal.

Appendix 1: Brief introduction of South China Agricultural University and Wushan Student Apartment;

South China Agricultural University is the largest university in South China and one of the key universities under the national "2 1 1 project". There are more than 30,000 students, including undergraduate students10.5 million and graduate students 3,000. Wushan Student Apartment is a living community dominated by college students, with14,000 college students from South China University of Technology, South China Normal University and Guanggong University. Most of them are freshmen, a very active group and a huge consumer group. For this group of people with similar ages and hobbies, they all have such consumption characteristics:

(1) The range of consumer groups is concentrated, with strong pertinence and large consumption.

(2) It is easily influenced by the surrounding environment and easy to guide consumption.

(3) It is easy to form a tidal current and radiate to the periphery quickly.

(4) Strong ability to accept, especially the ability to accept new things.

Appendix II: Public Relations Association of South China Agricultural University

Public relations association is a student association with the most strength and development potential, and it is also an activity planning organization full of vitality and continuous pursuit of Excellence. Huanong Public Relations Association is the largest association in Huanong, with more than 500 members in the last session and great influence in Huanong University. Last school year, PR Association I * * held more than 20 activities of different scales, reached cooperation with dozens of companies, and * * * received more than 20,000 yuan in sponsorship funds. Last year, the South China Agricultural Workers' Association held activities sponsored by merchants, such as "Christmas party in a unified greenhouse", "double-decked colorful show" and "drinking fragrant snow and radix isatidis to prevent SARS", which achieved great influence and publicity effect in Wushan Student Apartment and South China Agricultural University campus, and also exceeded the publicity plan required by the company. The ability and creativity of the main members of the public relations association have been highly affirmed and praised by the merchants. With the help of the influence of Huanong Public Relations Association, it will certainly achieve good publicity results for sponsors. This academic year, PR Association will inherit the fine tradition, strengthen housekeeping, strengthen cooperation with companies and sister institutions, and maintain a strong momentum, benefiting both members and companies.

Appendix III: Feng Yun Studio.

Feng Yun Studio is an informal student organization, established in March 2003. Its members are all excellent student cadres. The organization is composed of students spontaneously and does not belong to any school. The aim of Feng Yun's studio is to serve students, publicize for businesses, occupy the market and gain benefits. The main mode of operation is: Feng Yun cooperates with various companies to obtain the first agency right of goods and services owned by the company. At present, we have established cooperative partnerships with color photography group, CIGNO Technology Co., Ltd., Didi. com, Bajing Printing Company, Desheng Electric and many other companies. It also brought a lot of profits to the merchants. Then sell or serve the products to students at a price lower than the market price. The main office of Feng Yun Studio is located in South China Agricultural University, and now it has set up branches in Shenzhen University, Shenzhen Vocational College and Zhuhai Campus of Sun Yat-sen University. It is roughly estimated that sub-studios can be set up in the following schools (Jinan University, South China Normal University, Guangdong University of Technology, South China University of Technology) next semester.

Although Feng Yun Studio was established not long ago, it is composed of excellent senior student cadres, so Feng Yun Studio is very familiar with the needs of students. Feng Yun Studio comes from students and has enough experience in how to use propaganda means among students and how to gain their trust. Moreover, the staff of Feng Yun Studio come from various college students' organizations and enjoy high prestige, which has great influence both inside and outside the school. Thirdly, Feng Yun Studio understands the activities of students inside and outside the school, which can provide a good platform for businesses to engage in activities and publicity in major schools. It is also beneficial for businesses to occupy the college student market. With the full support of Feng Yun's studio, as long as merchants sponsor this activity, they can jointly promote it in many colleges and universities at the same time and even attract media reports.

Appendix IV: Organizations with Good Cooperation Relations

(1) Public Relations Association of South China University of Technology

(2) University Town of South China Normal University, Public Relations Association.

(3) Sun Yat-sen University Public Relations Association

(4) Guangdong Business School Public Relations Association

(6) Guangdong University of Foreign Studies Public Relations Association

(5) Jinan University Student Union

(6) Shenzhen University Association

(7) Shenzhen Higher Vocational College Love Society

(9) Dance Association of South China Agricultural University

(10) Guitar Association of South China Agricultural University

public relation association of scau

About drawing sponsorship guidance materials

1. Be familiar with your school and your club.

2. Collect information about recent activities inside and outside the school. By collecting this information, you can know which companies are interested and which companies are not.

3. After locking the company, first have a preliminary understanding of the company and seek topics and cooperation points.

4. Prepare more materials before departure, which can be the good side of similar activities in the school or some historical classics of the association.

5. Choose a good partner, and it is best to sponsor in groups of 2-3 people at a time, with men and women matching. Division of labor: who takes notes, who explains and who answers questions.

6. Choose a good route, specify the company address (it is best to go to multiple places at a time), and make an appointment with the person in charge of the company by phone first.

7. Go out and get sponsorship. Besides sponsorship, your actions and actions represent the image of the association, so pay attention to your words, deeds and clothes.

8. The biggest wealth of sponsorship is not that Labrador is sponsored, but that you can get in touch with a company or even the top management of a company. Understand their operation and thinking. Then turn it into your experience and wealth.

Fangzheng mp3 Walkman Advertising Planning Book Model essay

Founder mp3 Walkman

Content:

The first part is the promotion scheme of Beijing Founder mp3 free trial activity.

1. Lucky September (seeking free trial user activity scheme for Founder mp3)

2. Founder mp3 Campus Wind Music Festival (Founder mp3 Trial Handwriting Award-winning Activity)

The second part is about the idea of nationwide promotion of Founder mp3.

I. Introduction

2. Analysis of mp3 products and market

3. Product promotion strategy

Four. Marketing of Founder mp3

(A) Founder mp3 series promotion activities dynamic planning scheme

(2) Feel the Founder mp3 Music Festival all over Korea

The third part is the campus promotion scheme and its implementation process.

Part IV Accessories

1. Introduction to the free trial activity of Founder MP3 (limited to 300 sets)

Two. Introduction of Founder MP3 New Product Line

Three. Cost analysis and quotation

Four. Details of material preparation

Design and Writing of verb (Verb's abbreviation) Plane Publicity Materials

(A) Founder MP3 digital walkman color page copy

The first part is the promotion scheme of Beijing Founder mp3 free trial activity.

Founder recently launched a series of MP3 digital walkman, which gave full play to the strength of Founder Technology in research and development, and greatly reduced the cost and price while strengthening the functions of MP3 digital walkman products. This has created conditions for the popularization of mp3 as soon as possible.

In order to ensure that the new products are quickly accepted by the target consumer groups, and to make Founder mp3 stand out among many competing products, we specially planned and launched the Beijing promotion program of Founder Series mp3 free use activities.

(See attachment 1 for a brief introduction of Founder mp3 free trial activity)

1. Lucky September (seeking free trial user activity scheme for Founder mp3)

Purpose:

Recruit 50 free trial users of Founder mp3 among middle school students in Beijing.

Use this solicitation activity to form a deep impression of the other party's positive mp3 among the target consumers.

Establish the product image of Founder mp3 in consumers' minds with high technology and new fashion.

Through the trial of mp3 player and the selection of trial notes, the word-of-mouth communication will be deepened.

Target audience: all college students, middle school students and fashion consumers in Beijing.

Mode: product consultation and sales +mp3 user generation (signing ceremony, question defense, dynamic singing and dancing)

Timing: September 16 (Sunday) (the second weekend of the school is convenient for students to attend).

Venue: 1) Contemporary Mall Square (or Renmin University)

2) Zhongguancun Hailong Building Plaza

3) Xidan Science and Technology Cultural Square

[Reason for Location] Haidian is a relatively concentrated area in Beijing, and the People's Congress (contemporary) is a well-known college of literature and history, occupying a relatively central position in the distribution of colleges and universities; Hailong is a symbol of high technology in Haidian, where most computers and IT products choose to carry out their activities. Xidan is a famous commercial center in Beijing (Xidan Book Building is close to its side, which is a relatively concentrated area for students).

Program arrangement:

8: 00 a.m. Arrange the venue (product sales consultation area, central performance stage).

At 8: 30, there are 3,000 product leaflets (printed with random lottery numbers).

Zhang (surname)

At 9: 00, the sales consultation of Founder mp3 products began (5 ~ 10 Founder sales staff).

Shicheng)

10: 00 Dynamic Dance (1)

10: 05, the host announced the start of the "Lucky September" Founder mp3 large-scale promotion activity, explaining the winning rules (50 lucky auditees were selected four times, and 200 leaflets were printed with lottery numbers). )

10: 20 Ask the technicians of Founder Technology (1) to introduce Founder mp3 series.

Walkman

10: 35 Pull out 10 mp3 users (Founder Sales Manager).

10: 40 ask 10 a simple question about Founder mp3 product knowledge (if not answered, you can give the audience the right to answer the question and give a souvenir. The same below) and then sign the "Founder mp3 Trial Agreement" (provided by Founder) and introduce the writing requirements of "Trial Notes".

10: 55 Song Singing (2)

1 1: 05 The second round draws out 10 mp3 users (as above).

1 1: 25 explain how to use the software for converting CD to mp3 (Founder Technician 1), ask questions on the spot and send souvenirs.

1 1: 40 Draw out the third round of 10 mp3 users.

1 1: 50 "All-Korea Feeling Hot Imitation Show" (3)

12: 05 live games and questions

12: 20, 20 mp3 users were selected in the fourth round.

12: 35, the host announced "See you at the next note selection ceremony!"

/kloc-End at 0/2: 40, and tidy up the site.

(Note: The cultural performance part of this activity is provided by lilee Cultural Performance Service Company. )

Information transmission:

1) Posters posted by universities in Beijing 1000 (each school 10) (starting one week before the event).

2) All parties in Beijing put up activity posters at core sales points and agencies (half a month ago).

3) The core sales points and agencies of all parties in Beijing set up activity leaflets.

4) Founder mp3 free use of large-scale mobile media publicity plan.

Dynamic early warning feature set determined by vector

Miscellaneous records 7.18—8.18-9.1

Network 7.25 8.6-8.14 8.15-9.14

Newspaper 7.18-8.15-9.10

Broadcast 7.18-9.1-9.438+04

Fangzheng.com 7. 18.6-8. 14

News activity forecast and publicity

Material preparation (see Annex 2)

Activity fees and quotations (see Annex 3)

2. Founder mp3 Campus Wind Music Festival (Founder mp3 Trial Handwriting Award-winning Activity)

The scheme is attached separately.

Scheme conception:

1) Pop music, dynamic combination, youthful melody

2) Appreciation of international music development in the past 50 years

The second part is about the idea of nationwide promotion of Founder mp3.

Founder mp3 Marketing Plan

I. Introduction

As a new digital product, Mp3 is rippling in the big market environment of China ... Who can shake this market? Who will be the overlord in this field?

2. Analysis of mp3 products and market

1.mp3 directly competes with CD, MD and Walkman in the same field.

2.mp3 technology is advanced and has the potential to upgrade traditional products in the same field.

3.mp3 is a hobby product, and concept guidance is particularly important.

4. Facing the student market, reasonable price is the cornerstone to achieve the target consumption.

5. The order of factors affecting mp3 consumption is: fashion-reasonable price-product function.

(Note: See the attachment for details. )

3. Product promotion strategy

With the promotion activities aimed at the target consumer groups as the main body, with the help of targeted media and core agents, it has a positive pulling effect. So as to achieve the ideal sales target.

Four. Marketing of Founder mp3

1. Target consumers: college students, fashion consumers all over the country.

2. The leading idea of promotion:

There is an upsurge of manufacturing, buying and owning Founder mp3 among college students and middle school students all over the country. Promote its development into a fashion and trend!

3. Promotion scope:

Six key cities (Beijing, Nanjing, Hangzhou, Han, Chengdu and An). ) and other cities in China.

(A) Founder mp3 series promotion activities planning scheme

Description of promotion scheme: Cooperate with "Founder mp3 Free Trial Activity" to implement ground promotion, directly reach the target consumer groups, strengthen the interactive effect, and effectively promote the actual sales of Founder mp3 series products.

Plan content:

In the core stores of six key cities, "Founder mp3 Series Multimedia Promotion Class" was arranged, supplemented by the appearance of "Founder mp3 Lucky Auditeur" to create a sensational atmosphere and promote product sales.

Timing: August15 ~ September 20th (choose every weekend (Saturday and Sunday) morning10: 00 ~1:30).

Schedule: Visit a city every week. See the table below for details:

Founder mp3 series promotion schedule:

Time: August 18, August 25th, August 26th, September 8th, September 9th, September 22nd, September 23rd.

Wuhan is to the north of Beijing and to the south of Beijing and Hangzhou. Wuhan is the capital of Xi.

Location: The core store (Fangzheng store) in key cities. Or set up a temporary booth in the square outside the store.

Trial selection: During the promotion period, 5 lucky trial users of Founder mp3 will be generated every day. A city produces 10 trial users in two days (trial users can complete and participate in the evaluation of trial notes).

Founder mp3 lucky users have the right to:

1. Free trial for one month and full refund. ( 100%)

You can buy products at half price. (probability 100%)

You can get a free product. (33.3%)

Preparation of materials and facilities:

Large projector

5. 1 channel hi-fi system

laptop

Fangzheng multimedia classroom layout

Compilation of Multimedia Promotion Tutorials for Founder mp3 Series Products (PowerPoint)

Personnel arrangement: XXX company is responsible.

Relationship coordination:

Founder Technology introduces and recommends core agents.

Jiahong Shi Sheng Company communicates with the core agents to ensure the smooth progress of the activities.

Activity notification (information transmission):

1. "Founder mp3 free trial activity" media learned that

2. Post "promotional posters" in shopping malls and other relevant places.

3. Distribute "promotional flyers" on campus and core stores.

4. Directed media in major cities (optional)

Rough Media Arrangement of Founder mp3 Free Trial Activity:

Dynamic early warning feature set determined by vector

Miscellaneous records 7.18—8.18-9.1

Network 7.25 8.6-8.14 8.15-9.14

Newspaper 7.18-8.15-9.10

Broadcast 7.18-9.1-9.438+04

Fangzheng.com 7. 18.6-8. 14

News activity forecast and publicity

(Note: On-site notification of key cities should be conducted 2 weeks before the start of the series of promotional activities. )

Cost accounting and proposal quotation:

see annex

Relevance of a series of promotional activities:

1. Directly recommending and educating the target population can effectively stimulate consumption and increase sales quota.

2. Respond to the "Founder mp3 Free Trial Activity", strengthen the interactive effect and improve the implementation effect of the two schemes.

3. Strengthen the terminal strength of core stores and increase actual sales.

4. Improve the terminal activity behavior and enhance the media delivery effect.

5. Strive to create a "Founder mp3" trend among students. Form a fashion drive.

(2) Feel the Founder mp3 Music Festival all over Korea

1) Send mp3 memory.

2) Korean Song Feng and Dance.

3) On-site sales (ticket collection in core stores)

The third part is the campus promotion scheme and its implementation process.

Promotion target: Peking University and middle school students.

Location: ten colleges (7 universities and 3 middle schools); Xidan book center.

Time: from September 12, from 4:00-5:30 pm to the end of 10 every Wednesday and Thursday.

Contact information: Founder Company will contact the student union of the school to provide a venue for activities. (Auditorium or amphitheatre, about 300 people are needed. )

Objective: To publicize and introduce five mp3 walkman series products newly launched by Founder Technology.

Provide free trial opportunities to experience the product.

Combine the auction form and the sale of commemorative edition to deepen the impression of the product.

Create the fashion of Founder mp3.

Selling point of the activity: (also a joint letter from the student union of colleges and universities) (copy attached)

High-tech digital products promote progressive life.

Feel the wonderful international auction atmosphere (English, Dutch)

Activity notice: confirm the media combination and campus poster (poster copy is attached)

Create momentum: live video recording activities, media reports and hype.

Promotion process: (afternoon)

At 3: 30, arrange a meeting place, consult and sell products.

Opening remarks at 4: 00 (Introduction of Founder mp3 free trial mode)

4: 10 Founder mp3 Series Product Introduction (Multimedia).

The number of users (× names) is generated at 4: 40 (the first climax).

Announce the auction rules at 4: 50

5: 00 British auction of five featured products (feature number refers to product offline number, serial number, etc. )

At 5: 20, the Dutch auction took Founder -6 180 (the second climax).

At half past five, the host announced the end (climax)

Reference: Lucky September (seeking free trial user activity plan for Founder mp3)

Part IV Accessories

1. Introduction to the free trial activity of Founder MP3 (limited to 300 sets)

1. Activity target: all college students, middle school students and fashion consumers in China.

2. "Founder MP3 National 300 Free Trial Activity!" Holistic thinking

Use all media to launch 300 new Founder MP3 free trial activities nationwide. General idea: six major cities (Beijing, Nanjing, Hangzhou, Han, Cheng and Xi) have 200 sets for free trial, and other places: 100 sets. After a free trial for one month, Party B shall provide the instructions for its use for one month. Select the precautions, and select 100 articles. 100 trial users can enjoy the upgrade-that is, get the product for free; Another 200 testers added 100 yuan to get the product.

3. Free trial activity process

4. Details of the event

Founder MP3 Mini Website and Sohu In order to ensure users' effective access, Sohu. com Founder MP3 Mini Website has a link to Founder Computer Website;

The designated pick-up place of the trial machine is the local core agent. Trial users must sign a trial agreement and provide valid certificates to receive the trial machine within the specified time. The trial agreement is issued by Founder Company and provided to the agents.

Sohu. Com provides a large enough email address for the award-winning essay submission, and the email user name and password are shared by Sohu and Founder.

5. Activity rhythm

medium

Determine activities

Advance receipt notice

Selective transmission of information

Bonus recovery

Prize follow-up

work

Magazine 7.18-8.18-9.19.159.20 9.2010.20/0.20.

Network 7.25 8.6-8.148.15-9.149.159.20 9.2010.20.

Newspaper 7.18-8.15-9.109.159.2010.20.

Broadcast 7.18-9.1-9.149.159.20 9.2010.20.

Fangzheng.com 7.18.6-8.148.15-9.149.159.20 9.2010.

Model essay on community activity planning book

First of all, the theme of the activity

Spring team mountaineering competition

Second, the significance of the activity

By organizing students to climb mountains, students' physical quality and teamwork spirit can be improved.

Third, the preparatory activities

The organization department of the association is responsible for organizing students to participate in the activities, the propaganda department is responsible for the publicity work of this activity and the camera work during the activity, and the external relations department is responsible for the sponsorship of this activity.

Iv. content of activities

Divide all the students participating in the activity into several groups. No group chooses a team leader who is responsible for leading their respective groups. Each group is free to choose the climbing route, and the first group to arrive is the winning group.

Verb (short for verb) The purpose of the activity.

Through this activity, students can pay more attention to their physical fitness and enhance their sense of teamwork.

Summary of intransitive verb activities

Through the successful mountaineering competition, the cooperation within our club is more tacit, and each department is more clear about their respective responsibilities. During the activity, we also found the success and deficiency of the internal work distribution of the club, which played a positive role in promoting the future development of our club.

Xx community planning department

X year x month x day