How to Become a Store Manager (Part Two)

It is possible for any employee to become an excellent store manager, but not many people can really become store managers. So how can we become a famous store manager? First, the manager should be the boss first. No matter how many stores there are in a supermarket chain and how many managers are sent, it is impossible for the shopkeeper or company executives to go to the store every day or often, nor can they manage the store instead of the manager, so the manager of each store is actually the owner of the store. He must have the boss consciousness and run the shop with the boss mentality. Only when he regards the store as his own will he care about the operation of the store, analyze the changes in the market, provide more good suggestions to the company, and strive to improve the situation of the store through various measures. Second, the store manager should be a parent store or a big one. We are all brothers and sisters of this big family, and the manager is the parents of this big family. Parents should worry about all the problems of this family, including personnel, environment, service attitude ... and take care of all aspects. If every little detail is not considered, our guests will feel uncomfortable, be happy when they come, be disappointed when they come back, and even stop patronizing. Moreover, the store manager should not only manage and guide employees at work, but also care and love them in life, understand their joys and sorrows, comfort them when they are sad, and share happiness when they are happy. And the store manager must pay attention to his image, nip in the bud. If you want employees to do it, you must do it first. As the saying goes, "fish begins to stink at the head", if the manager does something he shouldn't do, the employees will follow suit. Therefore, a store's good habits, good atmosphere and good atmosphere must start from the manager's style. Third, the store manager should be a coach. Store managers have the responsibility to train their employees to be excellent employees who can take their place. This is a great undertaking. If you want employees to do things well, you must first teach them how to do things and teach his employees the service skills of successful sales. Of course, it is not limited to this. The store manager should also train the shop assistants in corporate culture, workflow, rules and regulations, product knowledge and so on. In addition, the store manager must be a competent information transmitter. The store manager is the bridge between the company and the employees. The store manager must pass the company's culture, activities and other information to the clerk at the first time, so that the clerk can let the customers know in time; The store manager should feed back the consumer's demand and response to the company as soon as possible. Only when this information channel is unblocked can the company better serve consumers. Fourth, managers should be coolies. Managers should often appear in the shop to patrol. He should be good at finding problems and solving them in time. When he is not busy, he will give some guidance and demonstration to the employees. Share joys and sorrows with employees when you are busy. A high-ranking and gesticulating manager will only make employees feel strange and stay at a respectful distance from others! Only pragmatic managers can win the confidence of employees. It's not a bad thing to be a coolie once in a while What you offer is sweat, and what you build is word of mouth! The manager must be a person who can do everything himself. If he can't do it himself, he can't influence others. The store manager is a safe store. As long as it is open for business, there will be losses. Once the management is poor, the inspection is not in place, and hidden dangers cannot be found in time, serious disasters such as theft, robbery and even fire may occur. As a store manager, the safety of the store, the safety of personnel, the safety of assets and the safety of goods all need the attention of the store manager, whose responsibility is to defend the safety of the whole store. 6. The store manager is a planner. Anyone who has worked in a supermarket chain knows that it is a surprise to face customers coming and going every day, but if a competitive store is about to appear around you, I'm afraid our smile will not be so comfortable! Then you should study your opponent, be able to make suggestions, find ways to fight with your competitor, come up with a plan before your opponent makes a fuss, and know yourself and know yourself, in order to win. Seven, the manager is public relations, public relations is public relations. Supermarkets are basically located in or near residential areas, and there will be such problems every day, such as customer complaints, employee disputes, inspections by functional departments and so on. These all need someone to coordinate. Often the most effective coordinator at this time is the store manager, so the store manager must have good public relations skills! Face up, face down! When problems arise, we must pay attention to the application of methods and skills, so as to coordinate all kinds of relationships and handle all kinds of problems well. In short, the store manager is a compound talent. He should not only manage the business of the store, but also coordinate the relationship between people in all aspects. Therefore, the store manager must have strong perseverance and hard-working spirit, as well as enthusiasm for this industry. Only in this way can he overcome one difficulty after another, accept challenges again and again, and become a real strong man. Expressing leadership intention through prestige Gu Yongda/Wen I am a new retail recruit, who switched from metallurgical industry to chain supermarket management. As the saying goes, from one industry to another, after two months of study and training, I deeply realized that it is not easy to be a store manager or a store manager. Many successful people have said this: "Man's greatest enemy is himself!" Because of self-restriction, thinking, development and other factors are restricted, not impossible, but I think I can't do it. Failure is not due to lack of ability, but to cognitive errors. The importance of chain store managers plays an important role in the current chain stores. Faced with the rapid expansion of chain supermarkets like the "atomic bomb explosion" and the serious imbalance in the proportion of their own human resources, chain adverse reactions caused by some unqualified store managers continue to occur, which has laid the foundation for the development of stores. In fact, the importance of chain store managers need not be said. The development and survival of a store depends on many relationships. As far as the manager is concerned, he is in the middle of many relationships in the store, handling all aspects of affairs on behalf of the store and playing the role of all stakeholders in the store. As the store manager, you should understand that you and your employees are equal. In this sense, you have no privilege, and even your right to "reward and punishment" must be recognized by employees. So, what do you use to reflect your leadership intention? There is only one answer: "prestige"! Prestige is a psychological factor that makes people willing to accept your influence, and it is your behavior goal. Prestige makes employees have a heartfelt sense of belonging and obedience to you, which is the role of spirit. A qualified manager should have the following aspects: 1. Invisible influence your words and deeds, etc. Will become the object of employees' imitation, and the store manager's value judgment, way of thinking and behavior will have a decisive impact on employees. Second, great charismatic leaders give orders, then stop and respond with one voice. The proportion of people who accept their leadership is significant and the command sensitivity is high. Third, the centripetal cohesion employees surround you with a sense of belonging and willingly accept the organization with leadership as the core. Leaders with magnet attraction are welcome. Employees can approach you actively, shorten their psychological distance from you, open their hearts to you and listen to your teachings easily. However, never go astray with the prestige of "preaching". Some people think that you should talk more in various occasions, which will establish your prestige, but you won't believe it if you talk more. Know how to lead employees. A competent store manager must be able to convince your employees that your purpose is to help them do their jobs well or enjoy them better, rather than trying to punish them or finding excuses to dismiss them. You must sincerely help employees and convince them to trust you. Based on a kind of compassion, you must also give employees a chance to save themselves. A person's value lies in his ability to finish his work independently and work with others. Sixth, the premise of being good at leadership communication is that leaders communicate with employees. As a store manager, if you can't communicate effectively with employees, fully understand their needs and absorb their advantages, then the store manager is incompetent. Modern management has entered a new era of people-oriented management. Its important content is no longer the constraint of rigid rules and regulations, but the unique art of communication between leaders and employees, so that you can use your emotional activities to urge every employee to work spontaneously and strive for the goals of the enterprise. People-oriented leadership is embodied in caring for people, attaching importance to people and respecting people. The store manager always mingles with his subordinates, caring for and encouraging employees, and making employees feel that their work achievements have been recognized and they have been valued. The store manager should not only be a person who understands professional ethics, but also be a person who practices professional ethics. What do you want employees to do, the store manager should take the lead in setting an example. Seven, the use of leadership style An excellent store manager should have superhuman wisdom, accurate values, abundant energy, eager to grow, foresight and curiosity, good memory and other characteristics. Successful leaders should choose their own style according to the occasion. Managers who are responsible for their own actions are qualified managers, and managers who are responsible for the group and take the initiative are excellent managers.