What is color contrast and harmony?

Adjacent colors on the color wheel are harmonious, relative and in sharp contrast. Color is the basis of photography. Color is closely related to psychological reflection and emotion.

Contrast colors can increase the attraction of pictures. The color contrast is not necessarily large, and there are not many touching spring scenery. A little red in the middle of evergreen trees, in fact, a small range of color contrast will add a lot of color to the whole picture.

Color matching method

The shop is a painting. To draw this painting well, we must first determine the color of the painting, and then describe the details. Similarly, the color layout in the store should not only pay attention to details, but also do a good job in the overall color planning of the store. Successful color planning should not only be harmonious, but also have a sense of hierarchy and rhythm in order to attract customers into the store.

And constantly create surprises in the store, and more importantly, you can use color to awaken customers' desire to buy. A shop without color planning is often chaotic and inconspicuous, and customers are prone to visual fatigue and have no passion for shopping.

The color planning of the store should go through the whole color planning of the store, the color planning of the display combination surface and the color planning of the single cabinet, and grasp the color trend of the field as a whole and all the details of the field at the same time.